Organizers Announce Band Lineup, Grammy-Award Winning
Artist Lecrae, Tickets, and New Hall of Fame Program for This
Year's Milestone Event
HOUSTON, May 17, 2024
/PRNewswire/ -- During today's press conference at NRG
Stadium, Webber Marketing, in partnership with the Harris County - Houston Sports
Authority and Lone Star Sports
& Entertainment, unveiled thrilling plans for the 10th
Anniversary of the Pepsi National Battle of the Bands (NBOTB). This
year's event, themed "Celebrating Champions of Culture," not only
honors the legacy of HBCU marching bands but also champions their
enduring influence on music and culture. The celebrations are
scheduled to begin in Houston,
Texas, on Friday, August 23,
and conclude on Sunday, August 25, at
NRG Stadium with the highly anticipated band showcase.
"Celebrating ten years of the National Battle of the Bands is a
milestone that goes beyond music—it's about the impact these bands
have on their communities and the broader cultural landscape," said
Derek Webber, CEO of Webber
Marketing and Executive Producer of National Battle of the Bands.
"This anniversary is a testament to the enduring spirit and
resilience of HBCU marching bands, and we are proud to
continue amplifying their incredible stories and
contributions."
The 2024 lineup features some of the most prestigious HBCU
marching bands, including:
- Bethune-Cookman University, Marching Wildcats
- Jackson State University, The Sonic
Boom of the South
- Miles College, Purple Marching
Machine
- Prairie View A&M University,
Marching Storm
- Southern University, Human
Jukebox
- Tennessee State University,
Aristocrat of Bands
- Texas Southern University, "Ocean
of Soul"
- Tuskegee University, Marching
Crimson Pipers
This year's event will feature a live performance by Grammy
Award-winning artist Lecrae, adding a unique blend of inspirational
music that complements the spirited performances of the HBCU bands.
Additional artist performances will be announced soon.
Tickets will go on presale exclusively for past ticket
purchasers and email subscribers starting May 16 and will continue through May 21. To gain presale access, fans are
encouraged to join the NBOTB email database at
www.nationalbattleofthebands.com. Public ticket sales will begin on
May 22. Prices start at $25. Tickets can be purchased on our website or
via Ticketmaster. For group ticket inquiries, please contact
Madison Holesko at
Madison.Holesko@houstontexans.com or 832-667-2394.
"It has been an honor to witness the growth and evolution of the
National Battle of the Bands over the past ten years," said
Janis Burke, CEO of the Harris County - Houston Sports Authority.
"Since its inception, the event has become a cultural phenomenon,
bringing together communities, showcasing remarkable talent,
introducing new programming to the city, and serving as a vehicle
to provide scholarship opportunities to many. We are proud to take
part in this exceptional event and can't wait to see what the next
ten years bring."
"In 2023, PepsiCo donated more than $400,000 to HBCUs directly to impact their
marching band students and tackle on-campus food insecurity. We're
excited to build on our commitment of advancing HBCUs and the
students it serves, as demonstrated by our ongoing investment in
the National Battle of the Bands platform and strategic initiatives
aimed at fostering equality and empowerment within the community.
Building on last year's successes, we're planning even more
enriching activities, aiming to surpass the energetic atmosphere
and cultural showcase that define this annual gathering," said
Kent Montgomery, Senior Vice
President, PepsiCo Industry Relations and Multicultural
Development.
The press conference unveiled an enriching lineup of official
events designed to enhance community engagement and elevate the fan
experience leading up to and during the event weekend:
- National Battle of the Bands Band Camp will be held
from July 17-19, 2024, at HCC
Northeast - North Forest Campus. Scheduled from 2 p.m. to 6 p.m., this event is part of the
countdown to the 2024 event, aiming to prepare and inspire young
musicians in the lead-up to the main event.
- The Emerging Experience Entrepreneur Conference presented by
JP Morgan Chase, set for Friday, August
23, at The Deluxe Theatre, will provide a platform for
entrepreneurs to connect, learn, and grow.
- Back on the Yard Kickoff & Stroll Off
Competition will electrify the atmosphere at Texas Southern University on the same day,
Friday, August 23.
- Feeding The Homeless, an NBOTB Cares Initiative, will
take place on Saturday, August 24.
This event demonstrates its commitment to community support and
engagement, aligning with our mission to positively impact every
community we touch.
- Fan Fest Experience at NRG Center on Sunday, August 25, will include the HBCU College
Fair, Career Fair, and The Pepsi Experience—offering an elevated
platform with vendors, music, performances, and more, ensuring an
enriched experience for all attendees.
This year's NBOTB event will feature an exciting addition - a
Hall of Fame program designed to honor individuals who have made
outstanding contributions to the success and legacy of HBCU
marching bands. This recognition highlights the significant role
these individuals have played in the development of HBCU marching
band culture. The Hall of Fame program will be introduced during
August's event and will induct its inaugural members.
For tickets, event details, and more information about the 2024
Pepsi National Battle of the Bands, please visit our official
website at www.nationalbattleofthebands.com. Stay in rhythm with
the latest updates and announcements by following us on social
media: @NationalBattleOfTheBands on Facebook, Instagram, TikTok,
and YouTube, and @NationalBOTB on Twitter.
About National Battle of the Bands:
The National
Battle of the Bands' mission is to enhance the exposure of
Historically Black Colleges and Universities (HBCUs), their
marching bands, and their roles in educating aspiring musicians and
developing future leaders. The musical showcase, hosted in
collaboration between Webber Marketing and the Harris County - Houston Sports Authority,
occurs annually in Houston, TX, at
NRG stadium. Event organizers have generated over $1.3 million in scholarships for the
participating colleges and universities. For more information and
updates, follow @NationalBattleOfTheBands on social media or
visit www.nationalbattleofthebands.com.
Media Contact:
Derek Ross, NBOTB
(919) 423-5617
377878@email4pr.com
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SOURCE National Battle of the Bands