Subway Surfers Goes Retro with "Subway Surfers Classic,” Taking Players Back to the Original Game Design In Biggest Update Yet
2024年5月9日 - 10:04PM
ビジネスワイヤ(英語)
In Celebration of The Mobile Game’s 12th
Anniversary, Players Will Get a Chance to Play the Nostalgic 2012
Rendition That Launched the Subway Surfers Phenomenon
SYBO, the mobile games studio behind the most downloaded game of
all time: Subway Surfers, today announced “Subway Surfers Classic,”
a limited-edition update that will transform the game back to its
original design from 2012 that kick-started its success. Now the
most downloaded game of the past decade with over 4 billion
lifetime downloads, Subway Surfers’ influence stretches far beyond
the gaming sphere, from consistent TikTok virality to a popular
animated series on YouTube. Launching on May 13 in celebration of
Subway Surfers’ 12th anniversary, Subway Surfers Classic will be
available to fans – old and new – through June 2, 2024.
“As one of the earliest games to break through the cultural
zeitgeist, playing Subway Surfers is a nostalgic experience for
millions of people around the globe,” said Philip Hickey, Chief
Marketing Officer of SYBO. “Subway Surfers Classic celebrates a
dozen years of Subway Surfers’ role in shaping pop culture,
bringing our fanbase back to the game the world originally fell in
love with.”
Subway Surfers Classic will introduce a new suite of playable
characters – each as an ode to the game’s history and community
throughout the years, including:
- Hammy-Bee: Selected out of more than 700 submissions,
Hammy-Bee is the fan-made, winning character of SYBO’s
Craft-A-Character Competition created by Sarah Bucksey, an
animation student at Arts University Bournemouth.
- Pixel Jake: A nod to games’ original art style in line
with the update’s retro theme.
- Guard King: A favorite character of Subway Surfers’
social media community, who often dominates TikTok and Instagram
comment sections.
- Ballerina Tricky: A beloved character of Subway Surfers’
most loyal fans, originating from Subway Surfers: The Animated
Series.
“Transforming Subway Surfers back to its original form from 2012
has long been a dream of ours,” said Jesper Gustavsson, Director of
Product at SYBO. “For many players, Subway Surfers has provided joy
and entertainment to their daily lives for the past 12 years now.
Subway Surfers Classic will provide a nostalgic experience for our
community that celebrates not only the early days of the game, but
how far we’ve come.”
As part of the update, Subway Surfers will also launch Player
Profiles within Subway Surfers for the very first time, a highly
requested feature that allows players to easily track and share
their progress with others. Since Subway Surfers’ fanbase has been
screen recording and posting top runs on social media for years,
SYBO will now provide the ability to access and customize a
shareable overview of their progress directly in-game. Player
Profiles are not visible to other players unless fans choose to
download and share their performance.
Catering to Subway Surfers’ highly engaged audience of over 24
million cross-platform social media followers, SYBO is teaming up
with hit filter creators, including @aida.creator and
@maya_loves_hobi, to launch a suite of 12 new TikTok and Instagram
filters. Using the filters, fans will be able to create their own
retro-themed Subway Surfers content in celebration of the
anniversary.
Subway Surfers is available and free to download on iOS,
Android, and other platforms with in-app purchases. For more
information, visit www.sybo.com.
About SYBO
Based in Copenhagen, SYBO is a mobile games studio founded in
2010 and best known for its hit endless runner game, Subway
Surfers. Acquired by Miniclip in July of 2022, Subway Surfers has
been downloaded more than 4 billion times and was the most
downloaded game of 2022. Aside from the flagship Subway Surfers
game, SYBO additionally launched Subway Surfers Blast, Subway
Surfers Tag, Subway Surfers Match, and Blades of Brim. Subway
Surfers Tag was named Game of The Year in the 2023 Pocket Gamer
Mobile Games Awards. To find out more, please visit
www.sybo.com.
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Media Contact: Madelyn Burr madelyn@jsapartners.co