Noom Adds Muscle Defense™ to Its GLP-1 Companion Program to Help Prevent Muscle-Mass Loss While Taking GLP-1s
2024年5月9日 - 9:04PM
Noom, the leading digital healthcare company committed to chronic
disease prevention and empowering people to live better and
healthier lives, launches Noom Move, an on-demand fitness offering,
including Muscle Defense™, a curated movement program for those
taking GLP-1 medications. In a cutting-edge collaboration with
FitOn, the move directly integrates FitOn’s extensive library of
fitness programming into the Noom app, making exercise available to
all Noom members as they build healthy habits.
“Powerful weight-loss meds need a powerful companion,” said
Geoff Cook, Chief Executive Officer of Noom. “Muscle mass must be
retained to avoid conditions like sarcopenic obesity down the road.
The reality is the meds are not enough. It says so right on the
label — that they are to be used as an adjunct to a nutrition and
exercise program. We built Noom GLP-1 Companion, now with Muscle
Defense™, to be that program, because Noom is more than meds.”
Noom Move enhances Noom’s holistic approach to wellness by
offering an array of on-demand workouts designed for individuals at
any fitness level. Noom members can now enjoy unlimited access to a
wide range of classes, including yoga, HIIT, strength training,
Pilates, and much more, all led by some of the most sought-after
trainers in the fitness industry.
Key Features of Noom Move Include:
- Seamless Integration: Noom users can easily
browse and participate in workouts without leaving the Noom app for
a unified health and fitness experience.
- Personalized Recommendations: Members will
receive personalized workout recommendations that align with their
fitness goals and preferences.
- Community and Motivation: Members can track
their progress and engage in challenges, fostering a supportive and
motivated Noom community.
“Making habits like joyful movement easier for Noom Members to
access helps remove barriers to engagement, which increases the
likelihood of success,” shared Dr. Andreas Michaelides, Head of
Psychology at Noom. “The more successful our members are with
building one habit, the more likely they are to follow through on
the steps that lead to better, healthier lives. Noom Move makes
habit-building even easier.”
A Media Snippet accompanying this
announcement is available by clicking on this link
Noom Move is now available to all Noom members, including Noom
Med and GLP-1 Companion members, supporting medically assisted
weight loss to prevent lean muscle mass loss. Current members can
access the new fitness programming directly in the Noom app. New
members interested in this comprehensive health and fitness
solution can sign up through the Noom website or download the app
to begin their wellness journey.
About Noom
Noom is a digital healthcare company empowering people to live
better longer. Noom connects people to content, coaching,
community, and clinicians to improve whole-person health. Noom also
works with leading health plans and employers offering Noom Med
Center of Excellence, Noom GLP-1 Companion, Noom Healthy Weight,
and Noom Diabetes Prevention to millions of covered lives. The
company has been awarded multiple grants from the National
Institutes of Health and was the first mobile application
recognized by the Centers for Disease Control and Prevention as a
certified diabetes prevention program. Headquartered in New York
City, Noom has been named one of Inc.'s Best Places to Work,
Quartz's Best Workplaces for Remote Workers, and Fortune's Best
Workplaces in Technology. For more information, please visit
noom.com, subscribe to our blog, or follow us on Twitter and
LinkedIn.
About FitOn
FitOn is the leading digital fitness platform providing instant
access to the widest variety of premium workouts and health
experiences, all from world-class trainers, experts, and
celebrities - anytime and anywhere. FitOn has leading engagement
with more than 15 million members who have completed over 1 billion
workout minutes. Its one-of-a-kind social experience lets users
interact with friends inside and outside of class, so they have fun
and never lose motivation. Download FitOn for free at fitonapp.com
and follow on social @fitonapp.
ContactBrandyn Bissingercomms@noom.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ae69a100-8cba-43d3-9433-5b0c8a7116ae