World leading Fitness Drink Brand puts option of permanent
flavor in the hands of customers, giving them the choice of brand
new Blue Raspberry and Juicy Apple in Clean
Encapsulated Creatine Drink, FITAID RX Zero.
SANTA
CRUZ, Calif., May 7, 2024
/PRNewswire/ -- Fresh off the revamped formula release of
their patented creatine infused ready to drink recovery beverage,
FITAID delivers a unique product drop strategy, putting customers
in control of their permanent flavor collection. With the record
breaking introduction of their successful innovative partnership
with supplement pioneer Glanbia® Nutritionals in March 2024, the entire FITAID RX line is now
boosted with Encapsulated Creatine by Glanbia® Nutritionals's
CreaBev®. After increasing solubility and stability within every
can, the natural progression was to expand the flavor portfolio.
The two new and naturally flavored options for their fitness
enthusiasts are Blue Raspberry and Juicy Apple.
Always naturally sweetened, the zero sugar line of the FITAID RX
Zero collection manages to achieve today's highly demanded flavors,
while eschewing the controversial gut-killing sweeteners of
sucralose or aspartame seen in competitive products. Its sweetener
is naturally clean monk fruit, so you can enjoy the nostalgic
flavors, without the guilt.
"There has never been a more appropriate time to expand on our
clean recovery and encapsulated creatine line for our gym-centric
business," states Michael Murphy,
the company's Director of Sports Nutrition. "With over 20 years in
the traditional fitness space, I'm personally blown away by the
flavors, the quality, and the innovation we are delivering to our
gym-owners and their members."
"Simply uncompromising" is how FITAID company President and
Co-founder Aaron Hinde describes the
latest innovation of FITAID RX Zero. "Combining our standard for
delicious flavors with our patented Encapsulated Creatine source
from CreaBev® makes this expansion a complete home run."
"With the introduction of more traditionally mainstream flavors,
Blue Raspberry and Juicy Apple, we've made a perfect market match
of quality ingredients and incredible flavor options. I've
personally fallen for both of the new flavors, so I am excited to
see what our customers decide will remain in the portfolio," added
Orion Melehan, FITAID CEO and
Co-founder.
With tantalizing naturally flavored options that echo an
impending summer, the choice will be potentially difficult for
someone to pick only one. Blue Raspberry has been described as a
nostalgic throwback to summer days and blue icy snow cones, without
the sugary guilt. Juicy Apple is tart, sweet, and deliciously
hydrating; without the artificial aftertaste of products often made
with unnatural sweeteners.
FITAID RX Zero Blue Raspberry and Juicy Apple are now available
for purchase online and at select fitness retailers. The two
naturally sweetened Encapsulated Creatine drinks will be available
at thousands of independent gyms across America and are also
authorized for release at LIFE TIME Fitness, Muscle Foods
USA, American Fitness Wholesalers
in Arizona, Neptune Enterprises in
Hawaii, and Central Market, with
more anticipated in the coming days.
"We've never had such an overwhelmingly positive response to new
flavors. It only made sense to let our loyal customers decide our
future," adds, Emily Sommariva,
FITAID CMO. "We are kickstarting beverage season with an epic
battle between our best flavors yet, and things are about to really
heat up."
About FITAID by LIFEAID Beverage Co. LLC
FITAID, the fitness recovery original, founded in Santa Cruz in 2011, has been a mainstay of gym
routines around the globe for simplified recovery. FITAID is a
collection of clean fitness drinks that are always naturally
sweetened, have clean caffeine, and use the highest quality vitamin
blends. Whether you are looking for recovery, performance, or
sports energy, there is a FITAID expertly designed to help you
reach your fitness goals, time and again. Find your fit and
supplement your lifestyle at www.drinkfitaid.com.
About Glanbia® Nutritionals
Glanbia Nutritionals is a partner in delivering better nutrition to
our customers and their consumers with innovative ingredient and
service-based nutrition solutions. With 3,000 employees, 15
Innovation & Collaboration Centers, and 18 manufacturing
facilities worldwide, we're designed and built to innovate,
develop, produce, and deliver distinctive bioactive ingredients,
dairy & plant-based proteins, custom premix solutions,
micronutrients, flavors by Foodarom, plant-based solutions, bakery
ingredients, functionally optimized nutrient technologies, edible
films, and cheese. Our market and consumer insights, broad
portfolio of nutritional and functional ingredients, R&D
innovation and application expertise, robust and dependable supply
chains, and our global footprint of state-of-the-art processing
facilities can help address any product or nutritional challenge in
foods, beverages, or supplements. We bring it all together and
deliver better nutrition, built around you.
For press inquiries, please contact:
press@lifeaidbevco.com
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SOURCE LIFEAID Beverage Co.