Contentsquare is Named a Market Leader in the Aragon Research Globe Report for Digital Experience Analytics
2024年5月7日 - 11:38PM
ビジネスワイヤ(英語)
Contentsquare, a Digital Experience Analytics provider, today
announced it has been named a market leader in the 2024 Aragon
Research Globe for Digital Experience Analytics. Contentsquare was
identified for the robustness of its solution, which offers a wide
set of capabilities for web, mobile and product analytics,
providing a cross-platform journey for Digital Experience Analytics
(DXA). Its AI-powered onboarding and easy-to-leverage, highly
actionable insights help enhance the customer experience.
“As experience continues to be the key competitive
differentiator today, brands are looking for ways to harness their
data for strategic advantage. Digital Experience Analytics isn’t
just about numbers; it’s about ensuring every interaction leaves
customers feeling satisfied and valued,” said Lucie Buisson,
Chief Product Officer, Contentsquare. “Being named the Leader
in our category underscores our relentless pursuit of providing the
best possible insights and empowering our customers to thrive in an
ever-evolving market landscape. We’re honored to have our
innovation acknowledged this way and thrilled to be at the
forefront of the experience revolution.”
The report, which evaluates 11 analytics providers, focuses on
those vendors who are making a great impact on the market by
enabling enterprises to monitor customer engagement to optimize the
customer journey. Contentsquare was also highlighted for its
capabilities for web and mobile DXA that include Zone-based
Heatmaps, Journey Optimization, Product Analytics, Performance
Monitoring, and Merchandising.
This is the first time Aragon Research has dedicated a Globe to
DXA, which is itself an indicator that this fast-emerging category
of analytics has become a must-have for brands competing on
experience. The report states, “Digital Experience Analytics is
fast becoming the de facto way to understand and optimize customer
experience, particularly for online journeys. The ability to help
enterprises optimize experiences and increase conversion rates
significantly will more than justify the investment in a DXA
Service.”
“Contentsquare has continually impressed the value of holistic
customer experience insights,” said Jim Lundy, Founder and CEO
of Aragon Research. “The company’s commitment to enabling
brands to identify customer needs better and deliver beyond their
expectations solidified its position as a Leader in Aragon
Research’s 2024 DXA Globe.”
Contentsquare’s positioning in Aragon’s Globe report is the
latest in notable accolades for the company from Aragon Research
and others, including the Aragon Research Innovation Award for
Digital Experience Analytics and the Aragon Women in Technology
Award 2023, which was granted to Chief Product Officer Lucie
Buisson. Contentsquare also debuted at #66 in the 2023 Forbes Cloud
100 list, the definitive ranking of the top 100 private cloud
companies in the world. The global ranking was based on an
evaluation process ranking companies across four factors: market
leadership (35%), estimated valuation (30%), operating metrics
(20%), and people & culture (15%).
The full Aragon Research Globe for Digital Experience Analytics
2024 can be found here.
About Contentsquare
Contentsquare is a leading digital experience analytics platform
that empowers businesses to understand and optimize the user
experience across web, mobile, and app platforms. Its AI-powered
platform provides rich and contextual insight into customer
behaviors, feelings and intent — at every touchpoint in their
journey — enabling businesses to build empathy and create lasting
impact.
More than 1300 leading brands use Contentsquare to grow their
business, deliver more customer happiness and move with greater
agility in a constantly changing world. Its insights are used to
optimize the experience on over 1.3 million websites worldwide.
Founded in Paris and with offices around the world, Contentsquare
is backed by leading high quality investors, including funds and
accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland
Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For
more information, visit www.contentsquare.com.
About Aragon Research
Aragon Research is an independent research and advisory firm
that provides business and IT executives with the actionable
insights they need to navigate technology's ever-evolving impact on
business. Headquartered in Morgan Hill, CA, Aragon Research works
with executives at every major level of the business and across
industries to give them the tools they need to make more informed
technology and strategy decisions. Aragon delivers high-impact
advisory, research, and consulting services, and has a proven team
of veteran analysts. For more information, visit
www.aragonresearch.com.
Aragon Research does not endorse vendors, or their products or
services that are referenced in its research publications, and does
not advise users to select those vendors that are rated the
highest. Aragon Research publications consist of the opinions of
Aragon Research and Advisory Services organization and should not
be construed as statements of fact. Aragon Research provides its
research publications and the information contained in them "AS
IS," without warranty of any kind. Aragon Research “Aragon Research
Globe for Digital Experience Analytics 2024” by [Jim Lundy, April
10, 2024].
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240507966094/en/
Media: Erica Ashner Erica.Ashner@Contentsquare.com