Prabal Gurung and Boll & Branch Debut Met Gala Gown Made of the World’s Most Luxurious Fabric
2024年5月7日 - 10:18AM
ビジネスワイヤ(英語)
The fashion designer and beloved bedding brand
collaborated on the atelier gown worn by tennis legend Maria
Sharapova for the season’s exhibition’s theme, Sleeping Beauties:
Reawakening Fashion
Esteemed fashion designer Prabal Gurung tapped Boll &
Branch, the leading luxury bedding brand, for a first-of-its-kind
red carpet look for The Costume Institute’s 2024 Met Gala. Worn by
former world No.1 tennis icon Maria Sharapova, the gown brings
together Boll & Branch’s fabrics with the astute sartorial
sensibilities of Prabal Gurung.
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Exclusively made from Boll & Branch’s organic cotton fabric,
the off-the-shoulder, daffodil yellow gown is inspired by the
brightness and softness of flowers in the garden. The silhouette
features a plunging neckline and bands of hand-cut bias organic
cotton in a degrade of sizes, all hand-sewn onto a base to create a
unique textile with the fabric. An off-the-shoulder taffeta opera
cape, featuring rosette detail and train, completes the look.
Approximately 20 yards of Boll & Branch fabric and over 300
hours went into the making of the dress.
“When I heard about the Sleeping Beauties theme, I thought,
‘Wouldn’t it be iconic to do something metaphorical by partnering
with someone in that world who really understands materials?’” says
Gurung. “Normally for Met Gala moments, we use silks and duchess
satins. Boll & Branch has the most luxurious, finest cotton
that I've ever seen and ever touched. I grew up in India, so
finding a cotton fabric made in an exceptionally luxurious way felt
like the chicest expression of this theme and a beautiful way to
tie-in our values.”
Beyond the design partnership, Prabal Gurung and Boll &
Branch share strong guiding principles centered on sustainability,
traceability, philanthropy, and impact. The two brands have common
roots in South Asia; Prabal remains deeply connected to his
Nepalese heritage, a source of inspiration for him from both a
business and creative perspective. Boll & Branch sources the
majority of its 100% organic cotton from family-owned farms in
India, and partners with the best weavers in the world, lifting
everyone up with fair wages and safe working conditions.
“Prabal and I both approach design with relentless consideration
to create pieces that are not just beautiful, they’re soulful,”
says Missy Tannen, Founder & Chief Product Officer at Boll
& Branch. “The magic of our partnership comes from a shared
passion for process and time-honored craft. Together, we drew the
most exceptional characteristics out of the finest natural material
on earth—and made a statement worthy of the biggest night in
fashion.”
About Prabal Gurung:
Prabal Gurung launched his eponymous collection in February 2009
with a philosophy encompassing modern luxury, indelible style and
an astute sense of glamour. Gurung was born in Singapore and raised
in Kathmandu, Nepal. After beginning his design career in New
Delhi, he moved to New York to finish his studies at Parsons The
New School for Design. Upon graduating, Gurung spent two years with
Cynthia Rowley’s design and production teams. Soon after, he was
appointed design director at the iconic Bill Blass, a post he held
for five years until launching his own collection, PRABAL GURUNG. A
focus on quality and innovation has placed Gurung at the forefront
of American fashion with designs worn by leading ladies including
First Lady Michelle Obama and The Duchess of Cambridge, to name a
few. Notable accolades include the 2010 Ecco Domani Fashion Fund
Award, 2010 CFDA/Vogue Fashion Fund runner up, with various
additional honors over the course of his career to present. In
2022, Gurung was honored as the Designer of the Year at the
American Image Awards, was awarded the Humanitarian Award at the
38th Annual Night of the Stars Gala, and won the Positive Social
Influence Award as a member of the Slaysians at the CFDA Awards.
Gurung was also elected as Vice Chair of the Council of Fashion
Designers of America, beginning his role in January 2023.
About Boll & Branch:
Boll & Branch is a leading designer and retailer of luxury
home textiles, and the only bedding company fully managed from the
source.
Since 2014, Boll & Branch has been on a mission to change
the way luxury home textiles are sourced, made and purchased backed
by a commitment to treat people with dignity, respect and kindness
– from their farmers, to their factory workers, to their employees,
and to their customers. The brand is steadfast in their commitment
to continue to be the most trusted brand of luxury bedding by
bringing market-leading quality, backed by a commitment to honesty,
transparency and sustainability to a category severely lacking all
three. And they do it all while delivering products of exceptional
quality and value-for-money.
All products are expertly crafted from the finest sustainable
materials, 100% traceable, and made free from toxins – guaranteeing
a softer, more luxurious product. The company has become one of the
largest e-commerce-first luxury home brands ever, and counts
millions of Americans, including U.S. Presidents and countless
celebrities, as its customers.
Boll & Branch was founded in January 2014 by Scott and Missy
Tannen (now the CEO and Chief Designer, respectively) driven by
their desire to establish a better end-to-end production system
and, overall, a better way to make bedding.
Boll & Branch’s Impact Report can be found here.
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Boll & Branch Press // sarah@breslerpr.com Prabal Gurung
Press // press@prabalgurung.com