California Launches Youth-Focused Statewide Adverse Childhood Experiences (ACES) Campaign
2024年5月4日 - 1:00AM
ビジネスワイヤ(英語)
Live Beyond Campaign Created With Input From
California’s Youth
WHAT YOU NEED TO KNOW: The Office of the California
Surgeon General is launching the Live Beyond campaign to increase
awareness and understanding of Adverse Childhood Experiences
(ACEs), toxic stress, and their potential impacts. The campaign
provides science-based, healing-centered resources for all
Californians. More than 250 young Californians, including a Youth
Advisory Board, shared their personal stories, insights, and
perspectives to inform campaign development.
Today, the Office of the California Surgeon General (CA-OSG) is
launching the Live Beyond campaign to increase awareness and
understanding of Adverse Childhood Experiences (ACEs), toxic
stress, and their potential impacts, and provide science-based,
healing-centered resources for all Californians. The campaign’s
primary audience is youth and young adults, and its secondary
audience is parents and/or caregivers who have experienced one or
more ACE.
“Despite how unfortunately common Adverse Childhood Experiences
are, most of us are unaware of how to recognize the outcomes and
the steps needed to heal from the trauma,” said California First
Partner Jennifer Siebel Newsom. “California’s Live Beyond
campaign is rooted in the science of mental health and anchored by
the stories of hundreds of selfless young Californians who were
willing to share their stories in order to help develop a resource
for all California youth and families.”
“This campaign comes at a critical time for our youth who may be
struggling,” said California Surgeon General Dr. Diana
Ramos. “Our desire is that our messages of hope and
evidence-based healing strategies will lead to improved physical
and mental wellness over their life course.”
WHY THIS MATTERS: RAND conducted a survey of California
youth (ages 16 to 25) and parents/caregivers (of children ages 8 to
16) for the campaign and found that 6 in 10 surveyed have
experienced at least 1 ACE, but only 12% of youth and 10% of
parents/caregivers have heard of the term “ACEs” and know what the
acronym stands for, confirming an urgent need to educate
Californians now. The good news is that healing is possible and
it’s never too late to get support. Healing ourselves is the first
step to healing our communities and ending cycles of trauma.
Evidence-based stress-busting activities can help, like being
mindful, getting enough sleep, moving our bodies, eating well,
getting outside, and finding supportive relationships.
CREATED WITH AND FOR CALIFORNIA’S YOUTH: The Live Beyond
campaign is grounded in science, market research, and best
practices. It’s guided by subject matter experts, including former
California Surgeon General Dr. Nadine Burke Harris and the Youth
and Young Adult Advisory Board of the UCLA-UCSF ACEs Aware Family
Resilience Network (UCAAN). Insights from in-depth research, focus
groups, and listening sessions with a diverse group of California’s
youth were incorporated into the Live Beyond campaign concept,
strategy, and resource materials.
“This is the first campaign about ACEs to directly focus
messaging toward youth and young adults,” said Dr. Sohil Sud,
Director of California’s Children and Youth Behavioral Health
Initiative (CYBHI). “We’re hearing that they want to understand
the science behind ACEs, how these events can negatively impact
their mental and physical health and show up in their lives and
relationships well into adulthood, and how to heal with
evidence-based strategies. That’s exactly what this campaign aims
to do.”
WHAT ARE ACEs? ACEs are highly stressful and
potentially traumatic experiences that can happen to any of us
before we turn 18 years of age, including growing up with a
parent/caregiver who struggled with mental health or substance use,
witnessing domestic violence, or experiencing abuse or neglect.
Prolonged, intense, or persistent exposure to traumatic experiences
like ACEs can cause a toxic stress response, a response that can
affect our mental, physical, emotional, and relational health even
as adults. ACEs are strongly associated with 9 out of the 10
leading causes of death in the U.S. and more than 40 common health
conditions.
Hear some of the campaign’s youth advisors discuss their own
experiences with ACEs and strategies they use to heal:
https://youtu.be/UgCTXQe4Q3E?feature=shared
ABOUT THE CAMPAIGN: The Live Beyond media and outreach
campaign will reach youth and young adults — with an emphasis on
youth ages 16 to 25 — and parents/caregivers across California.
The Live Beyond campaign launches with a new website, social
content on Instagram, Facebook, and TikTok, and campaign resources
focused on:
- Increasing knowledge about ACEs, toxic stress, and the science
behind their potential impacts on everyday life — including
physical and mental health, interpersonal relationships, and
more
- Influencing attitudes about help-seeking by sharing stories of
healing
- Building skills with accessible tools and resources by
providing scientifically proven, culturally relatable, actionable
steps to heal and manage stress
- Inspiring action to overcome the impacts of ACEs and toxic
stress, and prevent them from continuing into future
generations
A free, healing-focused kickoff event will be held in Los
Angeles at Exposition Park on Saturday, May 11, from 10 a.m. to 3
p.m. For more information, please visit our event page.
CAMPAIGN MATERIALS: The following assets can be found on
the Live Beyond campaign materials page:
- Live Beyond press kit
- Live Beyond logo package
- Live Beyond fact sheet
For more resources, visit
livebeyondCA.org/campaign-resources.
Please follow our campaign social channels for updates,
educational content, stories from youth, and more.
- Website: livebeyondCA.org
- TikTok: @LiveBeyondCA
- Instagram: @LiveBeyondCA
- Facebook: Live Beyond Campaign
BIGGER PICTURE: The Live Beyond campaign is part of the
Children and Youth Behavioral Health Initiative (CYBHI), a historic
investment by the State of California that seeks to ensure all
young people and families can find support for their emotional,
mental, and behavioral health needs — when, where, and in the way
they need it most. It is a key component of Governor Gavin Newsom’s
Master Plan for Kids’ Mental Health and Governor Newsom’s broader
Mental Health Movement.
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Megan Bosse Megan@civilian.com