Independent research firm names Medallia top
performer due to its 'distinctive capability' to power
'personalized interactions'
PLEASANTON, Calif., May 2, 2024
/PRNewswire/ -- Medallia, Inc., the global leader in customer
and employee experience, today announced it has been recognized as
a Technology Leader in the Q4 2023 Spark Matrix for Digital
Marketing Analytics, published by leading market research firm
Quadrant Knowledge Solutions. As one of the top performers in the
report, analysts state that Medallia "provide[s] a sophisticated
and comprehensive technology platform to address various use cases,
such as delivering real-time personalization to customers."
This report evaluated 15 service providers based on 12 criteria,
including competitive differentiation strategy, vision &
roadmap, product performance, ease of deployment & use, and
customer service excellence.
"We are honored to be recognized as a leader in the SPARK Matrix
report for digital marketing analytics," said Alex Glanz, EVP of Strategy at Medallia.
"Medallia's unique ability to understand experiences across
channels empowers digital marketers and customer experience leaders
to know their online customers with a new depth. By activating
these omnichannel insights, brands using Medallia – whether for
customer experience or specific digital marketing initiatives – are
able to personalize every experience and deliver more return on
investment to their organizations."
Quadrant Knowledge Solutions analysts state that "Medallia's
distinctive capability lies in its capacity to enable organizations
to gain comprehensive insights into the changing preferences and
demands of individual customers, leading to personalized
interactions."
According to Richa Choubey,
Analyst at Quadrant Knowledge Solutions, "Medallia empowers its
users to perform personalized orchestration of customer journeys,
visualize customer interactions on websites and apps, and efficient
journey management through its offerings Medallia Experience
Orchestration & Digital Experience Analytics. Medallia's
Digital Marketing Analytics (DMA) offerings stand out owing to
their ability to generate real-time interaction-based insights,
develop and maintain customer profiles, and evaluate and score user
experience on multiple parameters. Medallia's ability to provide
comprehensive DMA technology offerings, efficient discovery of
customer interest and context with scarcely available customer
data, and its ability to cater to a wide range of use cases has
resulted in Medallia achieving the Leader position in the SPARK
Matrix: Digital Marketing Analytics, 2023."
Quadrant Knowledge Solutions analysts highlight key
differentiators in the Medallia platform, such as its ability to
'facilitate real-time, highly personalized interactions based on
insights that are delivered through centralized orchestration,' as
well as its 'Digital Experience Score (DXS) that evaluates the
quality of online user experience across various parameters.'
To download the Q4 2023 SPARK Matrix™ for Digital
Marketing Analytics report, visit:
https://www.medallia.com/resource/medallia-named-a-leader-in-the-spark-dma/
About Medallia
Medallia is the pioneer and market leader in customer, employee,
citizen, and patient experience. As the leading enterprise
experience platform, Medallia Experience Cloud is the
mission-critical system of record that makes all other applications
customer and employee aware. The platform captures billions of
experience signals across interactions including all voice, video,
digital, IoT, social media, and corporate-messaging tools. Medallia
uses proprietary artificial intelligence and machine learning
technology to automatically reveal predictive insights that drive
powerful business actions and outcomes. Medallia customers reduce
churn, turn detractors into promoters and buyers, create
in-the-moment cross-sell and up-sell opportunities, and drive
revenue-impacting business decisions, providing clear and potent
returns on investment. For more information visit
www.medallia.com.
© 2024 Medallia, Inc. All rights reserved.
Medallia®, the Medallia logo, and the names and marks
associated with Medallia's products are trademarks of Medallia. All
other trademarks are the property of their respective owners.
PR Contact:
Jenny
Zehentner
press@medallia.com
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client's business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments. For more available
research, please
visit https://quadrant-solutions.com/market-research/
Media Contact:
Ajinkya Ingle
Quadrant Knowledge Solutions
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: ajinkya@quadrant-solutions.com
Phone: (+1) 978-344-2770
Content Source:
https://quadrant-solutions.com/press-release/medallia-recognized-as-a-leader-in-spark-matrix-digital-marketing-analytics-report-q4-2023-573
Connect with us on LinkedIn-
https://www.linkedin.com/company/quadrant-knowledge-solutions/
Logo:
https://mma.prnewswire.com/media/746706/1470558/Quadrant_Knowledge_Solutions_Logo.jpg
View original
content:https://www.prnewswire.com/news-releases/medallia-recognized-as-a-leader-in-spark-matrix-digital-marketing-analytics-report-q4-2023-302134567.html
SOURCE Quadrant Knowledge Solutions