Culture-Focused Leader Brings Wealth of
Strategic Acumen and Accomplishments
COPPELL,
Texas, May 1, 2024 /PRNewswire/ -- Birchstone
Residential, a culture-based property management company focused on
creating a great place for residents to call home and for
associates to grow their careers, today announced the addition of
veteran multifamily executive JoAnn
Blaylock as president. The venerable Blaylock joins
Birchstone, which serves as the in-house property arm of Ashcroft
Capital, to guide the growing company with her comprehensive
experience, expertise and dynamic leadership style.
Blaylock has an extensive multifamily resume and most recently
served as president of Quarterra Living, the property management
arm of Lennar Corporation's multifamily division. Blaylock helped
launch the property management division in 2014 and was responsible
for the strategic direction and operation of Quarterra's nationwide
portfolio. Quarterra is one of the nation's most active developers,
builders and managers of multifamily housing. Blaylock was named to
GlobeSt.com's Best Bosses list in 2020, in which she was recognized
for creating a culture focused on people and performance.
"It's our continual mission to make Birchstone a best-in-class
property management company focused on customer service and
resident satisfaction," said Frank
Roessler, CEO and founder of Ashcroft Capital and Birchstone
Residential. "JoAnn's depth of experience will allow her to build
upon this great organization and position us for growth as markets
recover and our unit count climbs north of 20,000 and beyond. We're
thrilled to welcome her as president of our team of 400-plus
associates, and we're confident that her industry acumen and robust
leadership skills will translate to satisfied residents,
high-performing associates and a world-class culture for our
organization."
Birchstone Residential has a portfolio of 13,780 apartment homes
in the Sun Belt region, including Texas, Florida, Georgia and North
Carolina. As president, Blaylock will be responsible for
complete oversight of Birchstone's existing properties and will
implement leading-edge management practices at communities added to
Birchstone's portfolio as a result of Ashcroft's robust acquisition
efforts.
"What makes Birchstone exciting is leadership's commitment to
taking excellent care of both residents and associates, and
creating an environment in which we all thrive," Blaylock said. "I
am thrilled to join the Birchstone family and look forward to
helping the organization continue to grow and emerge as a leader in
multifamily property management."
In her role at Quarterra, Blaylock built and scaled all
functions of the management platform to create outstanding resident
experiences and drive value. She previously served as senior vice
president of Grand Campus Living. She also spent time as a senior
managing director for Greystar after beginning her career at JPI
Management Services, where she eventually served as a divisional
president.
About Birchstone Residential
Birchstone
Residential is the in-house property management company of
Ashcroft Capital. It has a comprehensive property management
platform that provides all essential services, including leasing,
maintenance, and construction management. Birchstone was
purpose-built to execute the value-add business plan for each
Ashcroft property, optimize financial returns and deliver high
resident satisfaction. Committed to a people-centric culture and
employee development through job training, job enrichment and
accelerated development, Birchstone seeks to provide best-in-class
service that attracts new residents and enriches the lifestyles of
current residents.
About Ashcroft Capital
Founded in 2015, Ashcroft
Capital is a vertically integrated multifamily investment firm
that currently owns and manages just under 14,000 units – totaling
$2.6 billion in value – throughout
several high-growth metros of the Sun Belt. The firm focuses on
capital preservation while striving to return strong, risk-adjusted
cash-on-cash to investors. Ashcroft is capitalized with high net
worth, family office and institutional capital. Ashcroft
specializes in value-add multifamily real estate and exhibits an
expertise in extracting maximum value from every asset it acquires.
Rather than attempting to play cycle timing, the firm strives to
acquire excellent apartment communities within well-located
submarkets of large and growing U.S. metros. Ashcroft is driven by
a focused mission to improve the quality of life of the residents
at each community in its portfolio.
Media Contact
Stephen
Ursery
LinnellTaylor Marketing
stephen@linnelltaylor.com
303.682.3945
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SOURCE Birchstone Residential