Hong Kong Gifts, printing and packaging, and licensing events foster cross-industry opportunities
2024年4月30日 - 7:00PM
JCN Newswire
The Hong Kong Gifts & Premium Fair, Hong Kong International
Printing & Packaging Fair and inaugural DeLuxe PrintPack Hong
Kong concluded successfully today, while the Hong Kong
International Licensing Show (HKILS), ended yesterday. The four
trade fairs collectively attracted over 60,000 buyers from 127
countries and regions. The Gifts & Premium Fair welcomed some
35,000 buyers, while the Printing & Packaging Fair and DeLuxe
PrintPack fair drew over 10,000 buyers, and the HKILS had over
15,000. Buyers from outside Hong Kong were mainly from Mainland
China, Taiwan, the United States, Japan and Korea, demonstrating
active global participation in the April trade events. Concurrent
with the HKILS, the Asian Licensing Conference (ALC) invited nearly
30 international industry experts to share insights on global
licensing trends and growth drivers. The four trade fairs, along
with the ALC, contribute to the promotion of Hong Kong's cultural
and creative industries and development of intellectual property
trade.
Sophia Chong, Deputy Executive Director of the HKTDC, said: "The
Gifts & Premium Fair, Printing & Packaging Fair, inaugural
DeLuxe PrintPack Hong Kong, and HKILS bring together creative
industry professionals and licensing industry players, providing a
platform for exchange and connecting potential partners. Under the
national 14th Five Year Plan, Hong Kong serves as a centre for
cultural promotion and exchange, with the goal of promoting Chinese
culture overseas. This year's Gifts & Premium Fair and HKILS
feature rich cultural and creative content, with the participation
of numerous cultural and creative communities from Mainland China,
which has been well-received by buyers. Additionally, with the
recent implementation of the plastic-free policy in Hong Kong from
last week, the Printing & Packaging Fair and inaugural DeLuxe
PrintPack have attracted many local buyers seeking eco-friendly
packaging, creating more business opportunities for the industry."
She further emphasised that Hong Kong is a renowned global sourcing
hub, and the April trade shows gather industry people from
traditional markets such as Europe and the United States, as well
as those from emerging markets such as Mainland China, ASEAN and
the Middle East. With the HKTDC providing online and offline
business matching platforms, the industry can seize golden
opportunities in the April sourcing season.
60% anticipate increase in sales
During the Gifts & Premium Fair, the HKTDC commissioned an
independent research agency to interview some 870 exhibitors and
buyers. Of the respondents, 60% believed their overall sales
figures would rise in the next 12 to 24 months while 38% consider
rising demand from emerging markets as the biggest business
opportunity this year, followed by recovering purchasing power from
customers (33%) and business leads from e-tailing (30%). The
greatest challenges identified were fluctuations of the global
economy (49%), impact of inflation (34%) and exchange rate
volatility (33%).
In terms of market expansion, the popular choices among respondents
included Northern and Western Europe (27%), North America (27%),
ASEAN (22%) and Japan (14%).
Respondents identified green, environmentally friendly (60%), chic
and fashionable (40%) and high-tech (31%) as the three major gifts
and premium market product-feature trends. The gift and premium
items with the most growth potential were considered to be
sustainable gifts (16%), figurines & decorations (16%) and toys
& baby products (16%).
Market trends usher in cultural creative and eco-friendly
products
Hong Kong is a leading sourcing hub for gifts, and exhibitors at
the Gifts & Premium Fair are closely attuned to trends,
incorporating cultural and creative designs. Marushin Sun Heart
(HK) Limited has introduced uniquely designed small bags and
pouches in the shape of food items which are popular in Europe and
the United States. The exhibitor joined the Gifts & Premium
Fair in order to bring these popular bags into Asian markets and
the result exceeded expectations. Shoko Kodama, Board Director,
Marushin Co., Ltd., said: "At the fair, we have transformed our
booth into a supermarket and attracted a lot of new buyers, 70% of
whom come from Europe and the United States and the remainder from
Southeast Asia. Their responses are very positive. So far, we have
found 20 to 30 potential distributors. Some of our existing
distributors have already placed on-the-spot orders worth a total
of US$50,000 on the first day. We expect our on-site orders will
amount to US$200,000."
In addition, a Jingdezhen porcelain manufacturer joined the Gifts
& Premium Fair for the first time to promote handcrafted and
unique porcelain artworks. Their products have garnered
appreciation among collectors from Hong Kong, Indonesia and
Singapore.
Hong Kong-based Printing and Packaging Fair exhibitor Zune Asia Ltd
has operated in Hong Kong for over 20 years and now focuses on
developing markets in Mainland China and Hong Kong. Area Manager
Alex Cheung said: "We are a branch of a Swiss cutting company and
have joined this fair for more than 10 years. On the fair's second
day, we already met close to 30 buyers from Mainland China, Taiwan,
Japan, Korea and India. We estimate to generate sales revenue of
HK$5 million (US$640,000) to $6 million during the fair. We also
reconnected with two past customers at the fair." The returned
Korea Pavilion also received positive responses, Jae Hyoung Kim,
Manager of Sangil Eco & Paper Bag Co., Ltd, an exhibitor
offering sustainable products and solutions, successfully connected
to four potential buyers from large-scale stores based in Chile,
Mainland China and Europe.
The inaugural DeLuxe PrintPack Hong Kong brings together a wider
range of luxury packaging options for buyers. Curtis Chan, Founder
of Hong Kong-based Merit Ideas International Limited, said: "We
were very pleased that we made contact with 20 to 30 new buyers on
the first day. We have also connected with five different buyers
from packaging companies in Mexico, Lotte Group in Korea, Isabelle
Food Company in Taiwan, and a jewellery company in Mainland China
through the Click2Match platform. We expect to secure orders worth
HK$200,000 (US$26,000) to $300,000 during the fair."
One-stop trade platform enhances synergy
On the buyer side, Pierre Lombard, Marketing Executive of Verimark
(Pty) Ltd, a direct marketing company in South Africa, said: "I
have found at Gifts Fair 14 potential suppliers which have their
own factories, and I'll close deals valued at US$150,000 with two
toy factories. I am happy to see new and innovative designs for
smart watches, body massage guns, home fitness equipment and
microfibre bath towels. I will place orders later." Another buyer
from the United States, Connie Tsang from Time Products
International, highlighted that the product sustainability and
practicality are key market trends. Through Click2Match, she
connected with several eco-friendly product suppliers and will be
finalising a deal with an Indian supplier to purchase
environmentally friendly bags worth US$10,000.
Quan Luong Le, CEO and Founder of Nam Xanh Joint Stock Company, a
buyer from Vietnam, found many suppliers at the Printing &
Packaging Fair and DeLuxe PrintPack fair. He said: "We are looking
for some long-term suppliers and we met 15 on the first day, who
are mainly from Mainland China including Guangdong, Shenzhen and
Xuzhou. We will shortlist three to four suppliers, and place orders
of 5,000 to 10,000 units of ribbons, glass bottles and gift boxes
initially, roughly amounting to US$40,000 to $50,000." Another
buyer, Martin Dusanek, Managing Director of Dekos Packaging
Solutions in Czech Republic, said: "Our main focus was on sourcing
green and high-end custom packaging products, and I successfully
met potential suppliers from Mainland China and Korea. The
estimated total value of the packaging procurement is
US$50,000."
Under the EXHIBITION+ model, the four trade fairs integrate offline
and online elements. Apart from taking part in the physical fairs,
buyers can continue networking through the Click2Match smart
business-matching platform.
The Hong Kong Gifts & Premium Fair, organised by the HKTDC,
took place from 27 to 30 April at the Hong Kong Convention and
Exhibition Centre (HKCEC). Concurrently, the HKTDC and CIEC
Exhibition Company (Hong Kong) Limited held the Hong Kong
International Printing & Packaging Fair and the inaugural
DeLuxe PrintPack Hong Kong at the AsiaWorld-Expo. Additionally, the
HKILS and ALC were held from 27 to 29 April at the HKCEC.
Photos download: https://bit.ly/4aVqr2f
Website
Hong Kong Gifts & Premium Fair:
https://www.hktdc.com/event/hkgiftspremiumfair/en
Hong Kong International Printing & Packaging Fair:
https://www.hktdc.com/event/hkprintpackfair/en
DeLuxe PrintPack Hong Kong:
https://www.hktdc.com/event/deluxeprintpackhk/en
Hong Kong International Licensing Show and Asian Licensing
Conference: https://www.hktdc.com/event/hklicensingshow/en
Media enquiries
Please contact the HKTDC's Communications & Public Affairs
Department:
HK Gifts & Premium Fair, HK International Printing &
Packaging Fair and DeLuxe PrintPack Hong Kong
Clementine Cheung, Tel: (852) 2584 4272, Email:
clementine.hm.cheung@hktdc.org
HK International Licensing Show and Asian Licensing Conference
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
HKTDC Media Room: https://mediaroom.hktdc.com/en
To view press releases in Chinese, please visit
http://mediaroom.hktdc.com/tc
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body
established in 1966 to promote, assist and develop Hong Kong's
trade. With 50 offices globally, including 13 in Mainland China,
the HKTDC promotes Hong Kong as a two-way global investment and
business hub. The HKTDC organises international exhibitions,
conferences and business missions to create business opportunities
for companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC also
provides up-to-date market insights and product information via
research reports and digital news channels. For more information,
please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc
and LinkedIn
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