True Tickets and The 5th Avenue Theatre Forge New Partnership to Revolutionize Ticketing Experience
2024年4月24日 - 1:00AM
Digital ticket delivery service True Tickets is proud to announce a
new partnership with The 5th Avenue Theatre, one of the nation's
leading musical theater companies. This collaboration is set to
transform the ticketing experience for theater enthusiasts in
Seattle, offering unparalleled security and convenience through
True Tickets' digital ticket delivery service.
The 5th Avenue Theatre, a historic gem in the heart
of downtown Seattle, has been a cultural cornerstone since its
opening in 1926. Known for its production of both Broadway hits and
original works, the theatre has played a pivotal role in enriching
the city's arts community. The partnership with True Tickets will
enhance the theatre's legacy by providing a modern, secure ticket
delivery solution that aligns with the theatre's reputation for
excellence.
The 5th will begin a soft launch of the new mobile
ticketing program with small segments of single ticket holders
during their June production of Spring Awakening, which runs June 7
- 30, 2024. A full rollout will coincide with the start of their
2024/25 season.
Ken Lesnik, Head of Business Development at True
Tickets, commented, "We are delighted to collaborate with The 5th
Avenue Theatre, a revered institution in the American theater
landscape. Our service will ensure that every ticket holder enjoys
a frictionless experience, from the moment they purchase their
ticket to the moment they take their seat."
Becky Witmer, Director of Marketing & Guest
Services at The 5th Avenue Theatre shared their excitement about
the partnership, saying “True Tickets’ innovative approach to
digital ticket delivery is exactly what we were looking for to
advance our mission of making theater accessible to all. After
years of struggling with unauthorized resellers, we are thrilled to
partner with a trusted source to ensure our patrons get face value
tickets and are safeguarded against ticket fraud.”
The collaboration between True Tickets and The 5th
Avenue Theatre is a testament to both organizations' commitment to
leveraging technology to support the arts and provide a superior
experience for patrons. Together, they are setting a new standard
for ticketing in the performing arts sector.
About True TicketsTrue Tickets is
a secure contactless digital ticketing service that puts venues and
event organizers in control of their tickets and in communication
with their true audience. True Tickets' business-to-business
solution easily integrates with Tessitura, the unified enterprise
system for arts and cultural institutions, empowering performing
arts centers, theatres, ballets, orchestras, and more to leverage
the power of digital-native tickets to ensure extraordinary live
experiences for their guests. With True Tickets, these institutions
can set rules and track ticket custody, limit the excesses of the
secondary market, and restore direct relationships between their
audiences and the live events they love. For additional
information, please visit True-Tickets.com or follow True Tickets
on Twitter or LinkedIn.
About The 5th Avenue TheatreThe
5th Avenue Theatre is one of America’s leading musical theater
companies. We enrich the community we love with the art form we
love—giving the Pacific Northwest a front-row seat to original
powerhouse productions that go on to light up marquees and
audiences all the way to Broadway. From the page to the stage, we
bring passion and epic scale to every musical we create with big
talent and bigger-than-life productions. As a nonprofit theater
company and one of our region’s largest performing arts employers,
we spread the joy of great musicals with people of all ages across
our region and state. Each year, we reach 30,000 young people
through our nationally acclaimed education programs. Programs
designed to develop new musicals ensure that the next generation of
great musicals will be there to tell the stories that captivate
tomorrow’s audiences. On the national stage, we are a leading voice
for the power of this art form to lift the human spirit.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
The 5th Avenue Theatre
Ann Reynolds - Public Relations Manager
areynolds@5thavenue.org