Multidisciplinary artist Misterpiro creates
an ode to creative Pasión
with the brand's new campaign, 'Made
with Pasión'.
TORONTO, Dec. 13,
2023 /CNW/ - Campo Viejo – the leading
#1 Rioja in the world - announces the launch of the latest
limited-edition Reserva.
Designed by Andrés Sánchez, better known as
Misterpiro, the huge step towards a multidisciplinary
approach highlights the brand's culture of striving for
experiences both in the creative and in the production processes.
Inspired by PASIÓN, a key message in the campaign, is a
shared philosophy between Campo
Viejo and Misterpiro.
This wine stands out for its expressiveness, versatility and
fruity character, with aromas including cherries, black plums
and ripe blackberries - result of the experience
and oenological philosophy implemented by Campo Viejo. Soft and balanced on the palate,
with a permanent, long and full-flavoured finish, Reserva is a wine
oozing complexity and nuances that are obtained thanks
to a four-year aging process.
This maximum expression of Rioja wine moves and vibes in perfect
harmony with Misterpiro's work, known for its creative curiosity
and expressionist language full of colour, textures and
life. Inspired by the earth, the sky and vineyards,
Misterpiro has managed to create unique
work with a synesthetic character that seeks to generate a
symphony of sensations.
The Pasión and creativity that Campo Viejo and
Misterpiro share in terms of their pro-
fessional philosophy also focuses on time, an important factor that
allows their works to evolve over time until they are complete.
This style was highlighted as part of a collaboration at the
Casa Pasión event held on September
12th and 13th. During the event,
guests were able to enter the creation space, where they found an
amazing and immersive artistic installation by Misterpiro that was
full of colour and textures.
An ephemeral space
called the "Artist's Studio" was brought to
life to host a conversation about the common ground shared between
Misterpiro and Campo Viejo, in which the artist from
Extremadura revealed the secrets of his creative processes and
inspiration for the new label: "The emotions and ideas were coming
together in strokes, brushstrokes and textures, the earth was
represented abruptly in soil and ochre tones, the sky in a plastic
style in all its chromatic range, sunsets and sunrises over the
grapes and all their colours," the artist said. "The touches
and textures appeared over several days to give life to this work."
A work that has successfully fused art and wine, driven
by Pasión.
about campo viejo
Campo Viejo passionately believes
that life should be lived in a dynamic, generous and authentic way,
just like its wines. Boasting vineyards throughout Rioja, as well
as an expert and creative team in charge of the winemaking
tradition, Campo Viejo produces
contemporary proposals using the Tempranillo grape, the area's most
iconic variety. Using out a combination of traditional and
innovative winemaking methods. Fruit is a core part of the identity
of Campo Viejo wines, which exude
the intense flavours of the Tempranillo grape and the regions where
it is harvested. Campo Viejo is an
innovative hub of production that allows the winemaking team to
study the future of the wines produced in Rioja, as well as
experimenting with new grape varieties and winemaking techniques.
All of this contributes to Campo
Viejo gaining its reputation as one of the largest wine
producers worldwide and providing opportunities to share with
consumers from more than 60 countries where the brand works.
about Pernod Ricard winemakers
spain
Pernod Ricard Winemakers Spain, a prestigious producer of
Spanish wines, enjoys great recognition
worldwide. Its wines are exported to
more than 60 countries. A journey marked by the production of
quality wines, committed to its people, research, innovation,
responsible consumption and environmental friendliness. Its
portfolio includes renowned brands like Campo Viejo, Azpilicueta, Alcorta, Ysios and
Tarsus. Pernod Ricard Winemakers Spain is part of the Pernod Ricard
Group, the 2nd biggest global brand in wine and spirits and 4th in
the wine category; and since 2010 it has formed part of Pernod
Ricard Winemakers, a brand specialised in the production and
distribution of quality wines by the Pernod Ricard Group. With one
of the most diverse premium wine portfolios, its brands span four
continents, including Jacob's Creek and St Hugo, in Australia; Brancott Estate, Stoneleigh and
Church Road, New Zealand; Kenwood
Vineyards in the US, as well as Pernod Ricard Winemakers Spain
wines in Spain.
Please enjoy Campo Viejo
Responsibly.
@campoviejo @misterpiro
Campo Viejo™ is a registered trademark of Pernod
Ricard Winemakers Spain S.A
SOURCE Corby Spirit and Wine Communications