PLAYSTUDIOS and Merlin Entertainments Join Forces From Across the Globe to Bring Real Life Rewards to Mobile Tetris® Players
2023年8月3日 - 8:00AM
ビジネスワイヤ(英語)
myVIP Rewards Store adds Merlin Entertainments’
world-class attractions in Australia and New Zealand
PLAYSTUDIOS, Inc. (NASDAQ: MYPS), the award-winning developer of
the playAWARDS loyalty platform and publisher of free-to-play
mobile games that offer real-world rewards to players, has formed
an international partnership with Merlin Entertainments to offer
the adventure company’s most exciting experiences in Australia and
New Zealand to playAWARDS members through the Tetris® myVIP Rewards
Store. Players can now use Loyalty Points earned from playing the
popular mobile game to redeem rewards across their 10 attractions;
Madame Tussauds Sydney, WILD LIFE Sydney Zoo, Sydney Tower Eye,
Illawarra Fly Treetop Adventures, SEA LIFE Sydney Aquarium, SEA
LIFE Melbourne, LEGOLAND® Discovery Centre Melbourne, OTWAY Fly
Treetop Adventures, SEA LIFE Sunshine Coast and SEA LIFE Kelly
Tarlton’s.
“Having an opportunity to collaborate with a world-renowned
company like Merlin Entertainments is truly thrilling for
PLAYSTUDIOS as we look to unite with partners who bring the most
rewarding and exciting experiences to their guests,” said Rob
Oseland, President of the Americas for PLAYSTUDIOS. “We are happy
to welcome them to the playAWARDS family as it continues to grow
internationally and attract loyal players worldwide.”
Freeman Fung, Marketing & Promotion Manager at Merlin
Entertainments ANZ, says, “We are excited to be partnering with
PLAYSTUDIOS to help families unlock more rewards and consequently
deliver more magical days out at our Merlin attractions across
Australia and New Zealand.”
Players around the world can redeem their Loyalty Points in the
myVIP Rewards Store after earning points playing Tetris® via iOS,
Android, and on Facebook in your browser.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS), creator of the groundbreaking
playAWARDS loyalty platform, is a publisher and developer of
popular mobile games, including the iconic Tetris® mobile app and a
rich collection of classic casual games including Solitaire and
Sodoku. The playAWARDS loyalty platform enables players of any
Playstudios games to earn real-world rewards from a global
collection of iconic hospitality, entertainment and leisure brands
across 15 countries and four continents. playAWARDS partners
include MGM Resorts International, Wolfgang Puck, Norwegian Cruise
Line, Resorts World, IHG, Bowlero, and Gray Line Tours among
others. Founded by a team of veteran gaming, hospitality, and
technology entrepreneurs, PLAYSTUDIOS apps combine the best
elements of popular casual games with compelling real-world
benefits. To learn more about PLAYSTUDIOS, visit
playstudios.com.
About Merlin
Entertainments
Merlin Entertainments launched in 1999 and has become a global
leader in location-based, family entertainment. As one of the
world’s largest attraction operators, Merlin creates and delivers
memorable, immersive brand experiences for their 67 million guests
each year. Discover the amazing, underwater world at SEA LIFE, get
closer to the stars at Madame Tussauds, walk among the treetops or
zip through the skies at our FLY adventures, experience the city
from Sydney’s ultimate viewpoint at the Sydney Tower Eye, and enjoy
nonstop family fun at Legoland Discovery Centre in Melbourne. With
140 parks and attractions across 25 countries, they continuously
focus on creating magical experiences worldwide for every
visitor.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230802500665/en/
PLAYSTUDIOS Contact Natalie Mattiacci playAWARDS ANZ
natalie@playstudios.com Media Contact PLAYSTUDIOS
BerlinRosen media@playstudios.com
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