Jack in the Box Smashes into 2024 with New Smashed Jack Burger
2024年1月4日 - 3:00AM
ビジネスワイヤ(英語)
Inspired by savory smashed style patties, the
latest offering from Jack in the Box offers a new way for customers
to enjoy the restaurant’s most popular item – burgers
Jack in the Box (NASDAQ: JACK) is kicking off the new year by
bringing burger innovation to the forefront of the menu.
Introducing the Smashed Jack: a 1/4 lb smashed-inspired patty made
with seasoned 100% beef, topped with grilled onions, thick pickles,
a new Boss Sauce all on a buttery brioche bun. The Smashed Jack is
the latest addition to Jack in the Box’s constant conversation
around better tasting burgers, available at all locations as a
classic Smashed Jack, Bacon Double Smashed Jack, or combo
option.
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Jack is taking a stance with this latest
burger innovation, which consumers in a recent consumer taste test
survey dubbed as the best burger in fast food when compared to
burgers from other fast-food companies like Burger King, McDonalds,
and Wendy’s. (Photo: Business Wire)
With the uptick of trending conversations about smash-style
burgers, including the smash-style burger tacos seen on TikTok,
Jack in the Box is entering the market with its own take, after
nearly two years of perfecting the recipe. Jack’s version is
smashed in a way that keeps the best part – its flavorful crispy
edges – without sacrificing the amount of beef in the patty itself.
For less than $10, the Smashed Jack doesn't force less meat to
achieve a thinner patty. Rather, the patty has a smashed-style
while maintaining the best bite possible that melts in your mouth
to deliver flavor never achieved before in fast food.
Finding new ways to bring premium ingredients to customers is a
major focus at Jack when creating new innovations. Jack is taking a
stance with this latest burger innovation, which consumers in a
recent consumer taste test survey dubbed as the best burger in fast
food when compared to burgers from other fast-food companies like
Burger King, McDonalds, and Wendy’s.
“Smashed patties have been extremely popular, and our new
Smashed Jack pays homage as its first fast food rendition, while
adding a unique Jack twist. Thanks to high quality ingredients and
a new chef crafted sauce, our new burger boasts a bold, caramelized
flavorful patty typically reserved for sit down restaurants or
homemade BBQ settings. We recognized an opportunity to lean into
our innovation history and bring something new to the drive thru,”
said Ryan Ostrom, Chief Marketing Officer at Jack in the Box.
Other limited time menu items including $3 Jack Wraps and the
$20 Mega Munchies Box are available on Jack in the Box menus at
restaurants nationwide, on the Jack app and website, beginning Jan.
1 through Feb. 18. For more information on Smashed Jack, new menu
items, or Jack in the Box, visit jackinthebox.com.
Jack’s Innovative Roots
Jack in the Box is no stranger to taking the lead for
innovation. In 1951, the brand brought their historic two-way
intercom system to the masses, changing the drive thru experience
forever and infusing the spirit of innovation into its DNA. They
were also the first to serve now ubiquitous breakfast sandwiches
and portable salads at quick service locations, paving the way for
competitor menus who quickly followed suit. More firsts from Jack
in the QSR space: The Sourdough Jack is still a staple on Jack’s
menu today and was one of the first burgers to include savory
sourdough bread in the space. Jack’s Classic Buttery Jack was the
first fast food burger to incorporate melted garlic herb butter
inspired by classic steakhouse butter dressings. The Munchie Meal
which launched 10 years ago put Jack on the map as a top late night
destination. Finally, Jack’s Milk Tea and Iced Coffee Boba are one
of the first Boba drinks to be offered in a drive-thru.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered
in San Diego, California, is a restaurant company that operates and
franchises Jack in the Box®, one of the nation's largest hamburger
chains with more than 2,180 restaurants across 21 states, and Del
Taco®, the second largest Mexican-American QSR chain by units in
the U.S. with approximately 600 restaurants across 15 states. For
more information on both brands, including franchising
opportunities, visit www.jackinthebox.com and www.deltaco.com.
Category: Corporate
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version on businesswire.com: https://www.businesswire.com/news/home/20240103324514/en/
Casey Middleton Public Relations, Jack in the Box
media@jackinthebox.com
Jack in the Box (NASDAQ:JACK)
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