RSR and Extreme Networks Report: 63% of Financially Lucrative Retailers Say Wi-Fi Has Dramatically Improved Store Operations and Customer Experiences
2023年12月6日 - 9:05PM
ビジネスワイヤ(英語)
Report Uncovers Value of Network Investments in
Improving Store Operations; Highlights Growing Consumer Demands for
In-Store Mobile Experiences
Extreme Networks™, Inc. (Nasdaq: EXTR), and Retail Systems
Research (RSR) today released a new report titled “The World is
Connected: The Store Must Be Too,” which found that retailers are
most challenged by creating innovative in-store experiences that
meet consumer expectations, the increasing demands on network
bandwidth and emerging cybersecurity threats. However, despite 75%
of respondents saying demands on network bandwidth were a major
concern, the study found that the most successful retailers have
leaned into Wi-Fi solutions to improve both in-store experiences
and overall store operations. The survey polled 114 executives of
global retail operations ranging from $100M to $5B+ in annual
revenue.
Key Findings and Trends
- The In-Store Experience Remains Paramount: Retailers
believe a cutting-edge in-store shopping experience is critical to
success.
- 92% of retailers say that Wi-Fi is integral to offering a
cutting-edge in-store shopping experience. 54% say it has
significantly improved in-store experiences.
- Only 32% of retailers say their Wi-Fi network is state of the
art, while 57% say it’s just “good enough.”
- 72% of retailers are using Wi-Fi to drive store
operations.
- Technology Adoption Can Be a Challenge: Though retailers
understand the need for technology to remain competitive, deploying
and managing new technology is a challenge.
- 94% of retailers said there is endless demand for bandwidth on
their constrained networks, creating technology adoption
challenges; 75% list this as their top challenge.
- 88% of retailers say that adding and managing new devices on
the network is one of their biggest challenges.
- 72% of retailers say they would prefer a single network that
can handle any/all future devices and deployments, yet only 17% say
they strive for a consistent technology profile across all their
stores.
- …and an Opportunity: 96% of retailers claim that Wi-Fi
has been instrumental in improving store operations to automate and
streamline key processes such as virtual warehousing, loss
prevention, electronic shelf labeling, digital displays,
temperature monitoring, inventory management and more. When asked
to prioritize the most important technology to improve store
operations:
- 66% cited corporate WAN.
- 65% said network connected IoT devices.
- 62% said inventory management tools.
- Retailers with Above Average YoY Sales Growth are Investing
Strategically: Retail Winners are defined by above average YoY
sales growth (industry average comparable store/channel sales
growth of 7%). When compared to retail respondents with average or
lagging sales, it’s clear that Winners think about technology
differently.
- 63% of Winners say in-store Wi-Fi has improved both customer
order fulfillment and returns handling, while just 26% of all other
retailers agree.
- Winners ranked cashierless checkouts (70%) and self-service
kiosks (66%) as most important after Wi-Fi, compared to 41% and 43%
of all other retailers, respectively.
- 55% of Winners said they had satisfactorily implemented
in-store Wi-Fi for consumers, compared to just 31% of all other
retailers.
To download the complete survey, click here. Or, to learn more
about how technology can help retailers find better success, visit
www.extremenetworks.com/solutions/retail.
Extreme will be participating in NRF: Retail’s Big Show, taking
place from Jan. 14-16, 2024, in New York City. Visit us at Booth
#309 for a demonstration of how technology can help your retail
business grow.
Executive Perspectives
Brian Kilcourse, Managing Partner, Retail Systems
Research “Our research found that the most successful retailers
have leaned into Wi-Fi in a way that helps them overcome challenges
like employee communications, merchandise management, customer
order fulfillment and an increasing demand from consumers who want
the in-store experience to be modern and dynamic. It’s clear that
those that have made the investment in their network as a strategic
hub are seeing that directly impact both the top and bottom line of
their business.”
Norman Rice, Chief Operating Officer, Extreme Networks
“The results of the research are clear: leaning into technology to
create engaging and impactful in-store experiences drives better
financial results. Extreme helps retailers create the store of the
future – with the network as the strategic hub of experiences and
efficiency. This includes everything from connecting temperature
sensors to the network to avoid food and drug spoilage, to
automating electronic shelf labels based on supply and demand, to
delivering real-time offers through the store app. The connected
store is no longer the future, it’s the now.”
Did You Know?
- Kroger, one of the largest grocery retailers in the US, relies
on ExtremeCloud™ IQ to manage 110,000 AP3000 Wi-Fi 6E access points
across several of its stores, making it one of the largest
cloud-managed networks in the world.
- Retailers such as Bemol, Leen Bakker, Savers and Colruyt rely
on Extreme to drive engaging in-store experiences and streamline
store operations.
- Extreme helps retailers build smarter stores primed for the
future, delivering innovative retail solutions that enable
immersive in-store experiences, boost sales and inventory tracking,
optimize operations and safeguard every touchpoint.
About Extreme Networks
Extreme Networks, Inc. (EXTR) is a leader in cloud networking
focused on delivering services that connect devices, applications,
and people in new ways. We push the boundaries of technology
leveraging the powers of machine learning, artificial intelligence,
analytics, and automation. 50,000 customers globally trust our
end-to-end, cloud-driven networking solutions and rely on our
top-rated services and support to accelerate their digital
transformation efforts and deliver progress like never before. For
more information, visit Extreme's website at
https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube,
Twitter, Facebook or Instagram.
Extreme Networks, ExtremeCloud and the Extreme Networks logo are
trademarks or registered trademarks of Extreme Networks, Inc. in
the United States, and other countries. Other trademarks shown
herein are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231206248739/en/
Blair Donald (603) 952-5662 PR@extremenetworks.com
Extreme Networks (NASDAQ:EXTR)
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