Digital signage leader Creative Realities, Inc. (NASDAQ: CREX,
CREXW) announced a two-year exclusive agreement to represent
StairMedia – offering LED integrated within stadium stair
structures – a specialized product never before deployed in the US.
"When LED debuted as the technology of choice
for the ribbon, it forever changed the experience inside the
stadium. It is not unusual for a new digital product to launch, but
it is rare when a product brings forward a new form factor that can
drive an unparalleled impact on game day. We have the capacity to
achieve the same cultural impact with this product – starting with
the NBA this season,” said Lee Summers, President of Sports and
Entertainment at Creative Realities, Inc.
“We have previewed this technology to multiple
teams and venue operators in an early launch period. The reception
and excitement to the product has been overwhelming with respect to
its potential to transform the visual impact, energy, and
democratization of fan participation from upper decks down to the
floor seating inside the arena, as well as the audience watching
from home. And we think it’s just the beginning for new
revenue-driving, sponsorship opportunities as such,” furthers
Summers.
CRI’s partner StairMedia has a global patent for
a technology to place LED panels within the risers of the steps of
live sporting venues. The product first launched in Europe in
January 2020 with successfully executed deployments for Etihad
Stadium, Wembley Stadium, Guadalajara FC and Santos FC in México,
and an ACB Spain Basketball team Vasconia. Discussions to launch in
the US began in November 2022 with Creative Realities, whose deep
connections with a prominent NBA team assisted in navigating an
anticipated initial launch of the product for the 2023 season.
“Landing this deal with StairMedia allows us to
offer another stunning and strategic placement of digital that is
simply breathtaking for fans to experience – and in most cases
requires zero cost for the venue, outside of stadium readiness
requirements of power and data,” cites Rick Mills, CEO of Creative
Realities. “With its powerful ability to garner investment through
sponsorship given the products visibility for televised broadcasts,
we anticipate this will take stair-activation to new heights,”
concludes Mills.
"Creative Realities was the perfect partner to
launch our solution in the US and Canadian markets. Their current
customer base and connections throughout the Sports and
Entertainment vertical market is unrivaled. Their approach to
creating digital ecosystems, their ability to assist venues in
driving revenue through their software engine, and their media
savvy makes them the perfect partner. Our StairMedia product has
been very well received in Europe and the Americas and with the
help of Creative Realities, we expect the same in the US and
Canadian markets," said Francisco J. Ortiz, CEO StairMedia.
About Creative Realities, Inc.Creative
Realities (“CRI”) helps clients use the latest omnichannel
technologies to inspire better customer experiences. CRI designs,
develops and deploys consumer experiences for high-end
enterprise-level networks, and is actively providing recurring SaaS
and support services across diverse vertical markets, including but
not limited to automotive, advertising networks, apparel &
accessories, convenience stores, food service/QSR, gaming, theater,
and stadium venues.
About StairMediaStairMedia is a Spanish based
company that owns a worldwide patent for an innovative system at
the technological vanguard of indoor and outdoor advertising for
sports venues. StairMedia covers all the continents through
commercial partners.
Cautionary Note on Forward-Looking
Statements
This press release contains "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as "estimates," "projected,"
"expects," "anticipates," "forecasts," "plans," "intends,"
"believes," "seeks," "may," "will," "should," "future," "propose"
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
CRI’s “Risk Factors” section contained in Item 1A of its Annual
Report on Form 10-K for the year ended December 31, 2022 and in its
Quarterly Report on Form 10-Q for the period ended June 30, 2023,
and CRI’s subsequent filings with the U.S. Securities and Exchange
Commission. Important factors, among others, that may affect actual
results or outcomes include: CRI’s ability to effectively integrate
Reflect’s business operations, CRI’s strategy for customer
retention, growth, product development, market position, financial
results and reserves, CRI’s ability to execute on its business
plan, CRI’s ability to retain key personnel, CRI’s ability to
remain listed on the Nasdaq Capital Market, CRI’s ability to
realize the revenues included in its future guidance and backlog
reports, CRI’s ability to satisfy its upcoming debt obligations and
other liabilities, CRI’s ability to continue as a going concern,
potential litigation, supply chain shortages, and general economic
and market conditions impacting demand for its products and
services, including those as a result of the COVID-19 pandemic.
Readers should not place undue reliance upon any forward-looking
statements. CRI assumes no obligation to update or revise the
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
Creative Realities (NASDAQ:CREXW)
過去 株価チャート
から 5 2024 まで 6 2024
Creative Realities (NASDAQ:CREXW)
過去 株価チャート
から 6 2023 まで 6 2024