- Adobe Express for Enterprise delivers powerful brand
control, support for automated content creation and AI-based
creation with Firefly Image Model 3, designed to be commercially
safe
- Streamlined interoperability with Adobe Photoshop, Adobe
Illustrator and Adobe Acrobat combined with granular brand controls
enable organizations to easily create compelling, on-brand visual
content
- Leading enterprises and agencies like IBM, Dentsu and others
are turning to Adobe Express for Enterprise to empower marketing,
sales, human resources professionals and communications teams to
visually communicate more quickly and with greater impact
Today, Adobe (Nasdaq:ADBE) announced the new Adobe Express for
Enterprise, which will empower businesses to accelerate marketing
content creation and extend easy, on-brand content production to
communications, sales and other business users. Adobe Express for
Enterprise is powered by Adobe Firefly Image Model 3, which
provides stunning and photorealistic outputs, speed from prompts to
generations and is designed to be commercially safe.
The new advances include Brand Controls, Bulk
Create, Generate and Firefly Custom Models,
enabling marketers to reuse and adapt content for upcoming
campaigns and localize campaign assets for different regions. Sales
teams can effortlessly create and customize engaging materials for
clients and prospects, and internal and external communications
teams can design content for stakeholders – quickly and easily.
Adobe Express for Enterprise is seamlessly integrated with Adobe
Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio,
the company’s forthcoming end-to-end content lifecycle app. Adobe
GenStudio enables marketers to reuse existing brand-approved
content, generate variations for digital channels, activate content
in Adobe and third-party applications and measure content
performance. Deeply integrated into Adobe GenStudio, Adobe Express
for Enterprise supports the ability to remix approved assets and
directly edit content without requiring specialized creative
skills.
“With the exponential growth in demand for personalized
experiences, companies must find new ways to supercharge the
production of content that connects with customers and elevates
their brands,” said Govind Balakrishnan, senior vice president,
Adobe Express Product Group and Creative Cloud Services at Adobe.
“Adobe Express for Enterprise is the only solution that brings
together enterprise-grade brand management, intuitive tools,
advanced AI designed to be safe for business and seamless workflows
with world-class creative apps – empowering individuals across the
enterprise to produce more impactful, on-brand content faster than
ever before.”
Global Brands and Agencies Increase Speed and Efficiency with
Adobe Express for Enterprise
IBM marketing teams are personalizing content using Adobe
Express for Enterprise. According to Jonathan Adashek, senior vice
president, marketing and communications at IBM, “Marketers are
looking for trusted AI that seamlessly integrates into their work.
Adobe Express for Enterprise is empowering marketers at IBM to
create on-brand content aligned to business objectives that
delivers compelling, personalized experiences to targeted
audiences."
IBM Consulting is partnering with Adobe to help clients leverage
Firefly-powered workflows in Express to create commercially safe
content with unprecedented ease and speed and modernize their
content supply chains. Clients can expect to see a 30% increase in
project capacity and 70% reduction in time to market by
distributing creative production tasks across a more diverse team
of professionals while delivering more personalized,
brand-compliant, digital assets at scale. Adobe Express for
Enterprise will also empower IBM’s Consultants to make on-brand
content by quickly applying fonts, colors, logos and images to
marketing materials.
Other large brands and agencies using Adobe Express to create
on-brand content faster and more efficiently include:
- Dentsu, one of the largest global marketing and
advertising agency networks in the world, saw a 70% faster time to
market by empowering marketers to self-serve.
- Red Hat, the world's leading provider of enterprise
open-source solutions, is using Adobe Express in its marketing
organization. Leveraging Adobe Express templates, marketers can
create their own assets on demand and rapidly scale up for digital
campaigns, product marketing and events. Empowering marketers with
Adobe Express enables Red Hat to accomplish in minutes what used to
take days. The integration between Adobe Creative Cloud and Adobe
Express streamlines Red Hat's design workflow, giving creative
teams more bandwidth to design new ways of engaging customers.
- Owen Jones, a brand experience agency, saw a 40%-time
savings on content versioning when clients were able to make
self-serve changes with Adobe Express.
Adobe’s own marketing and communications teams are also using
Adobe Express for Enterprise across a variety of use cases.
According to Stacy Martinet, vice president, marketing strategy and
communications at Adobe, the social media team is leveraging Adobe
Express templates from the creative studio to make and activate
more content quicker, which also enables the team to test and
optimize content at a much faster pace. As a result, the team has
increased time to market by 12X, improved engagement by 35% and
reduced costs by 17% while saving hundreds of hours annually.
Using Adobe Express for Enterprise, Adobe’s sales team also has
reduced delivery time for client assets from two to three weeks to
just 30 minutes, helping them close deals and realize revenue
faster.
Fast, Efficient Content Creation – Powered by AI Designed to
be Safe for Business
Adobe Express features powered by Firefly generative AI models
are designed to be safe for business so enterprises can deploy the
app broadly with confidence. Firefly-powered advances like Text to
Image, Text to Template, Text Effects, Generative Fill and other
features like auto-translate, are deeply integrated into Adobe
Express workflows, enabling marketers to deliver campaigns faster,
instantly generating, translating and customizing production-ready
assets and creating endless variations in just a few clicks at
greater scale and lower costs.
Starting today, Firefly Image Model 3 is available
directly in Adobe Express – the latest Adobe image model delivering
stunning advancements that unlock unprecedented quality, control
and variety of output through new features. For example, users can
upload reference images and use Firefly to generate new
images based on the style, mood, lighting, layout or composition of
the reference images with a simple prompt.
Adobe offers enterprise customers IP indemnification for imagery
generated with Firefly, giving brands additional assurance. To
provide transparency around the use of generative AI in the
creative process, Content Credentials are automatically attached to
digital content created or edited with Firefly in Adobe Express,
providing a digital nutrition label that builds trust with
audiences.
Coming soon, Firefly Custom Models will be available in
Adobe Express so enterprise customers can create bespoke Firefly
models to generate images with stronger brand identity across
tools, teams and marketing touchpoints.
Bulk Create and Generate will allow marketers to
create design variations – including generate images – in seconds.
Marketers will also be able to leverage generate copy to
create and test messaging performance and adapt to channels and
design types at the speed of AI.
On-Brand Content for Everyone in the Enterprise
The new advances in Adobe Express for Enterprise enable everyone
to stay on-brand. With template locking and style controls,
brand stewards can share approved content for others to re-use,
localize or make last-mile edits. Interoperability between Adobe
Express, Photoshop and Illustrator bridges creative and
marketing workflows, keeping assets on brand and always up to date.
Starting today, leaders can also leverage template controls
and Firefly Custom Models to curate access to assets and templates
as well as lock important brand elements.
With support from Projects, teams can collaborate
efficiently by sharing brand assets, libraries, files and more in a
dedicated space. For non-marketers, Adobe Express for Enterprise
makes it fast and easy to remove backgrounds, convert to a GIF,
generate QR images or make explainer videos, flyers, presentations,
banners or social posts. Enterprise employees can also leverage new
presentation and enhanced print capabilities.
Everyone in the enterprise can level up their presentations,
reports, cover sheets and more with Adobe Express for Enterprise
and Adobe Acrobat. It's simple to access Adobe Express
features and capabilities from Adobe Acrobat, including a
collection of professionally designed templates and Adobe Stock
images, videos, or music tracks to quickly create high-quality
content.
Adobe is also working with Microsoft to develop Adobe Express
Extension for Microsoft Copilot to unlock new levels of
creativity and productivity for employees. When it launches, the
extension will empower everyone to easily create on-brand content
within Microsoft 365 apps with a simple prompt –from engaging
videos, animations, social, banners, flyers and more – directly in
the Copilot chat and without disrupting their workflows.
Save the Date
Adobe will share more about these latest innovations and how
Adobe Express is supercharging content creation and production
across leading brands and agencies at an Adobe Express for
Enterprise virtual event on June 11.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240521790975/en/
Marlee Bever Adobe mbever@adobe.com
Adobe (NASDAQ:ADBE)
過去 株価チャート
から 5 2024 まで 6 2024
Adobe (NASDAQ:ADBE)
過去 株価チャート
から 6 2023 まで 6 2024
