Outplay Raises USD 7.3 Million to Make Outbound Sales Scalable
2021年7月22日 - 8:26AM
JCN Newswire
Multi-channel sales engagement platform, Outplay today announced
its $7.3M series A fundraise from Sequoia Capital India. Outplay
will use the funds raised to invest in technology and hiring
exceptional talent across the globe.
Businesses today rely on a combination of inbound and outbound
sales models to drive revenues. While the inbound sales process has
rapidly evolved over the last 10 years, outbound sales hasn't.
Outbound sales teams typically use high-volume tactics to drive
revenue. But this approach is not scalable and the revenue
eventually becomes a function of the size of the outbound sales
team. This is because outbound sales teams don?t have a data-driven
approach for targeting prospects that are most likely to convert
and end up spending time emailing or cold-calling hundreds of
prospects hoping to convert a few.
Launched in 2019, Outplay is on a mission to change this by
bringing predictability to outbound sales and help every
salesperson talk to the right prospect at the right time through
the right channel. The platform helps outbound sales teams plan,
execute, track, measure and optimize interactions between companies
and their prospects across multiple channels like email, phone,
SMS, social media as well as live chat.
Laxman Papineni, CEO of Outplay commented, "Outbound sales teams
are truly the dark horse of the sales organization - the targets
are high, but the methods aren't scientific. Outplay is committed
to making outbound outreach data-driven, so that sales teams are
talking only to the warmest prospects at any given point across
multiple channels, optimizing time and resources. The continued
partnership with Sequoia Capital India is a testament to the fact
that the sales engagement space, which is poised to be a $5.59B
market by 2023, is a huge opportunity for Outplay."
With Outplay, sales managers can create data-backed sales playbooks
to coach their team members and help them achieve their sales
targets. The platform's combination of automation and
personalization helps teams start genuine conversations at scale,
enabling them to stay on task by using multiple channels through a
single interface to drive more meetings. Sales reps are thus able
to build a multi-channel outreach plan for their prospects across
email, phone, SMS, LinkedIn, Twitter and chat.
For example, Outplay helps sales teams engage with warm prospects
by notifying them when their prospect visits their business
website. Enabled by Outplay's industry-first outbound live-chat
feature, Magic Outbound Chat, the rep can initiate live chat and
have a contextual conversation with the prospect. Customers have
been able to qualify prospects faster and grow their pipeline by
300% using the tool alongside inbound chat.
"We continue to be very excited by Outplay's mission of making
every sales rep perform like the best rep on the team. Outbound
sales needs are evolving rapidly and reps now need personalized,
automated and contextual tools to drive sales which Outplay is
successfully enabling. Sales reps spend an average of four hours
per day on Outplay, demonstrating the effectiveness of the product
which has category-leading customer reviews. Additionally, rapid
digitization due to COVID has been a significant accelerant for the
business and we believe these tailwinds will continue as outbound
sales becomes more digital," Harshjit Sethi, Principal, Sequoia
India
Outplay also offers support to ensure software adoption across
customer teams is done within days, not weeks or months. Since the
seed fundraise - USD 2 Mn from Sequoia Capital India's Surge early
this year, the company has grown 4X in revenue, 3X in team size and
has customers from more than 50 countries. Outplay was a part of
the Surge 04 cohort.
About Outplay
Outplay is a multi-channel sales engagement platform that ensures
outbound sales teams deliver the most powerful message at the
perfect time in the buyer journey through the right channel. With
features like dynamic sequencing, magic outbound chat and detailed
analytics, Outplay gives sales development representatives (SDRs)
and business development representatives (BDRs) the right signals
so they only work on the warmest prospects across multiple channels
like email, phone, SMS, LinkedIn, Twitter and Chat.
Source: Platodata Intelligence
Source: Outplay
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