Herbal Essences Invites You to Celebrate 50 Years of Amazing Scents and Hair Memories
2021年5月11日 - 3:14AM
ビジネスワイヤ(英語)
Herbal Essences Fans Get #ScentBack to Favorite
Hair Moments in a Playful Social Media Challenge
For 50 years now, Herbal Essences has been known and loved for
its iconic scents and plant-powered products that leave hair
looking and smelling amazing. In honor of this milestone
anniversary, Herbal Essences is inviting fans to celebrate their
favorite hair moments through a #ScentBack journey on TikTok and
Instagram, demonstrating the way scent and memory are forever
intertwined. To participate, just sniff, tousle and show how Herbal
Essences takes you back to your favorite hair moments of the past –
whether that be your virtual birthday a few weeks ago or prom 20
years ago. Everyone is invited to relive their favorite hair
memories inspired by the Herbal Essences scents they know and
love.
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the full release here:
https://www.businesswire.com/news/home/20210510005655/en/
“With one sniff of Herbal Essences, I’m always #ScentBack to my
prom night. The best part of getting ready for a big night, such as
prom, is preparing. It’s picking out the dress, the makeup but
mostly for me, it was my hair. I went to the store and distinctly
remember reaching for a new bottle of Herbal Essences,” shares
Herbal Essences Brand Ambassador and Celebrity Stylist Bridget
Brager. “Scent is such an important part of Herbal Essences,
and of hair care as a whole, so when it comes to selecting products
to use on my own hair, I can’t help but love the feeling of
nostalgia I get whenever I pop open a bottle of Herbal
Essences.”
“Have you ever been out shopping, and when someone walks by the
scent of their perfume or hair stops you in your tracks?? Herbal
Essences has such an iconic scent that really can bring up so many
memories from when I was growing up. One of the memories I am
#ScentBack to is my school dances. Herbal Essences was always in
our shower, but I made sure to use their products for special
occasions! I knew my hair would smell just as amazing as I felt in
my dress!” shares Herbal Essences Brand Ambassador and
Influencer Sonia Castaneda. “Scent is such an important part of
memories. I have so many with Herbal Essences, which is just
another reason I am so excited to be celebrating their 50th
Anniversary with them!"
“When I smell Herbal Essences, I’m #ScentBack to growing up with
my two sisters. We all shared the same bottle of Herbal
Essences—Chamomile—among so many other things. Every time I use our
Chamomile collection, I think of the three of us giggling at our
‘Thompson Sisters’ inside jokes. I’m looking forward to bringing
back a bit of that with my daughters as they grow up,” shares
Senior Brand Director, Jen Thompson. “Scent has been at the
core of our brand for the past 50 years and we’re thrilled to
invite the people who have been on this journey with us to
participate in the celebration by revisiting fond memories through
hair and scent.”
Herbal Essences products feature real botanicals paired with
irresistibly delicious fragrances you can’t forget. You’ll love our
iconic offerings just as much today as you did in years past with
collections including Herbal Essences Smooth Rose Hips, Shine
Chamomile, Clarifying & Purifying Tea Tree and our newest
Hydrate Coconut Water & Jasmine. They’re gentle and effective,
their amazing scents stay with your hair all day, plus they’re PETA
Cruelty Free, color safe and dermatologist tested.
Herbal Essences is available at major retailers, so pick up a
bottle today for beautiful, healthy hair and the amazing scents you
know and love. We can’t wait to see which favorite hair memory you
get #ScentBack to – don’t forget to tag @herbalessences.
About Herbal Essences
For 50 years, Herbal Essences has been known and loved for its
nature-inspired products that leave hair looking and smelling
amazing. We’re proud to be PETA Cruelty Free and are committed to
real ingredients, inclusively designed products and partnerships
with experts and organizations that protect & preserve the
planet for all. That’s why we have ongoing partnerships with the
Royal Botanic Gardens, Kew, to certify our real botanicals in
Herbal Essences bio:renew as well as with TerraCycle™ to offer a
national recycling program across the U.S. We believe in the
positive power of nature.
To learn more about Herbal Essences visit
www.herbalessences.com, or follow us on Instagram: @herbalessences,
Facebook: facebook.com/HerbalEssences and Twitter:
twitter.com/HerbalEssences.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210510005655/en/
Jenna Hreshko Marina Maher Communications
jhreshko@hellommc.com
Procter and Gamble (NYSE:PG)
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