Pampers Launches “Million Acts of Love” Initiative To Inspire & Remind Parents Of Their Infinite Capacity For Love
2021年5月7日 - 02:00AM
ビジネスワイヤ(英語)
Pampers invites friends and family this
Mother's Day to help share #MillionActsofLove by celebrating moms
and what motivates them to keep going – LOVE
Pampers knows the last year has been difficult for many
families, challenging parents to go beyond their breaking point and
testing their resilience like never before. Despite growing
optimism in recent months, 93% of mothers reported feeling burned
out, at least occasionally, and the pandemic left most mothers –
73% - feeling like they were failing to fulfill expectations for
their family, according to a recent survey by Motherly.* Pampers
has teamed up with mom and entrepreneur, Shay Mitchell, to help
kick off the new #MillionActsOfLove movement designed to inspire
parents and remind them of their infinite capacity for love.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210506005945/en/
"Being a mom has been the most amazing experience,” says Shay
Mitchell, brand advocate. "Even on the days that feel very long,
there is nowhere else I’d rather be than taking care of Atlas and
watching her grow. Even the smallest milestones are the biggest
deal. But sometimes as moms we forget to take care of ourselves, or
have our own “cup” filled. So this Mother’s Day I’m excited to team
up with Pampers to kick off the #MillionActsofLove campaign that
invites everyone to celebrate the hardworking Moms (and Dads!) in
their lives through acts of kindness."
This Mother’s Day, the Million Acts of Love movement will
encourage everyone to share encouragement and small acts of
kindness that help remind moms of the joys of parenting. Through
activations across Pinterest, TikTok (on 5/7), SnapChat, Instagram
and the Pampers Rewards Club App, loved ones and friends will be
able to share digital love notes, virtual high-fives and more.
Pampers is also debuting a new film as part of the campaign.
Inspired by the classic children’s book, “The Velveteen Rabbit,”
the story’s theme is about how loving others, and in others loving
us, we become real and find the true meaning of life. Pampers’
Million Acts of Love film looks at the story through the lens of a
parent’s journey and speaks to how challenges can help reveal what
we’re truly made of – love.
“At Pampers, we know that we’re made of the same thing as
parents – a relentless commitment to giving babies our best care,”
said Mark Christenson, father of two and Vice President, P&G NA
Baby Care. “We want to continue to shine a light on the power of
parents’ love and remind them that they aren’t alone. Lifting up
parents and supporting the happy, healthy development of babies is
at the heart of our work, and we will continue to show support for
parents through acts of love throughout the year.”
To learn more about how you can join the #MillionActsOfLove
movement this Mother’s Day and see the new Pampers film, head to
Pampers.com. Additional information on Pampers’ current and
upcoming Acts of Love can also be found on the site. Million Acts
of Love is the latest addition to Pampers’ #LoveTheChange campaign,
which helps parents embrace the ups and downs of parenthood.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About the Survey*
Based on the fourth annual Motherly State of Motherhood Survey,
which surveyed 11,000 women across the United States to find the
insights into the attitudes, behaviors, identities and lifestyles
of today's mothers.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210506005945/en/
P&G Baby Care Communications Laura Dressman, 513-482-0619
Dressman.lp@pg.com or MSLGROUP (for Pampers) Alan Danzis,
917-580-0585 Alan.Danzis@mslgroup.com
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