NEW YORK, May 5, 2021 /PRNewswire/
-- LaLiga North America and Verizon announced
today that it will launch an always-on gaming platform for amateur
gamers, featuring the EA Sports FIFA video game. The free online
program called, LaLiga All-Star Gaming Challenge presented by
Verizon, will be operated by Boom.TV and runs from May 1 through November 30. Verizon customers
will receive exclusive plus-up experiences by joining the
program.
The gaming program is a first-of-its-kind for amateur gamers of
all levels to gain experience, meet their idols, and improve their
FIFA skills. It will be hosted by Olympian and former Colombia
Women's National Team Player Melissa Ortiz, media personality
Mando Fresko, and FIFA streamer
RatedHugo.
The program will be available for participants across the
country with showcases in Chicago,
Dallas, Houston, Los Angeles, Miami, New York, San
Antonio, and San Diego.
Each region will feature a team captain—either a LaLiga player,
LaLiga Ambassador or gaming influencer—who will engage with
participants through meet-and-greet and masterclass gaming
tutorials. Participants will be assigned to compete in the nearest
regions.
Former FC Barcelona and Altético Madrid player and LaLiga Ambassador
Luis Garcia is the captain of
the San Diego region, which begins
its programming today. Other captains include FC Barcelona and U.S.
Men's National Team player Sergiño Dest, and Mexico National Team
players Diego Lainez (Real Betis)
and Hector Herrera (Atlético
Madrid). More captains will be
announced in the coming weeks.
Winners will be selected through participation and engagement
meaning players don't necessarily have to be the best to win.
Eight participants will have the opportunity to win an
all-expenses paid trip to Spain
for an immersive gaming and LaLiga experience for them and a
guest.
"LaLiga North America and Verizon are harnessing the power of
gaming to build a community of fans from all over the country who
share a common love of FIFA," said Patrick
Lowe, Head of Partnerships for LaLiga North America. "From
California to Texas, Florida and New
York, LaLiga fans will be connected in new ways, all with
the chance for the ultimate prize: a free trip to experience
LaLiga with a friend in Spain."
About LaLiga North America
LaLiga North America is a
joint venture between LaLiga and Relevent Sports Group, which
serves as the exclusive representation of LaLiga in the U.S. and
Canada for all business and
development activities. The operation supports the league's growth
in the region through consumer-related activities including content
development, events and activations, marketing agreements, youth
academies, development of youth soccer coaches, exhibition matches
and plans to have an official LaLiga Santander match played in the
U.S.
About Verizon
Verizon Communications Inc. (NYSE,
Nasdaq: VZ) was formed on June 30,
2000 and is one of the world's leading providers of
technology, communications, information and entertainment products
and services. Headquartered in New York
City and with a presence around the world, Verizon generated
revenues of $128.3 billion in 2020.
The company offers data, video and voice services and solutions on
its award-winning networks and platforms, delivering on customers'
demand for mobility, reliable network connectivity, security and
control.
CONTACT: Sabrina Carrozza,
Sabrina@sabrinalcpcomms.com
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SOURCE LaLiga North America