McDonald's Pilots Deliveries via Own App in Partnership With Uber
2021年5月1日 - 01:06AM
Dow Jones News
By Adam Clark
McDonald's Corp. is piloting an option which will allow
customers to order food for delivery from within its own app, in a
partnership with Uber Technologies Inc.
The companies said Friday that customers in the U.K. would be
able to choose a delivery option from within the My McDonald's app,
which will be fulfilled by couriers working through Uber's
platform.
"We're excited to be the first McDonald's market to pilot this
new offering with Uber. Offering McDelivery via the My McDonald's
app will provide customers with a convenient, fast and personalised
experience, making it even easier to enjoy their favourites
whenever and however they choose," said Paul Pomroy, chief
executive of McDonald's UK and Ireland.
The deal underlines efforts by restaurant chains to keep
customers attached to their own brands rather than turning over
control to food-delivery apps such as Uber's Eats, DoorDash Inc.
and Grubhub Inc, which have been criticized for charging hefty
commissions. Uber and McDonald's didn't disclose the commission
arrangements or other financial details of the deal.
The food-delivery apps have said they are supporting smaller
restaurants by reduced commissions and are offering support for
chains to operate their own delivery apps. Last month, KFC
Australia launched a delivery service through its own app in
partnership with DoorDash.
"We are excited about continuing to innovate in the Uber -
McDonald's partnership, which will harness the best of Uber
technology to help power the McDonald's app in the UK. We know that
the needs of restaurants and merchants are evolving more quickly
than ever, and we are committed to providing world-class solutions
to our partners around the world," said Pierre-Dimitri Gore-Coty,
Uber's global head of delivery.
Write to Adam Clark at adam.clark@wsj.com
(END) Dow Jones Newswires
April 30, 2021 11:51 ET (15:51 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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