iPhone 12 Pro Max and iPhone 12 mini will launch in more than 50
countries and regions on Friday, November 13
Starting Friday, November 6, at 5 a.m. PST, iPhone® 12 Pro Max
and iPhone 12 mini will be available to customers for pre-order on
apple.com, the Apple Store® app, and through Apple Authorized
Resellers and select carriers. With both models offering the most
5G bands on any smartphone,1 iPhone 12 Pro Max features the most
advanced pro camera system and the largest display ever on an
iPhone, while iPhone 12 mini is the smallest, thinnest, and
lightest 5G smartphone in the world with an edge-to-edge display,
packing the advanced technology of iPhone 12 into a delightfully
compact size. iPhone 12 models also introduce MagSafe™, offering
wireless charging and an all-new ecosystem of accessories that
easily attach to iPhone. Starting tomorrow, customers can also
place online orders for HomePod mini™, the newest addition to the
HomePod® family. HomePod mini is a powerful smart speaker that
delivers an immersive 360-degree audio experience, the intelligence
of Siri®, and smart home capabilities — all at the great price of
$99.
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the full release here:
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Customers can order the all-new iPhone 12
mini, iPhone 12 Pro Max, and HomePod mini beginning tomorrow,
Friday, November 6. (Photo: Business Wire)
iPhone 12 Pro Max and iPhone 12 mini will be available in stores
and arriving to customers beginning Friday, November 13, and
HomePod mini will be available beginning Monday, November 16.
iPhone 12 Pro Max
iPhone 12 Pro Max pushes the boundaries of innovation for users
who want the most out of iPhone. The Super Retina® XDR display
increases to an expansive 6.7 inches2 while keeping a nearly
identical size to iPhone 11 Pro Max, for the largest display ever
on an iPhone and the highest resolution with nearly 3.5 million
pixels. iPhone 12 Pro Max has a new, sophisticated flat-edge design
that features a gorgeous surgical-grade stainless steel band paired
with a precision-milled matte glass back and is available in four
stunning finishes — graphite, silver, gold, and pacific blue.
iPhone 12 Pro Max comes with an industry-leading IP68 rating to
withstand water submersion up to 6 meters for up to 30 minutes3 and
features the new Ceramic Shield front cover, with a 4x increase in
drop performance,4 which provides the biggest jump in durability
ever on iPhone.
Featuring the best camera system ever shipped in an iPhone, the
all-new iPhone 12 Pro Max boasts an Ultra Wide camera with a
120-degree field of view and a 65 mm focal length Telephoto camera
that increases the total optical zoom range from 4x to 5x. The new
Wide camera introduces sensor-shift OIS, a first for smartphones,
for even better image stabilization, and with a faster ƒ/1.6
aperture, 47 percent larger sensor, and bigger 1.7μm pixels,
enables an 87 percent increase in low-light performance for photos
and videos, the biggest gain ever for iPhone. When combined with
A14 Bionic, iPhone 12 Pro Max brings to life impressive
computational photography features like Night mode, Deep Fusion,
Smart HDR 3, HDR video capture with Dolby Vision,5 and the all-new
Apple ProRAW™6 for creative control over color, detail, and dynamic
range. And a new LiDAR Scanner delivers 6x faster autofocus in low
light, unlocks Night mode portraits, and brings more realistic
augmented reality (AR) experiences.
iPhone 12 mini
The smallest, thinnest, and lightest 5G smartphone in the world,
the 5.4-inch iPhone 12 mini7 introduces a beautiful new design
packed with innovative new capabilities. Available in five stunning
finishes — blue, green, black, white, and (PRODUCT)RED8 — iPhone 12
mini fits all the technology of iPhone 12 into a delightfully
compact size while still delivering an impressively large and
immersive edge-to-edge Super Retina XDR display. iPhone 12 mini
also features the new Ceramic Shield front cover, tougher than any
smartphone glass ever made, and offers industry-leading IP68 water
resistance.
iPhone 12 mini features a powerful new dual-camera system with
an expansive Ultra Wide camera and the new seven-element lens Wide
camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for a
27 percent improvement in low-light photos and videos. A14 Bionic,
the fastest chip in a smartphone, enables meaningful new
computational photography features on iPhone 12 mini, including
Smart HDR 3, Night mode and Deep Fusion on all cameras, and more,
while delivering great battery life. Offering the highest quality
video in a smartphone, iPhone 12 mini also supports HDR video
capture with Dolby Vision at 4K up to 30 fps.
HomePod mini
At just 3.3 inches tall, HomePod mini is packed with innovative
technologies and advanced software to deliver an incredibly rich
and detailed acoustic experience. HomePod mini is designed to work
with Apple Music®, podcasts, radio stations, and in the coming
months, additional popular music services. Multiple HomePod mini
speakers work together to stream music and podcasts to multiple
rooms, and by placing two in the same room, a stereo pair can be
created for a wide soundstage. With the intelligence of Siri,
HomePod mini delivers a personalized and deeply integrated
experience for iPhone customers. Siri can identify who is speaking
and tailor music and podcasts to their preferences, and respond to
personal requests, like accessing messages, calendar appointments,
and more. When listening to music on iPhone, customers can simply
bring their device close to HomePod mini and seamlessly hand off
the music without missing a beat. HomePod mini makes controlling
smart home accessories easier than ever, and a new Intercom feature
offers a quick and easy way for family members to connect with each
other at home. HomePod mini is designed from the ground up to keep
personal information private and secure.
More Ways to Shop
Unprecedented carrier offers are available directly from Apple
Store locations and Apple Store online, and customers who purchase
iPhone 12 Pro Max, iPhone 12 mini, and HomePod mini have even more
options to safely get their new products directly from Apple.
Tailored purchase options offered online, by phone, or in store
include chat sessions with an Apple Specialist, which start online
and finish with contactless delivery; visiting select Apple Store
locations for a one-on-one session with a Specialist; and pickup
options for in-store, curbside, same-day delivery, or Express
storefront.
Pricing and Availability
iPhone
- iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB
models in graphite, silver, gold, and pacific blue starting at
$1,099 (US). iPhone 12 mini will be available in 64GB, 128GB, and
256GB models in black, white, blue, green, and (PRODUCT)RED
starting at $699 (US).9
- Customers in the US can take advantage of unprecedented carrier
deals from AT&T, T-Mobile/Sprint, and Verizon now available
from Apple, in store or online. Existing Verizon customers can get
iPhone 12 Pro Max from $27.45 per month after trade-in and bill
credits,10 existing AT&T customers can get iPhone 12 Pro Max
from $13.30 per month after trade-in and bill credits,11 and new
and existing T-Mobile/Sprint customers can get an extra $150
trade-in credit when they upgrade.12 Visit apple.com/shop to learn
more.
- Customers in Australia, China, Germany, Japan, the UK, the US,
and more than 40 other countries and regions will be able to
pre-order iPhone 12 Pro Max and iPhone 12 mini beginning at 5 a.m.
PST on Friday, November 6, with availability beginning Friday,
November 13. Customers in Colombia and Malaysia will be able to
purchase the full iPhone 12 lineup, including iPhone 12 mini,
iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, beginning Friday,
November 13.
- iPhone 12 mini and iPhone 12 Pro Max will also be available to
customers in Brazil, South Korea, and more than 25 other countries
and regions beginning Friday, November 20. Customers in Thailand
will be able to purchase iPhone 12 mini, iPhone 12, iPhone 12 Pro,
and iPhone 12 Pro Max beginning Friday, November 27.
- MagSafe accessories will be available from apple.com, in the
Apple Store app, and in stores. Leather cases with MagSafe for all
iPhone 12 models will be available to order beginning Friday,
November 6. Leather sleeves and MagSafe Duo Charger will be
available at a later date.
- To charge all iPhone 12 models, customers can use existing
USB‑A to Lightning cables and power adapters. Fast charging is
available with the USB‑C to Lightning cable, which is included in
the box, and works with existing USB‑C power adapters and computer
ports.
HomePod mini
- HomePod mini will be available in white and space gray for $99
(US) from apple.com, in the Apple Store app, and at Apple Store
locations. HomePod mini is also available through Apple Authorized
Resellers and select carriers (prices may vary).
- Customers in Australia, Canada, France, Germany, Hong Kong,
India, Japan, Spain, the UK, and the US will be able to order
HomePod mini online beginning at 5 a.m. PST on Friday, November 6,
with availability beginning the week of November 16. HomePod mini
will be available in China, Mexico, and Taiwan later this
year.
- HomePod mini is compatible with iPhone SE, iPhone 6s or later,
or iPod touch® (7th generation) running iOS 14; or iPad Pro®, iPad®
(5th generation or later), iPad Air® 2 or later, or iPad mini® 4 or
later running iPadOS® 14.
Retail
- Customers are able to find the same great shopping and support
services at apple.com/shop, in the Apple Store app, and at Apple
Store locations. Customers can get shopping help from Apple
Specialists, choose monthly financing options, get Special Carrier
Offers, trade in eligible devices, and get Support services and
no-contact delivery or Apple Store pickup options. Customers are
encouraged to check apple.com/retail for more information on the
health and safety measures in place, and the services available, at
their local store.
- Customers can now book a one-on-one session with a Specialist
at an Apple Store for personalized help selecting a new product,
carrier plan, or financing option. After a customer gets their new
Apple product, an Online Personal Session allows them to schedule a
free session with a Specialist to help them discover what their new
device can do, from the basics to top tips on a choice of
topics.
- Pickup options include in-store, curbside, or Express
storefront.13 Same-day delivery may also be available. Customers
can check apple.com/retail for services available at their local
store.
- With Apple Card™, customers in the US get 3 percent Daily Cash™
back when they buy directly from Apple and have the option to
choose Apple Card Monthly Installments so they can pay over time,
interest-free.14
- Customers in the US can trade in their eligible device for an
Apple Gift Card or instant credit of up to $500 toward their new
purchase.15 If the device is not eligible for credit, Apple will
recycle it for free.
1 Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi
calling are available in select markets and through select
carriers. Speeds are based on theoretical throughput and vary based
on site conditions and carrier. For details on 5G and LTE support,
customers can contact their carrier or visit
apple.com/iphone/cellular.
2 The display on iPhone 12 Pro Max has rounded corners. When
measured as a rectangle, the screen is 6.68 inches diagonally.
Actual viewable area is less.
3 iPhone 12 Pro Max and iPhone 12 mini are splash-, water-, and
dust-resistant, and were tested under controlled laboratory
conditions and have a rating of IP68 under IEC standard 60529
(maximum depth of 6 meters up to 30 minutes). Splash, water, and
dust resistance are not permanent conditions and resistance may
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage is not covered under warranty.
4 Claim is based on iPhone 12 Pro Ceramic Shield front cover
compared with the previous-generation iPhone.
5 4K Dolby Vision playback requires Apple TV® 4K or an
AirPlay®-enabled TV.
6 Apple ProRAW will be available in a future iOS 14 update for
iPhone 12 Pro and iPhone 12 Pro Max.
7 The display on iPhone 12 mini has rounded corners. When
measured as a rectangle, the screen is 5.42 inches diagonally.
Actual viewable area is less.
8 A portion of the proceeds from every (PRODUCT)RED purchase
goes to the Global Fund to fight AIDS. From now until December 31,
2020, those proceeds will go to the Global Fund’s COVID‑19
response.
9 Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon
instant discount. Requires activation with carrier.
10 Verizon Special Trade-in Offer: Monthly price reflects net
monthly payment, after Apple instant trade-in credit at checkout,
and Verizon monthly bill credits applied over 24 months. Customer
must remain in the Verizon Device Payment Program for 24 months to
receive the full benefit of the Verizon bill credits. Bill credits
may take 1–2 bill cycles to appear. If it takes two cycles for bill
credits to appear, you’ll see the credit for the first cycle on
your second bill in addition to that month’s credit. Requires
purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone
12 Pro, or iPhone 12 Pro Max with the Verizon Device Payment
Program at 0% APR for 24 months, subject to carrier credit
qualification, and iPhone availability and limits. Taxes and
shipping not included in monthly price. Sales tax may be assessed
on full value of new iPhone. Requires eligible Unlimited service
plan. Requires trade-in of eligible device in good condition. Must
be at least 18 to trade in. Apple or its trade-in partners reserve
the right to refuse or limit any trade-in transaction for any
reason. In-store trade-in requires presentation of a valid,
government-issued photo ID (local law may require saving this
information). In-store promotion availability subject to local law;
speak to a Specialist to learn more. Additional terms from Apple,
Verizon, and Apple’s trade-in partners may apply.
11 AT&T Special Trade-in Offer: Monthly Price reflects net
monthly payment, after application of AT&T trade-in credit up
to $800 applied over 30 months after trade-in of eligible
smartphone with min. $95 trade-in value. Requires upgrade of an
existing line (or activation of a new line in stores) and purchase
of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro
Max on qualifying 30 month 0% APR installment plan, subject to
carrier credit qualification. If buying on the AT&T Installment
Plan with Next Up, customer is responsible and will not receive any
credits for an additional $5/mo. for the Next Up upgrade feature.
$0 down for well-qualified customers only, or down payment may be
required and depends on a variety of factors. Tax on full retail
price due at sale. Requires activation on eligible unlimited plan
(visit att.com/plans/wireless for details). If you cancel wireless,
credits will stop and you will owe device the remaining device
balance. Activation/Upgrade Fee: $30. Must trade in eligible
smartphone in good condition at a participating AT&T location
within 30 days from activation of new phone. Trade-in device may
not be on existing installment plan. See att.com/tradein for terms
and to check if your device is eligible. Bill credits are applied
as a monthly credit over the 30-month installment plan. Credits
start w/in 3 bills. Will receive catch-up credits once credits
start. Wireless line must be on an installment agreement, active
& in good standing for 30 days to qualify. Installment
agreement starts when device is shipped. To get all credits, device
must remain on agreement for entire term and you must keep eligible
service on device for entire installment term. Limits: One trade-in
per qual. purchase and one credit per line. May not be combinable
w/other offers, discounts, or credits. Purchase, financing, other
limits & restrictions apply.
12 T‑Mobile Special Trade-in Offer: T‑Mobile trade‑in credit in
the form of a rebate with virtual prepaid card when you trade in a
qualifying device. Limited-time offer; subject to change. Requires
activation on any T‑Mobile data plan and submission of a promo code
at promotions.t-mobile.com $150 rebate via virtual prepaid
Mastercard® Card, which you can use online or in-store via accepted
mobile payment apps; no cash access & expires in 6 months from
issuance. Card is issued by Sunrise Banks N.A., Member FDIC,
pursuant to a license from Mastercard International Incorporated.
Mastercard is a registered trademark of Mastercard International
Incorporated. Use of this card constitutes acceptance of the terms
and conditions stated in the Cardholder Agreement. Lines must be
active and in good standing when card is issued. Allow up to 2
weeks after fulfillment of offer requirements. Max 4 per account
offer/discounted devices/account. May not be combined with some
offers or discounts (e.g., Carrier Freedom). Sales tax may be
assessed on full value of new iPhone. Requires trade-in of an
iPhone 8 or newer in good condition. Must be at least 18 to trade
in. Apple or its trade-in partners reserve the right to refuse or
limit any trade-in transaction for any reason. In‑store trade-in
requires presentation of a valid, government-issued photo ID (local
law may require saving this information). In-store promotion
availability subject to local law; speak to a Specialist to learn
more. Additional terms from Apple, T‑Mobile, and Apple’s trade-in
partners may apply. Sprint Special Trade-in Offer: Sprint trade-in
credit in the form of a rebate with virtual prepaid card when you
trade in a qualifying device. Limited-time offer; subject to
change. Requires activation on any Sprint data plan and submission
of a promo code at promotions.t-mobile.com. $150 rebate via virtual
prepaid Mastercard® Card. Prepaid Card/Virtual Account is issued by
MetaBank®, Member FDIC, pursuant to license by Mastercard
International Incorporated. Mastercard is a registered trademark
and the circles design is a trademark of Mastercard International
Incorporated. No cash access or recurring payments. Card can be
used where Debit Mastercard is accepted. Virtual Account can be
used online where Debit Mastercard is accepted. Unused funds will
forfeit after the valid thru date. Terms and conditions apply.
Lines must be active and in good standing when card is issued.
Allow up to 2 weeks after fulfillment of offer requirements. Max 4
per account offer/discounted devices/account. May not be combined
with some offers or discounts. Sales tax may be assessed on full
value of new iPhone. Requires trade-in of an iPhone 8 or newer in
good condition. Must be at least 18 to trade in. Apple or its
trade-in partners reserve the right to refuse or limit any trade-in
transaction for any reason. In‑store trade-in requires presentation
of a valid, government-issued photo ID (local law may require
saving this information). In-store promotion availability subject
to local law; speak to a Specialist to learn more. Additional terms
from Apple, Sprint, and Apple’s trade-in partners may apply.
13 Pickup options vary by store.
14 Apple Card Monthly Installments is available for certain
Apple products and is subject to credit approval and credit limit.
See https://support.apple.com/kb/HT211204 for more information
about eligible products. iPhone activation required on iPhone
purchases made at an Apple Store with one of these national
carriers: AT&T, T-Mobile/Sprint, or Verizon. Variable APRs for
Apple Card other than Apple Card Monthly Installments range from
10.99% to 21.99% based on creditworthiness. Rates as of April 1,
2020. Taxes and shipping are not included in Apple Card Monthly
Installments and are subject to your standard purchase APR. See the
Apple Card Customer Agreement for more information. To access and
use all the features of Apple Card, you must add Apple Card to
Wallet on an iPhone or iPad with iOS or iPadOS 13.2 or later.
Update to the latest version of iOS or iPadOS by going to Settings
> General > Software Update. Tap Download and Install.
Available for qualifying applicants in the United States. Apple
Card is issued by Goldman Sachs Bank USA, Salt Lake City
Branch.
15 Trade-in values vary and can be based on the condition, year,
and configuration of the trade-in device, and may also vary between
online and in-store trade-in. Trade-in value may be applied toward
new purchase, and new purchase may be required to receive
additional trade-in values. Sales tax may be assessed on full value
of new purchase. Customers must be at least 18 years old. Apple or
its trade-in partners reserve the right to refuse or limit any
trade-in transaction for any reason. In-store trade-in requires
presentation of a valid, government-issued photo ID (local law may
require saving this information). Additional terms from Apple or
Apple’s trade-in partners may apply.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, iPhone, Apple
Store, MagSafe, HomePod mini, HomePod, Siri, Super Retina, Apple
ProRAW, Apple Music, iPod touch, iPad Pro, iPad, iPad Air, iPad
mini, iPadOS, Apple Card, Daily Cash, Apple TV, AirPlay, and the
Apple logo are trademarks of Apple. Other company and product names
may be trademarks of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201105005660/en/
Apple Renee Felton, (669) 276-2182 rfelton@apple.com Nadine
Haija, (408) 862-6490 nhaija@apple.com
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