Amaten Poised to Become Global Leader in Digital Gift Cards
|Amaten Poised to Become Global Leader in Digital Gift
Cards Following A Striking $100 Million in Sales
Leading Japan with 60% market share, Amaten to become the next
Amazon in the gift card industry, estimated to reach $2.7 Trillion
in value by 2027
|TOKYO, 2020年8月11日 - (Media OutReach) - Japan's largest digital
gift card marketplace "Amaten" has announced plans to globalize its
brand across the world, after record sale that reached $100 million
USD. The company has reinvented the digital gift card solutions to
create "win-win" situation for both consumers and shops, shooting
to a resounding growth in recent years. Today, Amaten has set up
its first overseas operations in Dubai, UAE.
Since 2019, the gift card market generated profits worth $617
billion, this number is projected to reach a revised size of $2.7
Trillion by 2027 as demand for going cashless is accelerating
during the Covid-19 era. It is a market that is rarely talked about
yet, its current technology is completely obsolete into today's
Retailers increasingly refer to adoption of digital gift cards, yet
they struggle with technical errors that make their cards easily
compromised to be used multiple times, causing financial losses, in
addition to more common issues, where gift cards have limited
purchasing options and tight expiry dates.
This is where Amaten comes to the rescue, the massive success the
fintech company has brought in Japan comes from the revolutionary
makeovers that it created in digital gift card industry.
At first glance, Amaten is engineering their digital gift cards
with blockchain integration. It is taking the gift card and putting
on a smart contract making it truly digital thus, illuminating all
the structural short coming of the current technology. This
provides a great advantage for merchants and consumers from
security standpoint, as they'll be able to trace gift cards
ensuring that it's not compromised, as Blockchain will ensure
highest level of data encryption.
This advanced integration makes Amaten the most secure gift card
issuer on the internet, thus tackling the "Gift Card Error" issue
that is commonly seen among other suppliers. A long-awaited
paradigm shift in this fintech industry.
Apart from accepting gift card purchases using cash, Amaten was
among the first marketplaces worldwide to accept Bitcoin.
Conversely, users can redeem unwanted gift cards to cash, hence
tackling the issue of unused cards that counts $1 Billion in losses
globally every year.
The Amaten platform currently list the top 25 global merchants gift
cards, the likes of Amazon, Apple, Rakuten and Google within the
Soon, Amaten will allow any merchant to issue gift cards, thus
encouraging buyers to purchase them for potential shopping in the
foreseeable future, thus keeping businesses under financial support
during slow economic activity.
The inspiration for Amaten's innovation comes from one of Japan's
IT industry leaders, Mr. Tom Kanazawa, who played a major role to
backing and funding IT ventures in Japan since 1998, he is
currently the Chairman of Amaten.
Commenting on the opportunities that Amaten has for investors, Mr.
Tom Kanazawa said "Amaten has the potential of becoming a
monopolistic enterprise and change the gift card for good, because
we are solving the last mile problem between cash and the legacy
gift card. Until recently, it was deemed impossible for the
industry to reinvent itself, but as for Amaten, using our
blockchain solution built on Aelf, we tackled those structural
issues and will ensure a seamless experience for our users and
merchants, finally building a true fintech digital product and
expanding the industry and its market' size even further. This is a
true use case for blockchain technology that can be applied right
Mr. Kanazawa added, "We also have seen quite some interest for
white label solutions that can be provided to hotel chains for
example or enterprise incentive programs to create a truly digital
and seamless ecosystem.
We invite everyone interested in AMA to join our telegram channel,
or to visit our website amaten.io, me and the team will be happy to
cater to your questions and we'll be here to help!".
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