SAN DIEGO, July 28, 2020 /PRNewswire/ -- Today, Sony
Electronics Inc. announced a new generation of media — the world's
firstii CFexpress Type A memory cards, in both 80GB and
160GB, (CEA-G80T and CEA-G160T) as the most recent addition to
Sony's TOUGH specification cards. Delivering high transfer speed,
durability and reliability, Sony's new CFexpress Type A cards offer
professional and stress-free performance for photographers and
content creators.
High-speed Performance
Both the CEA-G80T (80GB) and
CEA-G160T (160GB) use the latest flash memory control technology to
achieve write speeds as high as 700MB/si and read speeds
as high as 800MB/si, greatly reducing buffer clearing
times for efficient, stress-free shooting. The CFexpress Type A
cards are ideally suited for high-speed continuous shooting of more
than 1,000 uncompressed RAW still images, as well as 4K 120p movie recording at high bit rates with
the Slow & Quick Motion functioniii when paired with
new Alpha 7S III, which features two CFexpress Type A compatible
media slots, that also support UHS-I and UHS-II SDXC/SDHC cards,
for simultaneous media capture or extended continuous recording of
even the highest bit rate data. Compliance with the VPG400 video
performance guarantee profile specification ensures stable video
recording at 400 MB/s—creating a smooth workflow for professional
creators.
Effective Heat Dissipation Design
The new CFexpress Type A memory cards are equipped with a heat sink
to transfer heat generated by the card to the exterior when
transmitting large amounts of data at high speed, using Sony's
original alloy with excellent thermal conductivity. This enables
users to record for long periods of timeiv even when
recording 4K 120p video
internally.
Tough Durability
Keeping up with Sony's
TOUGH specifications, the new CFexpress Type A memory cards feature
bending and impact resistance to protect precious data, even when
frequently changing cards in the harshest environments. They
are up to five times more resistant to drop impact and up to ten
times more resistant to bending, compared to CFexpress Type A
requirement standards, for outstanding durability. In addition,
thanks to a specialized internal structure, they achieve an IPX7
water ingress protection rating and an IP5X dust ingress protection
rating (IP57) for enhanced durability.
Reliability
Accidents happen. Sony's Memory Card File
Rescuev data recovery software allows users to recover
accidently deleted RAW images and 4K
video from memory cards. In addition, Sony's Media Scan
Utilityvi media diagnostic software will be updated to
support CFexpress Type A cards allowing users to diagnose and
receive a warning before the number of read/write cycles approaches
the card's limit.
CFexpress Type A/SD Card Reader
Optimized for the new
CFexpress Type A memory cards, the CFexpress Type A/SD card reader
(MRW-G2) provides SuperSpeed USB 10Gbps (USB 3.2 Gen 2) transfer
speed, via its USB Type-C® connector, allowing creators to
establish an efficient workflow when dealing with high-resolution
images files, 4K video and other
types of high-volume data. When combined with a CFexpress Type A
card, it allows users to transfer data approximately 2.8 times
faster than with conventional mediavii. The MRW-G2 card
reader can be used with CFexpress Type A and SDXC/SDHC (UHS-I and
UHS-II) memory cards.
Pricing and Availability
CFexpress Type A memory cards and card reader will be available
in September 2020. See below for
suggested retail pricing:
- (US) – CEA-G80T/CEA-G160T: $199.99
USD / $399.99 USD
- (CA) – CEA-G80T/CEA-G160T: $259.99 CAD / $519.99 CAD
- (US) – MRW-G2: $119.99 USD
- (CA) – MRW-G2: $159.99 CAD
About Sony Electronics Inc.
Sony Electronics is a
subsidiary of Sony Corporation of America and an affiliate of Sony
Corporation (Japan), one of the
most comprehensive entertainment companies in the world, with a
portfolio that encompasses electronics, music, motion pictures,
mobile, gaming, robotics and financial services. Headquartered in
San Diego, California, Sony
Electronics is a leader in electronics for the consumer and
professional markets. Operations include research and development,
engineering, sales, marketing, distribution and customer service.
Sony Electronics creates products that innovate and inspire
generations, such as the award-winning Alpha Interchangeable Lens
Cameras and revolutionary high-resolution audio products. Sony is
also a leading manufacturer of end-to-end solutions from
4K professional broadcast and A/V
equipment to industry leading 4K and
8K Ultra HD TVs. Visit
http://www.sony.com/news for more information.
Notes:
i Actual performance may vary and is dependent
on environment and usage.
ii As of July
2020, Sony Survey
iii 10-bit depth and 4:2:2 color sampling, All
Intra recording, when shooting in slow motion.
iv Depends on camera performance
v Does not support data recovery for Content
Protected and Game Data files. Not all data may be recoverable.
vi MRW-G2 CFexpress Type A/SD card reader is
required for CFexpress Type A card diagnosis. Diagnosis is not
possible with readers from other manufacturers or a direct camera
connection.
vii Sony test conditions. Compared to Sony's
SDXC UHS-II memory card.
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SOURCE Sony Electronics Inc.