NIU Strengthens Market Positioning with New E-bicycles in China and Retail Store Expansion in International Markets
2020年6月2日 - 12:21AM
NIU Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the
world’s leading provider of smart urban mobility solutions,
announced that the Company launched a new product G0 via e-commerce
platform on May 25 2020, a new entry-level e-bicycle model under
Gova series in China market. The Company also updated the latest
status of its international retail store expansion.
New Product Launch
The G0 is NIU’s entry level product designed to
comply with the New National Standard of Electric Bicycle in China.
G0 is a new addition to our Gova series which was launched in
September 2019 as a new product series. The Gova series is targeted
at the mid-end e-scooter market, representing good value for money
and high quality. The design language is differentiated in
comparison to our main e-scooter lines. The G0 is powered by
lithium-ion battery and a 400-watt motor, with smart functions as
an add-on option. It comes with two riding modes - sports and tour.
Many functional accessories are specifically developed for G0 to
extend the scope of utilities, including the baby seat and front
basket. For more details, please visit the product website at
https://www.niu.com/product/gova/g0.
The Company is also planning to launch another new
model, G2, under the Gova series in June 2020. The G2 will be
categorized as electric bicycle in China and positioned as a
premium model within the Gova series. More information will be
available at our website after the product is launched.
Retail Store Expansion Update for
International Markets
As retail stores in the international markets
reopen and urban travel demands recover from the COVID-19 pandemic,
five new franchised flagship stores were opened in May 2020 in the
following cities: Seoul and Daegu (South Korea), Antwerp (Belgium),
Rome (Italy) and Lisbon (Portugal).
NIU originally planned to work with local
distributors to open new franchised stores in United States,
Indonesia, Philippines and other international markets, but has
postponed some of these retail store expansion plans to the second
half of 2020 due to the COVID-19 pandemic.
About NIU
As the world’s leading provider of smart urban
mobility solutions, NIU designs, manufactures and sells
high-performance electric bicycles and motorcycles. NIU has a
product portfolio consisting of seven series, four e-scooter
series, including NQi, MQi and UQi with smart functions and Gova,
two urban commuter electric motorcycles series RQi and TQi, and a
performance bicycle series, NIU Aero. Different series of products
address the needs of different segments of modern urban residents
and resolve the demands of different scenarios of urban travel,
while being united through a common design language that emphasizes
style, freedom and technology. NIU has adopted an omnichannel
retail model, integrating the offline and online channels, to offer
the products and services. For more information, please visit
www.niu.com.
Safe Harbor Statement
This press release contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “aims,”
“future,” “intends,” “plans,” “believes,” “estimates,” “likely to”
and similar statements. Among other things, the business outlook
and quotations from management in this announcement, as well as
NIU’s strategic and operational plans, contain forward-looking
statements. NIU may also make written or oral forward-looking
statements in its periodic reports to the U.S. Securities and
Exchange Commission, in its annual report to shareholders, in press
releases and other written materials and in oral statements made by
its officers, directors or employees to third parties. Statements
that are not historical facts, including statements about NIU’s
beliefs, plans and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: NIU’s
strategies; NIU’s future business development, financial condition
and results of operations; NIU’s ability to maintain and enhance
its “NIU” brand; its ability to innovate and successfully launch
new products and services; its ability to maintain and expand its
offline distribution network; its ability to satisfy the mandated
safety standards relating to e-scooters; its ability to secure
supply of components and raw materials used in e-scooters; its
ability to manufacture, launch and sell smart e-scooters meeting
customer expectations; its ability to grow collaboration with
operation partners; its ability to control costs associated with
its operations; general economic and business conditions in China
and globally; and assumptions underlying or related to any of the
foregoing. Further information regarding these and other risks is
included in NIU’s filings with the Securities and Exchange
Commission. All information provided in this press release is as of
the date of this press release, and NIU does not undertake any
obligation to update any forward-looking statement, except as
required under applicable law.
For investor and media inquiries, please
contact:
Niu TechnologiesJason YangInvestor Relations
ManagerE-mail: ir@niu.com
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