PLANO, Texas, April 23, 2020 /PRNewswire/
-- As the COVID-19 pandemic continues to impact the
lives of millions of Americans from rural towns to cities, Toyota
Motor North America (TMNA) has created a Community Service
Announcement (CSA) to bring awareness and credible information to
the African American and Hispanic communities around the country
which are among the hardest hit by the virus.
Titled #UsAgainstCOVID, the CSA, featuring a number of
high-profile African American and Hispanic celebrities including
Anthony Anderson, Cedric The
Entertainer and Lupita Infante, aims to help these affected
communities understand the risks, share steps on how to avoid
contracting the virus and direct them to the Centers for Disease
Control and Prevention's (CDC) web site for more information.
"With the aim of giving back to the American communities in
which we operate, we partnered with high-profile celebrities to
bring an important prevention message to communities of color that
have been disproportionately impacted by this deadly virus," said
Chris Reynolds, chief administrative
officer, Manufacturing and Corporate Resources for TMNA. "We moved
quickly to make this CSA and are hopeful it will make a meaningful
impact in the communities hardest hit by the COVID pandemic.
We're all in this together and we must work together to regain the
health of our country, no matter where we live."
The CSA debuted on BET's social channels during their Saving
Our Selves (S.O.S.): A BET COVID-19 Relief Fund Effort
broadcast last evening and will continue to run on Facebook,
Instagram, YouTube and other digital channels through May 6.
This CSA includes videos in 60-second and 30-second formats in both
English and Spanish.
According to CDC data, African Americans were hospitalized at
higher rates than whites for COVID-19. Several states also released
their own data showing that African Americans are dying at
disproportional rates from COVID-19. And in some major cities, more
Hispanics per capita are succumbing to the illness than any other
ethnic group.
[source:
https://www.aarp.org/health/conditions-treatments/info-2020/minority-communities-covid-19.html]
CDC guidelines on how to protect yourself as well as others are
available on the CDC's site at: https://www.cdc.gov/coronavirus
For more on how Toyota is responding to the pandemic and for a
complete list of actions and donations click on the following
link:
https://pressroom.toyota.com/toyota-we-are-here-for-you-toyotas-response-to-the-covid-19-crisis/
About Toyota
Toyota (NYSE:TM) has been a part of
the cultural fabric in the U.S. and North
America for more than 60 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands. During that time, Toyota has created a
tremendous value chain as our teams have contributed to world-class
design, engineering, and assembly of more than 40 million cars and
trucks in North America, where we
have 14 manufacturing plants, 15 including our joint venture in
Alabama (10 in the U.S.), and
directly employ more than 47,000 people (over 36,000 in the
U.S.). Our 1,800 North American dealerships (nearly 1,500 in
the U.S.) sold 2.7 million cars and trucks (2.4 million in the
U.S.) in 2019.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
Media contacts:
Leigh Ann Sessions, 424.488.4200
Victor Vanov, 859.801.2592
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SOURCE Toyota Motor North America