Clean as You Go Like a Pro With New Dawn PowerwashTM Dish Spray
2020年1月17日 - 11:33PM
ビジネスワイヤ(英語)
Award-Winning Chef Curtis Stone Partners with
Dawn to Launch Category’s First Spray-Foam Dish Soap
Dawn has reinvented dish soap to make it easier than ever for
people to get out of the kitchen and on with their lives with the
release of new Dawn Powerwash™ Dish Spray.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200117005305/en/
Dawn Powerwash Dish Spray in Action -
Just spray, wipe, rinse (Graphic: Business Wire)
Since the 1970’s, liquid Dawn dish soap has helped millions of
Americans tackle kitchen clean-up after a messy meal. The brand
regularly researches consumer habits, and according to that
research the way people do dishes has slowly been changing since
the brand launched more than 50 years ago. Today, more than half of
Americans say they clean the dishes as they prepare food, instead
of waiting for one big post-meal clean-up.
“Cleaning as you go is something we do all around our homes
today to try and stay ahead of the mess,” says Kristine Decker,
Brand Director for North America Dish Care at Procter & Gamble.
“We saw this increasing trend as an exciting opportunity to invent
a product designed to make cleaning dishes as you go faster and
easier, so people can spend less time at the sink, and more time
doing what’s important to them.”
Dawn’s innovation team spent more than five years designing a
new spray-foam formula that works on contact to remove food from
dishes. While traditional dish soap needs to be combined with water
to form suds, with Dawn Powerwash no water is required until the
final rinse. The sprayer features a first-of-its-kind nozzle with a
spray chamber that mixes the product with air to create suds that
spread evenly over surfaces, loosening burnt-on, baked-on messes.
The new, unique formula eliminates the need to soak dishes
overnight, and studies show that it delivers five times faster
grease cleaning than non-ultra Dawn. The design transforms the
dishwashing experience, with three simple steps: spray, wipe,
rinse.
Dawn Powerwash™ Dish Spray is designed as a refill model, with a
reusable sprayer that disconnects from an empty bottle and can be
easily attached to a 16 oz. refill. This design allows consumers to
make a one-time purchase of a ‘Starter Kit’ with a sprayer and
bottle, and then buy a refill in one of three scents: Fresh, Apple
and Citrus.
Dawn Powerwash & Celebrity Chef Curtis Stone
With Dawn Powerwash™ Dish Spray, cleaning as you go is easier
than ever. To prove it, the brand is partnering with award-winning
chef Curtis Stone of Bravo’s Top Chef Masters and TLC’s Take Home
Chef, and currently, Field Trip with Curtis Stone on PBS, to clean
as he cooks with Dawn Powerwash™ Dish Spray.
“One of the first things that I learned at culinary school is
the ‘clean as you go’ rule, which prevents messes from building up
and removes clutter in the kitchen,” says Stone. “But sometimes
burnt-on messes can be tough to clean without a proper soak. With
Dawn Powerwash™ Dish Spray, there’s finally a product that will
help professional chefs and at-home chefs alike keep their sink
empty and kitchen clean so once the prep is done, so are the
dishes.”
Together, Dawn and Curtis Stone are introducing a three-part
recipe series, with each recipe designed to easily clean as you go,
letting you sit down and enjoy the meal without kitchen clean-up
hanging over your head. The recipe series focuses on some of the
year’s most popular cooking occasions—and each recipe is
specifically designed to make a mess, so you can see Dawn
Powerwash™ Dish Spray in action!
- In the midst of football season, Chef Stone will share how to
make his favorite Ribeye Steak Sandwich with Caramelized Onions and
how to clean as you go, so you don’t miss a single play.
- On Valentine’s Day, Chef Stone will help you make your loved
one a romantic Parisian breakfast featuring his beloved Croque
Madame recipe.
- Cold temperatures and snowy afternoons call for cozy meals
inside. Curtis Stone’s Orecchiette with Roasted Vegetables, Lemon,
and Brown Butter will help you heat up the kitchen this
winter.
The recipes will be available at www.dawn-dish.com beginning in
late January.
About Dawn
Dawn, America’s #1 dish liquid*, has been helping people clean
since 1972. While most people know Dawn as the dish soap that best
cuts grease in the sink, it’s also the ultimate secret weapon for
cleaning greasy messes throughout the home. For more information
about the Dawn family of products, including Dawn Powerwash™ Dish
Spray visit www.dawn-dish.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
*Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $
and Unit Sales Latest 52 w/e 1/4/20.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200117005305/en/
M Booth Rachel Koggan, 212-539-3248 RachelK@mbooth.com
or
Procter & Gamble Elizabeth Kinney, 765-748-8471
kinney.eq@pg.com
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