(Adds response from Eni.)

 

By Giulia Petroni

 

ENI SpA (ENI.MI) said Wednesday that it will appeal the Italian competition authority's decision to fine the company 5 million euros ($5.6 million) for an advertisement campaign about its Diesel+ fuel.

"Eni has learned with great surprise the Italian competition authority's decision," the oil-and-gas major said. "The company reserves the right to assess the grounds for its appeal to the Regional Administrative Court of Lazio."

According to the competition authority, in its campaign Eni misled consumers, claiming "green diesel" significantly contributes to reducing greenhouse emissions and encouraging to adopt it in order to "protect the environment."

"The deceptiveness of the messages stemmed primarily from the confusion between the product advertised by EniDiesel+ and its HVO (Hydrotreated Vegetable Oil) biodiesel component, called by Eni 'Green Diesel', attributing to the product as a whole environmental claims that were unfounded," the authority said.

Eni has halted the advertisement campaign and said it will not use the word "green" in relation to automotive fuels, according to the competition authority.

 

Write to Giulia Petroni at giulia.petroni@wsj.com

 

(END) Dow Jones Newswires

January 15, 2020 08:46 ET (13:46 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.
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