The Securities and Exchange Commission (SEC) has named Eran Eyal, founder of the Shopin blockchain project, as the central figure in a multi-million dollar unregistered securities fraud case.  Shopin, which was designed to create universal shopper profiles and track customer purchases through blockchain, raised more than $42 million during its ICO, with contributions from hundreds of US investors.  The SEC has accused Eyal of misappropriating investor funds, including dipping into Shopin’s assets for personal use. Eyal allegedly used investor funds to splash out on shopping, entertainment, rent, and even a personal dating service.  The SEC claims that Eyal siphoned off at least $500,000 for the lavish personal expenses.  Despite a hugely successful ICO funding round, the SEC claims that Shopin

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