Hong Kong International Wine & Spirits Fair Closes
2019年11月10日 - 2:00PM
JCN Newswire
The 12th HKTDC Hong Kong International Wine & Spirits Fair,
organised by the Hong Kong Trade Development Council (HKTDC), ended
on Saturday (9 November) after a successful three-day run (7 to 9
November). The fair was staged at the Hong Kong Convention and
Exhibition Centre and featured 1,075 exhibitors from 30 countries
and regions, showcasing remarkable wines from around the world.
Over 15,000 buyers from 70 countries and regions visited the fair.
Buyer attendance from Czech Republic, Germany, Spain, Cambodia,
Korea and Vietnam recorded satisfactory growth. Numerous renowned
importers, retailers and e-tailers, including France's Auchan,
Russia's Wine Shopper (Winestore LLC), Spain's Caldos Extremenos
S.L., Uruguay's Los Dominguez, Japan's Daimaru Department Store and
Japan Craft Sake Company Co Ltd, Korea's Shinsegae Liquor &
Beverage, Singapore's Underground Wines Pte Ltd, Mainland China's
Netease Yanxuan and Long Vision Global International Inc., also
sourced actively onsite. In addition, the fair was open to members
of the public aged 18 or above on Saturday (9 November), attracting
over 21,000 wine lovers to taste and purchase wines and attend a
series of events such as master classes, wine tastings and cocktail
demonstrations.
A wide diversity of global wineries expand market via Hong Kong
Benjamin Chau, HKTDC Deputy Executive Director, said: "At this
year's Wine & Spirits Fair, the exhibitors showcased a
fantastic assortment of wines from different regions of the world.
We also welcomed new exhibitors from Latvia, Lithuania, Ukraine and
Vietnam to enrich the selection for buyers. In addition to wines
and spirits, craft beers have surged in popularity in Hong Kong,
and many local brews have attracted their share of fans. Exhibitors
from Ukraine, Italy and Japan also brought their specialty beers to
the Beer Zone to present to buyers. Other remarkable wines and
spirits featured at the fair included the Sav Sparkling wine from
Sweden, a refreshing baijiu catering to the taste of young
consumers in Mainland China, as well as Japanese gins that have
been gaining popularity. The diversity of products offered buyers
ample choice for different needs and tastes."
Chau added that, as a duty-free port, Hong Kong is regarded by
global wine merchants as the most cost-effective distribution hub.
Coupled with the keen demand for different wines from Asian and
Mainland Chinese consumers, the global wine industry sees the Wine
& Spirits Fair as an important promotion and trading platform.
Exhibitors of all types of wines and spirits make good use of Hong
Kong as a gateway to expand their business to Mainland China and
other Asian markets.
Germany views Hong Kong as a gateway to Asia
Manuela Liebchen, Marketing Manager of Germany's Deutsches
Weininstitut, said: "Hong Kong has become a premier wine hub in
Asia over the years, serving as the foothold for German wineries to
penetrate the Mainland China market. Since the Hong Kong fair's
inauguration, we have been exhibiting here for 12 years. The HKTDC
has made utmost effort continuously to attract so many buyers from
Mainland China, Taiwan, Macao and various countries in Southeast
Asia. German wine producers can meet with different buyers to
explore opportunities. This fair is well-organised and draws a lot
of quality buyers. Through the event this year, we are able to
secure a large number of buyers from Mainland China, Brazil,
Australia and other countries. The results are very
encouraging."
Keen demand from Mainland Chinese buyers
Aura International from Mainland China successfully sourced new
suppliers at the fair. Leo Ai Yi Fei, President of the company,
said that the Wine & Spirits Fair is an excellent exhibition
with a lot of good quality wines and spirits. He is now placing an
initial order involving about 1,200 bottles of a scotch whisky with
an UK exhibitor. Talks are underway with a Japanese whisky supplier
with a potential order worth about RMB600,000.
Star-studded courses, forums and wine-tasting events; the Asia Wine
Academy returned
During the fair, the HKTDC organised around 60 exciting activities,
including a diverse array of seminars on wines, whiskies, Japanese
wines, cocktails, craft beers and spirits, along with wine-tasting
and wine-pairing events, offering visitors an all-round platform
for trading and exchange.
In addition, the HKTDC again co-organised the Asia Wine Academy
with The Hong Kong Polytechnic University's School of Hotel and
Tourism Management (SHTM). Lu Yang, the world's first Chinese
Master Sommelier, and Jeannie Cho Lee, Master of Wine, hosted a
session titled "Looking into Variations of Cabernet" that was
enthusiastically received. On the first day of the Wine Industry
Conference, Debra Meiburg, Master of Wine, moderated a session
titled "Game Changer: Marketing Wine in Millennial Bottles" that
examined ways to promote wines to the younger generation.
Fair website: http://hkwinefair.hktdc.com
Hong Kong Wine Journey: www.hktdc.com/hkwinejourney/
Asia Wine Academy:
https://hkwinefair.hktdc.com/dm/2019/asia_wine/index_en.html
Cathay Pacific Hong Kong International Wine and Spirit Competition:
http://www.hkiwsc.com/
HKTDC's autumn trade fairs supporting services:
https://home.hktdc.com/en/s/autumn-fairs-open
Product highlights and photo download: Click here
https://bit.ly/2CsVJ1J
Please download more photos from here https://bit.ly/2CqKyXk
For more comments from the exhibitors and buyers, please visit:
https://bit.ly/32qqKhm
Source: HKTDC
Copyright 2019 JCN Newswire . All rights reserved.
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