--NIU e-Scooter Models U+ and US Available
Today--
NIU Technologies (“NIU”, or “the company”) (NASDAQ: NIU), the
world’s leading provider of smart urban mobility solutions, today
announced that the company launched two all-new e-scooter models,
the U+ and US, together with a new lifestyle brand category, NIU
AERO. NIU AERO features high-performance sports bicycles with
the spirit of “BEYOND SPEED.”
“Our customers value a scooter-riding experience that is
convenient, joyful and safe,” commented NIU Technologies’ CEO Dr.
Yan Li. Li emphasized that NIU is delivering on this
commitment, having sold over 640,000 e-scooters worldwide since
inception. Those scooters have logged over 24 billion
cumulative kilometers of riding pleasure in over 170 cities in
China and 27 countries overseas.
U Series Products Tailored to Unique Needs of China
Market
The new U models, U+ and US, feature an upgraded smart battery,
which is the fourth generation of the Company’s NIU EnergyTM
technology. Featuring more power in a smaller, lighter form
factor, this battery helps make the new U models completely
compliant with the recently implemented National Standards for
Electric Bicycles. Effective nationwide on April 15, 2019,
those regulations limit the weight at which a vehicle can qualify
as an unlicensed “scooter” rather than a motorcycle. NIU
believes the regulations will redefine the two-wheeler industry in
China, causing the rapid phase-out of traditional lead acid-powered
scooters. NIU’s modern lithium-ion battery technology enables
it to easily offer compliant scooters that do not compromise on
performance, safety, and style.
NIU EnergyTM technology is equipped with a self-developed C35
chip module containing dual CPU, GPS/BDS/GLONASS and
GPRS/LTE. This advanced technology achieves the power and
weight objectives through an optimized state-of-charge algorithm, a
dynamic self-learning battery management system and configurable
field-oriented control. These technologies enable an improved
powertrain, greater riding distance, and longer battery life.
In addition, the U+ and US are installed with the latest V35 ECU
that enables functions such as electric fence and APP-based remote
control, which enhances performance, sustainability and safety.
The new U models follow the design philosophy of the U family,
which has won seven major international design awards, including
the German Red Dot and IF, the United States iDEA, the Japanese
G-Mark, the Chinese Red Star.
New Sports Bike Category “NIU AERO” with the spirit of
“BEYOND SPEED”
The company today also launched its new lifestyle category NIU
AERO, featuring high-performance sports bicycles with the spirit of
“BEYOND SPEED.” NIU AERO includes professional mountain bikes
and road bikes, offering a rich set of options for bicycle
enthusiasts. Cycling is consistently gaining popularity
because it represents a healthy and positive attitude, especially
in metropolitan areas. NIU AERO bicycles incorporate the same
design concepts that make the Company’s scooters wildly popular:
lightweight yet strong, integration of aerodynamics and ergonomics,
and smart connectivity. NIU AERO intends to make the cycling
experience more delightful than ever.
NIU Expands its Global Presence
NIU believes that micro-mobility is the wave of the future, as
giant population centers around the world grapple with the issue of
transporting growing populations quickly, safely, and pleasantly in
a sustainable, environmentally-friendly manner. NIU’s smart
urban mobility solutions solve these issues by making urban life
simpler, affordable and joyful, with faster transit, less
congestion and zero emissions. NIU believes the market for
its products spans the globe.
Based on this confident outlook, NIU today announced its entry
in the Korean and U.S. markets. On March 28 at the Seoul
Motor Show, NIU announced the initial models that are now available
in Korea. Initial interest was high, and the Company
anticipates strong demand as it builds out distribution in the
country.
In the U.S., NIU recently received Federal government approval
to sell e-scooters nationwide. NIU has already received its
first order for 1000 units, which will ship in late April.
Live Streaming
This exciting new product launch will be live streamed on the
NIU website and other video stream platforms today, April 12, at
6:30 a.m. Eastern Time (6:30 p.m. Beijing/Hong Kong time).
Participants may join the live streaming via below web
addresses:
NIU |
https://www.niu.com/live/2019 |
IFENG |
https://zhibo.ifeng.com/video.html?liveid=126112 |
YOUKU |
https://vku.youku.com/live/ilproom?id=8016305 |
TMALL |
h5.m.taobao.com/taolive/video.html?userId=2603093715&id=222666999769 |
JD |
https://h5.m.jd.com/dev/3pbY8ZuCx4ML99uttZKLHC2QcAMn/live.html?id=352844 |
About NIU
As the world’s leading provider of smart urban mobility
solutions, NIU designs, manufactures and sells high-performance
smart e-scooters. NIU has a streamlined product portfolio
consisting of three series, N, M and U that address the needs of
different segments of the modern urban resident, while being united
through a common design language that emphasizes style, freedom and
technology. NIU has adopted an omnichannel retail model,
integrating the offline and online channels, to sell its products
and provide services. For more information, please visit
www.niu.com.
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
“will,” “expects,” “anticipates,” “aims,” “future,” “intends,”
“plans,” “believes,” “estimates,” “likely to” and similar
statements. Among other things, the business outlook and quotations
from management in this announcement, as well as NIU’s strategic
and operational plans, contain forward-looking statements. NIU may
also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission, in
its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are not
historical facts, including statements about NIU’s beliefs, plans
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: NIU’s strategies; NIU’s future business
development, financial condition and results of operations; NIU’s
ability to maintain and enhance its “NIU” brand; its ability to
innovate and successfully launch new products and services; its
ability to maintain and expand its offline distribution network;
its ability to satisfy the mandated safety standards relating to
e-scooters; its ability to secure supply of components and raw
materials used in e-scooters; its ability to manufacture, launch
and sell smart e-scooters meeting customer expectations; its
ability to grow collaboration with operation partners; its ability
to control costs associated with its operations; general economic
and business conditions in China and globally; and assumptions
underlying or related to any of the foregoing. Further information
regarding these and other risks is included in NIU’s filings with
the Securities and Exchange Commission. All information provided in
this press release is as of the date of this press release, and NIU
does not undertake any obligation to update any forward-looking
statement, except as required under applicable law.
Investor Relations Contacts:
NIUInvestor Relations ManagerJason YangE-mail:
ir@niu.com
The Blueshirt Group Gary Dvorchak, CFA E-mail:
gary@blueshirtgroup.comSusie WangE-mail:
susie@blueshirtgroup.com
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