MOVIO Data Says Audience for 2019 OSCAR® “Best Picture” Nominated Films Was Youngest & Most Racially Diverse in Recent Y...
2019年2月20日 - 12:41PM
ビジネスワイヤ(英語)
Movio, a Vista Group company, the global leader in cinema
marketing data analytics with a global database of over 100 million
moviegoers, 750 million behavioral and transactional records, and
more than 5,000 movie titles, today released its research analysis
of the 2019 Academy Award® “Best Picture” nominated film audiences
entitled An Evolution of the Oscar® Audience.
In light of efforts by The Academy of Motion Picture Arts and
Sciences to increase diversity among its members and the films it
honors, Movio was interested in how that increased diversity was
reflected in the audiences for the Best Picture nominees. In order
to analyze this, Movio aggregated together the audiences for all
films nominated for “Best Picture” Oscars® for the past several
years to see how the audience demographics for nominated titles
have changed over time. The data results indicate that the audience
attending films nominated for Best Picture in 2019 represent the
youngest and most racially diverse Best Picture audience over the
past several years.
2019 Best Picture nominated films are: Black Panther,
BlacKkKlansman, Bohemian Rhapsody, The Favourite, Green Book, Roma,
A Star is Born, and Vice. Highlights include:
- The audience attending films nominated
for Best Picture 2019 represents the youngest and most racially
diverse Best Picture audience over the past several years.
- Caucasian moviegoers have gone from 72%
of the audience for the 2016 nominees to 64% for the 2019
nominees.
- African American attendance has risen
by 75% to 14% of total audience in 2019, from 8% in 2016
- In 2016, 49% of the audience that
attended the nominated films was 50 or older. Over the past three
years that percentage has declined to 35% for the 2019
nominees.
- Prior to 2019, child tickets accounted
for between 1-2% of tickets sold among all tickets for Oscar®
nominated titles. This year child tickets are roughly 5% of tickets
sold.
To see the entire report, visit Movio HERE.
About Movio
Movio is the global leader in marketing data analytics and
campaign management solutions, revolutionizing the way the film
industry interacts with moviegoers. With a global database of over
100 million moviegoers, 750 million behavioral and transactional
records, and more than 5,000 movie titles, Movio supports the
world’s most comprehensive source of moviegoer data. The company’s
investment in data science and machine learning has produced
market-leading technologies that redefine the possibilities of
movie marketing. Movio empowers marketers to connect moviegoers
with their ideal movie via online and offline channels, and link
campaign data with actual ticket purchases to close the loop and
measure campaign effectiveness. Movio is a company of Vista Group
International Ltd (NZX & ASX: VGL).
movio.coTwitter: @MovioHQLinkedIn:
www.linkedin.com/company/movio
About Vista Group International:
Vista Group International (Vista Group) is a public company,
listed on both the New Zealand and Australian stock exchanges (NZX
& ASX: VGL). The Group provides software and additional
technology solutions across the global film industry. Cinema
management software is provided by Vista Cinema, the core business
of the Group. Movio (authority in moviegoer data analytics), Veezi
(cloud-based SaaS software for the Independent Cinema Market),
movieXchange (connecting the movie industry to simplify the
promotion and sale of movie tickets), Maccs (film distribution
software), Numero (box office reporting software for film
distributors and cinemas), Cinema Intelligence (business
intelligence solutions), Powster (creative studio and marketing
platform for movie studios) and Flicks (moviegoer ‘go to’ portal
for movie information) provide an innovative range of complementary
products across additional film industry sectors, from production
and distribution, to cinema exhibition through to the moviegoer
experience. Vista Group has offices located in New Zealand
(Auckland HQ), Sydney, Los Angeles, London, Shanghai, Beijing,
Mexico City, South Africa, the Netherlands and Romania.
www.vistagroup.coLinkedIn:
www.linkedin.com/company/vista-group-limited
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version on businesswire.com: https://www.businesswire.com/news/home/20190219006107/en/
Press Contacts:For MovioMaggie
Begley/MBCMaggie@mbcprinc.com310.390.0101(M) 310.749.3055
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