Mazda Celebrates 50 Million Vehicles Made in Japan
2018年5月28日 - 4:45PM
JCN Newswire (英)
Mazda Motor Corporation has announced that cumulative production
in Japan reached 50 million units on May 15. The company held a
commemorative ceremony today at its Hofu Plant in Yamaguchi
prefecture. Representative Director, President and CEO Masamichi
Kogai, executive officers and union representatives were in
attendance. The 50 million-unit milestone was achieved 86 years and
seven months after Mazda produced its first three-wheeled truck in
October 1931.
"Mazda began making cars 86 years ago, and now we've reached 50
million units of production in Japan. Even making 1 million cars a
year, it would take 50 years to reach this milestone, showing just
how long Mazda's history is," said Kogai at the ceremony. "Moving
forward, Mazda will continue to build a strong brand through a
variety of initiatives. Our plants in Hofu and Hiroshima will
continue to evolve and act as parent factories, rapidly deploying
their technologies and skills to our overseas plants. I'd like us
all to work together to ensure these plants continue to embody the
kind of technical prowess that does justice to Japan's proud
history of Monotsukuri."
Mazda began its journey as an automaker in 1931, when it started
producing three-wheeled trucks in Hiroshima. In 1960 it commenced
production of the R360 Coupe micro-mini, marking a bold entry into
the passenger car market. Vehicle manufacture started at Hofu Plant
in Yamaguchi in 1982, and domestic production duties have since
been shared between the Hofu and Hiroshima Plants. The production
techniques and flexible production systems developed at these
plants have helped Mazda to grow its business. Mixed production
lines capable of producing different models on a single line enable
manufacture of multiple models at low volumes, a breakthrough in
the traditional tradeoff between product variety and
competitiveness and volume efficiency. In 2016 and 2017, the
company took steps to increase its production flexibility for
crossover models and create a framework capable of responding
quickly to changes in demand. The domestic plants take the lead
with Mazda's global car-making; production techniques and
technologies established in Japan are then rolled out to overseas
facilities.
Mazda aims to sell 1,660,000 cars this fiscal year, the final year
of its Structural Reform Stage 2 medium-term business plan, and
plans to establish a global production framework capable of
manufacturing two million units annually by fiscal year ending
March 2024. Mass-production of vehicles featuring next-generation
technologies and design is slated to start in 2019, and the company
will continue expanding its production framework in an effort to
get cars to customers as quickly as possible.
Aspiring to create a world in which cars can co-exist sustainably
with people, society and the earth, Mazda will continue to enrich
people's live through various touchpoints, including the
manufacture of high-quality cars, and become a brand with which
customers feel a strong emotional bond.
About Mazda
Mazda Motor Corporation (TSE:7261) started manufacturing tools in
1929 and soon branched out into production of trucks for commercial
use. In the early 1960s, Mazda launched its first passenger car
models and began developing rotary engines. Still headquartered in
Hiroshima in western Japan, Mazda today ranks as one of Japan's
leading automakers, and exports cars to the United States and
Europe for over 30 years. For more information, please visit
www.mazda.com
Source: Mazda
Contact:
Corporate Communications Division
Mazda Motor Corporation, Japan
+81-3-3508-5056 [Tokyo]
+81-82-282-5253 [Hiroshima]
mailto: media@mazda.co.jp
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