Toyota Introduces Premium Class in Car Rental Line of Business
2018年3月22日 - 2:07PM
JCN Newswire (英)
Toyota Motor Corporation (Toyota) announces the introduction of
a new Premium Class car rental service offering Lexus models with
an expected commencement of service on April 2 at Toyota Rent a Car
locations in Japan.(1)
With the motor vehicle industry in a once-in-a-century
transformational period, customer needs are extending beyond
conventional vehicle ownership and into shared utilization. The
number of operating vehicles in the total car rental market in
Japan has grown rapidly from roughly 610,000 at the end of 2013 to
approximately 800,000 by the end of 2017. Of these, the number of
premium models (luxury vehicles) in operation has also increased at
a rate surpassing that of market growth, from roughly 5,000 at the
end of 2013 to approximately 9,000 by the end of 2017.
The new Premium Class has been introduced in response to such
needs. In addition, the service was created for the expansion of
opportunities for customers to experience the appeal of the Lexus
brand through car rental.
The main models to be made available to customers to adapt to
various user lifestyles include: LS, GS, and IS sedans; CT
hatchback; and RX and NX SUV models.(2) In addition, models will be
made available for rental according to two price ranges, namely,
for the latest model (current generation) and for the model before
the redesign (previous generation), to satisfy a broad range of
customer needs.
Service will commence from Tokyo, as well as select regions(1), and
will be expanded gradually nationwide.
Toyota Motor Corporation and Toyota Rent a Car locations offer the
freedom and pleasure of mobility through a rental car service that
is "safe, secure, comfortable, convenient, simple, and swift" with
Toyota Rent a Car's extensive model lineup, its fleet of
approximately 130,000 cars(3), and its network of roughly 1,200
locations nationwide(3) serving as the foundation.
How to use
Check the Premium Class page of the Toyota Rent a Car website
(scheduled to go online on April 2) for locations that offer
Premium Class before making your reservation by telephone. Online
reservation is expected to become available in the future with
expansion of the service.
Toyota Rent a Car website: https://rent.toyota.co.jp/eng/
Promotion: Premium Class Experience Campaign
- Get SuiRichAroma Essence Hand Cream! The hand cream will be
gifted to customers who choose Premium Class service.
- Fill out the questionnaire! A gift catalog will be offered to
winners selected by random drawing from among all customers who
access the campaign website after completion of rental and fill out
the Experience Campaign questionnaire form (in Japanese).
- Promotion period: April 2 to June 30, 2018
(1) Service is expected to commence at select locations in 14
prefectures starting April 2. Further details will be made
available on the Premium Class page of the Toyota Rent a Car
website.
(2) Available models may vary by shop.
(3) As of August 2017
About Toyota
Toyota Motor Corporation (TMC) is the global mobility company that
introduced the Prius hybrid-electric car in 1997 and the first
mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in
Toyota City, Japan, Toyota has been making cars since 1937. Today,
Toyota proudly employs 370,000 employees in communities around the
world. Together, they build around 10 million vehicles per year in
29 countries, from mainstream cars and premium vehicles to
mini-vehicles and commercial trucks, and sell them in more than 170
countries under the brands Toyota, Lexus, Daihatsu and Hino. For
more information, please visit www.toyota-global.com.
Source: Toyota
Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926
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