Tengram Capital Adds RéVive to Its Luxury Beauty Portfolio
2017年11月11日 - 1:57AM
Tengram Capital Partners today announced it has signed a definitive
agreement to acquire luxury skincare brand RéVive from Shiseido
Americas Corporation.
Under the terms of the agreement, Tengram will run the company
as an independent and stand-alone entity based in New York City.
Closing is expected to be completed by the end of November.
“We are delighted to add RéVive to our strong and growing
portfolio of beauty brands,” said Richard Gersten, a Partner at
Tengram Capital. “As an investor in consumer brands with a deep
knowledge in beauty, I have watched RéVive for a long time. We
believe it is a gem, thanks to Founder Dr. Gregory Bays Brown, its
exceptional products based on Nobel prize-winning technologies, a
loyal consumer following, and its impressive distribution. The
RéVive brand has strong growth prospects, and we look forward to
investing in key areas to enable the brand to thrive.”
Tengram Capital is a private equity firm that invests in
companies in the branded consumer products and retail space and
acts as a catalyst to drive growth. Its current beauty portfolio
includes Nest Fragrances, Algenist, specialty beauty retailer Cos
Bar, and natural beauty brand This Works.
The new company will be led by Elana Drell Szyfer, who worked
with Tengram as the CEO of Laura Geller New York, which Tengram
sold in 2016. She is currently an Operating Advisor to the firm.
Szyfer’s industry experience includes executive roles on the
Lancôme and Estee Lauder brands.
She will be joined by John Elmer in the role of CFO and COO of
RéVive and Mary Rodrigues as SVP of Marketing and Ecommerce.
Elmer served in this same role at Laura Geller with Drell
Szyfer. Prior to Laura Geller, he was the CFO/COO for Carol’s
Daughter and was instrumental in the brand’s growth, resulting in a
sale to L’Oreal in 2014. Rodrigues is an experienced beauty
industry executive.
“RéVive has always been known for the quality and efficacy of
its products. Its performance and positioning is well poised to
appeal to a discerning skincare consumer domestically and
internationally via both current and new channels of distribution,”
said Szyfer. “Finding a brand like RéVive is rare – we are
extremely excited about the opportunity to partner with the
existing team, partners and of course, Dr. Brown.”
“RéVive is the culmination of my academic research, my surgical
expertise, my personal passion for healing and my love of the
customer,” said Dr. Brown. “I am so excited for this next chapter
in the brand’s journey. I have enjoyed getting to know Tengram and
have great respect for Rich Gersten and what he and the Tengram
team have accomplished with their brands. Elana and I have a shared
vision of success and I'm excited to see the great things the
future holds.”
To ensure continuity for customers, Shiseido Americas will
continue to provide supply chain, distribution and other support
services during the transition.
“RéVive is a wonderful skincare brand. We are confident it
will be well supported by Tengram while Shiseido focuses on
continuing growth across our strategic portfolio of brands and
businesses,” said Marc Rey, President & CEO of Shiseido
Americas.
RéVive was acquired by Shiseido Americas as part of its 2016
acquisition of Gurwtich Products LLC from Alticor. Terms of
the sale were not disclosed.
ABOUT RÉVIVERéVive is a luxury skincare line
developed by Dr. Gregory Bays Brown, a Plastic and Reconstructive
Surgeon, created to bring back the glow of youth. Each
product has been scientifically formulated with Bio-Renewal
Technology, inspired by patented and Nobel Prize winning science,
that Dr. Brown used to heal burn victims. This breakthrough
technology delivers fast results to help change the behavior of
skin and restore skin’s youthful glow. Launched in 1997, RéVive is
distributed domestically at luxury retailers Neiman Marcus, Saks,
Bergdorf Goodman, Barney’s, Blue Mercury and Cos Bar and at select
retailers in Canada, UK, Europe and Asia.
Tengram Capital Partners is a private equity firm that focuses
exclusively on leading consumer and retail companies that own
strong recognizable brands. The team has a diverse background of
consumer investing and operating expertise that assists and guides
company management to unlock the true potential of their brand.
Tengram invests in both traditional “growth” and
“restructuring/turnaround” situations in either the public or
private sectors. Current investments for Tengram include Earth
Treks, NEST Fragrances, Algenist, Active Ride Shop, Cos Bar, This
Works, Differential Brands Group, Zanella,
Luciano Barbera, Tommie Copper, and Sequential Brands
Group. Prior investments include DevaCurl and Laura Geller
Beauty.
ABOUT SHISEIDO AMERICAS CORPORATIONShiseido
Americas Corporation is a subsidiary of Tokyo-based Shiseido
Company, Limited (TSE:4911), a leading global beauty company.
Shiseido Americas’ portfolio of prestige beauty brands includes
Shiseido, NARS, Clé de Peau Beauté, bareMinerals, Laura Mercier and
several prestige fragrance brands including Issey Miyake, Narciso
Rodriguez and Dolce & Gabbana. Shiseido Americas is
headquartered in New York City and employs more than 5,000
individuals in the United States, Canada, and throughout Latin
America. In early 2017, Shiseido Americas acquired MATCHCo, a
technology company and JWALK, a creative agency.
For Shiseido Americas: Jadzia Zielinski Tirsch,
+1-212-805-2357 SVP, Corporate Communications Shiseido
Americasjtirsch@sac.shiseido.com orFor Tengram:Bob
FriedlandGroup Vice PresidentKaplow
CommunicationsTengram@kaplow.com