Hong Kong Fashion Week for Spring/Summer Closes
2017年7月14日 - 11:50PM
JCN Newswire
The 24th Hong Kong Fashion Week for Spring/Summer, organised by
the Hong Kong Trade Development Council (HKTDC), came to a close
yesterday. More than 12,000 buyers from 71 countries and regions
attended the four-day fair (10-13 July), where buyer attendance
from Japan, the Philippines, the United States, Malaysia, Singapore
and Russia recorded considerable growth. Twenty fashion events,
including fashion shows, trend forecasting seminars, buyer forums
and a networking reception were held during the fair, which
explored the latest topics of interest in the fashion industry
while generating more business opportunities for industry
professionals.
"In addition to being a premier sourcing platform for the industry,
Hong Kong Fashion Week is also an important marketing channel for
exhibitors promoting new products and fashion projects; and
provides an opportunity for industry professionals to gather the
latest market intelligence," said HKTDC Deputy Executive Director
Benjamin Chau.
"Although the Internet and social media are gradually becoming
mainstream promotion channels, fashion trade fairs are still a
dominant platform for conducting face-to-face business
negotiations, exchanging market intelligence and showcasing new
collections. The HKTDC will continue to offer its unique 4-in-1
integrated marketplace, consisting of trade fairs, the HKTDC Online
Marketplace (hktdc.com), product magazines, and mobile app, for
promising fashion companies to reach global buyers anytime,
anywhere."
Italy uses Hong Kong Fashion Week as a promotion platform
With buyers coming from around the world, Hong Kong Fashion Week is
a major platform for international corporations to promote
fashion-related activities. During the fair, the Italian Trade
Commission Hong Kong and Assocalzaturifici (Italian Footwear
Manufacturers' Association) jointly organised an exhibition titled
"The Seduction of footwear: Italian Glamour," displaying 50 styles
of classic Italian women's shoes and leveraging Hong Kong Fashion
Week to introduce visitors to the aesthetics of Italian
footwear.
Annarita Pilotti, President of Assocalzaturifici, explained that
Hong Kong and the Chinese mainland together represent Italy's
fifth-largest export market in terms of value. Last year, Italian
export volumes to the mainland rose 2.3 per cent; while the total
value of exports to Hong Kong increased by 3.5 per cent. It was
also found that the average export prices of the two markets were
higher than other countries and still continues to rise. "It is
because both Hong Kong and the Chinese mainland are such important
markets for Italian-made goods that we are keen to stage our
promotional road shows in Hong Kong, which allow us to bring the
excellence and quality of Italian footwear to the attention of
international buyers," said Ms Pilotti.
Fashion trends mirror social issues
On the first day of the fair, international trend forecasting group
Fashion Snoops presented "The Visionary Trends for Autumn/Winter
2018/19 for Women's and Men's Wear." The group pointed out that
fashion trends are often closely related to both society and
everyday life issues, such as environment protection and
immigration.
"The identity crisis brought on by the refugee crisis is a pressing
global concern," said Michael Leow, Asia/Pacific Sales &
Marketing Head at Fashion Snoops. "Climate change and world trade
have caused an influx of refugees. Although many may not want to
approach this subject, we as fashion designers, should explore the
issue, let our voices be heard, and galvanise people into action
towards a brighter tomorrow."
To embrace diversity, "Engineered Identity" will be one of the
major trends, according to Mr Leow. Each piece of clothing will
integrate fashion elements from different countries, alongside
sharply contrasting colours and conflicting elements, presenting a
world of harmony and one without borders.
The Woolmark Company unveils new fabric
Apart from unveiling fashion trends, the latest technologies were
also discussed at other seminars. At the "New Generation of Merino
innovation - Wool Denim Wear & Wool Sneakers" seminar, the
Woolmark Company introduced its latest denim fabric and its related
application techniques.
Brenda Yang, Technical Manager of Dyeing and Finishing at the
Woolmark Company, explained that the wool's anti-perspiration,
breathable, anti-odour and warmth-keeping qualities make the fabric
ideal for use in sportswear. The high external wear-resistance of
the wool also makes it suitable for sports shoes. "It is currently
a trend to produce the vamp by weaving, thus many styles can be
created," said Ms Yang. Some manufacturers have even incorporated
far-infrared properties into the wool/nylon to relieve
post-exercise muscle fatigue.
Ms Yang added that using wool as the principal material for shoes,
such as adding it into the sole for warmth or stitching leather
with it to create a thick wool-knitted leather or wool-blended
fabric, are new trends in shoemaking.
Enthusiastic buyers from US and Thailand
The four-day Fashion Week generated many business and sourcing
opportunities for the industry. US buyer and first-time visitor
Kakoli Chakraborty Mehra said she was looking for products from
Asian suppliers and found exhibitors from Hong Kong, the Chinese
mainland, Korea and India matching her needs. She said "I have
already placed an order for 5,000 pieces of ladies' wear from a
Hong Kong supplier at the fair," adding that she plans to place
orders worth US$10,000 to US$50,000 each.
Another buyer from Thailand, Thanulux, a garment manufacturer and
wholesaler, also identified new suppliers at the fair. Sukanya
Sutthivisetpong, Brand Manager for Ladies' Wear at the company,
indicated that she was in the process of negotiating with six
suppliers from India, Korea, Hong Kong and the Chinese mainland for
women's casual wear, sportswear and some children's collections,
with initial orders estimated at US$50,000.
Hong Kong exhibitor attracts buyers with a range of silk
products
Despite improving global trade conditions, downside risks remain
for the global economy. Yet Hong Kong businesses that can offer a
wide selection of products can still stand out. Hong Kong company
MsEnvy is a regular exhibitor at Hong Kong Fashion Week. Its
Managing Director, Jun MK Wong, said that the company showcased a
variety of ladies' collections in silk with 230 styles this year,
and met new buyers from Switzerland, Germany, Taiwan, Japan,
Singapore and Australia.
"There are buyers exploring cooperation with us to develop new
product lines based on their specific requirements and styles. An
Australian company approached us to collaborate in manufacturing
high-end evening wear. We also met returning customers who placed
new orders on the spot."
New Fashionable Sportswear and Urban Clothing zones attracted
buyers
The Hong Kong Fashion Week has been keeping its finger on the
market pulse; two new zones have been launched in this edition to
cater to market demand. Taiwanese exhibitor, Hyperbola Textile Co,
Ltd, from the Fashionable Sportswear zone, branched out to the
manufacturing of sportswear, yoga wear and functional wear under
its own brand. The company exhibited at Fashion Week for the first
time and met with serious buyers from Thailand and Taiwan who were
keen to source their lightweight down, windproof jackets and
water-repellent outwear on the first day of the fair, and expect to
conclude deals in a couple of months.
Meilishuo.com, a fashion e-commerce platform in the Chinese
mainland came to the fair for the first time to source stylish
women collections for their fashion brand. Its senior Operation
Director, Liu Ding, said she negotiated with a Korean exhibitor to
source activewear and beachwear, and expected to place orders of
100-500 pieces per style.
In view of the demand for sourcing in small amounts, the show once
again set up the hktdc.com Small Orders zone, featuring nearly 100
showcases and garment racks with about 400 products available for
orders in minimum quantities of between five and 1,000 pieces.
During the four-day event, around 2,700 buyers visited the zone and
nearly 4,700 business connections were established.
Hong Kong Fashion Week for Spring/Summer featured some 1,100
exhibitors from 20 countries and regions. The second edition of
CENTRESTAGE, a platform for Asian fashion brands and designers
specifically to promote their brands and launch their collections,
will be held 6-9 September. Details will be announced soon. Please
visit the website www.centrestage.com.hk/ for more information.
Fair Website
Hong Kong Fashion Week for Spring/Summer:
http://www.hktdc.com/hkfashionweekss/
YouTube: http://www.youtube.com/user/hktdctradchi
Photo download: http://bit.ly/2tRItPc
About HKTDC
Established in 1966, the Hong Kong Trade Development Council
(HKTDC) is a statutory body dedicated to creating opportunities for
Hong Kong's businesses. With more than 40 offices globally,
including 13 on the Chinese mainland, the HKTDC promotes Hong Kong
as a platform for doing business with China, Asia and the world.
With 50 years of experience, the HKTDC organises international
exhibitions, conferences and business missions to provide
companies, particularly SMEs, with business opportunities on the
mainland and in international markets, while providing information
via trade publications, research reports and digital channels
including the media room. For more information, please visit:
www.hktdc.com/aboutus. Follow us on Google+, Twitter @hktdc,
LinkedIn.
Google+: https://plus.google.com/+hktdc
Twitter: http://www.twitter.com/hktdc
LinkedIn:
http://www.linkedin.com/company/hong-kong-trade-development-council
Contact:
HKTDC
Communication and Public Affairs Department
Agnes Wat
Tel: +852 2584 4554
Email: agnes.ky.wat@hktdc.org
配信代行: JCN
Source: HKTDC
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