Vita Coco and Lyft Team Up to Keep Consumers Hydrated and Riding Responsibly this New Year’s Eve
2021年12月31日 - 11:00PM
Leading coconut water brand Vita Coco is bringing convenience and
recovery straight to consumers this New Year’s Eve by partnering
with Lyft to offer discounts on rides home and hydrating coconut
water, perfect after a night out.
Starting at midnight on December 31, 2021, Lyft users who enter
Vita Coco’s limited-time code (COCOMODE) on the
Rewards page of the Lyft app will activate “Coconut Mode,” where
all available cars on the Lyft map will transform into coconuts,
while receiving $5 off their ride. The same code can also be
redeemed on Vita Coco’s online shop www.vitacoco.com for $5 off any
product, including essentials like hydrating coconut water and cozy
merch, while supplies last. The discount code will be available
nationwide between December 31 at 12 a.m. through January 2 at 12
a.m. This is a first-of-its-kind partnership for Lyft, who has
chosen Vita Coco as their inaugural brand for this custom Lyft
experience.
To keep the morning-after hydration rolling all year long, Vita
Coco’s new subscription service designed for Hangover Recovery
launches on January 1, 2022, and will be available to customers
across the nation. Vita Coco’s Hangover Subscription enrolls
customers in automatic deliveries of coconut water ten days prior
to major holidays, like St. Patrick’s Day and the Fourth of July,
giving customers peace of mind knowing that recovery is as easy as
a walk to the fridge.
The Hangover Subscription is available on
www.vitacoco.com/hangover-subscription beginning on January 1,
2022, and will come with a free, custom gift with purchase based on
consumers’ individual needs.
Also debuting in select major cities in early 2022 is The
Hangover Shop, Vita Coco’s one-stop-shop for year-round recovery,
including salty snacks, indulgent sweets, and nutritious Vita Coco,
along with three convenient bundles - The Veg Head, The Bed Rest,
and The Self-Care Day. The Hangover Shop will be available on most
major food delivery apps in participating cities, with deliveries
expected within minutes.
“By partnering with Lyft and offering new, convenient ways to
bring coconut water’s recovery power straight to our customers, we
are showing our fans we have their backs on New Year’s Eve and
beyond,” said Jane Prior, Chief Marketing Officer at The Vita Coco
Company. “Vita Coco fuels, hydrates, and recharges the body, and
our new hangover remedy programs will bring ultimate convenience
and relief right to consumers’ doors when they need a little
hydrating boost.”
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Facebook, Twitter and Instagram.
ABOUT THE VITA COCO COMPANYThe Vita Coco
Company was co-founded in 2004 by co-CEO Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations.
ABOUT LYFTLyft (NASDAQ: LYFT) was founded in
2012 and is one of the largest transportation networks in the
United States and Canada. As the world shifts away from car
ownership to transportation-as-a-service, Lyft is at the forefront
of this massive societal change. Our transportation network brings
together rideshare, bikes, scooters, car rentals and transit all in
one app. We are singularly driven by our mission: to improve
people’s lives with the world’s best transportation.
Please drink responsibly. If you or a loved one is struggling
with alcohol abuse, please visit
https://www.rethinkingdrinking.niaaa.nih.gov/help-links/.
Mallory Smithmallory@dittoepr.com
Lyft (NASDAQ:LYFT)
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