Unity Ads Now Offers Access to Meta Audience Network Through Unity Mediation
2021年12月16日 - 10:00PM
ビジネスワイヤ(英語)
Unity (NYSE: U), the world’s leading platform for creating and
operating real-time 3D (RT3D) content, today announced the
availability of Meta Audience Network for in-app bidding access in
Unity Mediation, available within Unity Ads. With this integration,
publishers get self-serve and streamlined access to a premium
demand source, making it quicker and easier to maximize their
revenue. Meta Audience Network is the latest addition to Unity
Mediation, solutions that give developers access to the most
comprehensive demand, with over 60+ ad ecosystem partners as well
as enhanced tools to set pricing strategies, bid competitively, and
maximize overall ad fill.
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the full release here:
https://www.businesswire.com/news/home/20211216005238/en/
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“This partnership with Meta Audience Network will unlock
important access to one of the leading bidders in the industry for
developers of all sizes using Unity Ads,” said Felix Thé, SVP of
Product Management, Operate Solutions, Unity. “Our priority is
always to enable our developers’ success and with this partnership
we are delivering a streamlined path to maximizing revenue
potential. This is a significant step we are taking to ensure we
are equipping publishers with what they need to achieve operational
and monetary efficiencies.”
“Meta Audience Network and Unity share a vision of generating
incremental value and transparency for in-app developers on a
global scale,” noted Julius Ramirez, Head of Adtech Partnerships at
Meta Audience Network. “This integration streamlines access to
high-quality demand, enabling developers to maximize their revenue
with greater efficiency.”
As one of the industry’s top ad networks, Unity Ads aims to
simplify the integration and maintenance of the ad stack, allowing
for opportunities to fill ad spots quickly and competitively to
earn more revenue, and further enabling developers to easily
monetize their games. Delivering optimized monetization and growth
solutions is paramount to Unity Gaming Services, Unity’s recently
launched end-to-end gaming platform that equips all developers with
everything they need to rapidly build multiplayer experiences, to
handle all scenarios for running a live game and to monitor their
performance in a single, connected interface.
To learn more about Unity Ads, please visit
https://unity.com/solutions/unity-ads.
To learn more about Unity’s mediation offering, please visit
https://unity.com/products/mediation.
To learn more about Unity Gaming Services, visit Unity Gaming
Services and follow us on Facebook and Twitter.
About Unity
Unity (NYSE: U) is the world’s leading platform for creating and
operating real-time 3D (RT3D) content. Creators, ranging from game
developers to artists, architects, automotive designers,
filmmakers, and others, use Unity to make their imaginations come
to life. Unity’s platform provides a comprehensive set of software
solutions to create, run and monetize interactive, real-time 2D and
3D content for mobile phones, tablets, PCs, consoles, and augmented
and virtual reality devices. The company’s 1,800+ person research
and development team keeps Unity at the forefront of development by
working alongside partners to ensure optimized support for the
latest releases and platforms. Apps developed by Unity creators
were downloaded more than five billion times per month in 2020. For
more information, please visit www.unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211216005238/en/
Shirley Chu Unity Communications shirley.chu@unity3d.com +1
604.307.7388
Ryan M. Wallace Unity Communications ryan.wallace@unity3d.com +1
917.442.2305
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