IWCO Direct Chooses HP PageWide Web Presses to Accelerate Direct Marketing
2021年11月22日 - 11:00PM
HP Inc. (NYSE: HPQ) and IWCO Direct, a leader in US direct mail and
other data-driven performance marketing solutions, today announced
a strategic agreement for the supply of a fleet of HP PageWide Web
Presses to drive the market for data-driven marketing
communications solutions.
The multi-million-dollar investment by IWCO Direct in seven
high-volume HP PageWide Web Presses is the cornerstone of a $50
million investment being made by the company to continue to grow
their performance marketing business using primarily HP digital
printing by 2023. The presses deliver next-level inkjet color
quality and speed for a wide range of direct mail applications
across a broad range of substrates such as letters, postcards,
catalogs, and folded mailers.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cfca383e-415c-4c8d-ac06-76d97e5e97ea
“The HP technology upgrades our data-driven performance
marketing services to maximize the return on marketing investment
(ROMI) for our clients, which is critical in today’s climate. Our
clients value the effectiveness of direct mail, but want to produce
it faster and integrate it with companion channels, so they can
reach their recipients more quickly with personalized, relevant
messages,” said John Ashe, CEO of IWCO Direct.
IWCO Direct, headquartered in Chanhassen, Minnesota, has been
adapting its direct marketing business amid the pandemic in
response to a shift to targeted marketing based on online ecommerce
intelligence. The presses, including the 42-inch HP PageWide T490
HD and 22-inch T250 HD models, are being installed over the next
year in the company’s facilities in Chanhassen, Minnesota and
Hamburg, Pennsylvania.
High-Definition Nozzle Architecture (HDNA) for HP inkjet
printing delivers high quality without compromising on
productivity. This, combined with HP’s industry-leading ink
formulations, will help IWCO Direct produce a wide, more vivid
color gamut for their customers and, with the color Quick Vision
system, they can monitor print quality in real-time to improve
turnaround times and decrease field errors.
“HP web presses will enable us to deliver smarter products for
our customers in offset color quality at a faster speed, while
offering more flexibility in scheduling and mail piece design,”
added Ashe.
As part of the digital transition, IWCO Direct will be offering
clients a digital platform that delivers a level of quality, speed,
flexibility, and relevance that will set their campaigns apart in
the market.
“This bold investment highlights the momentum we are seeing for
digitally printed direct mail that can be personalized with
powerful data capabilities. We are seeing that 1:1 tactile
experience delivers significantly higher response rates compared
with digital advertising,” said Carles Farre, vice president and
general manager, HP PageWide Industrial. “We at HP PageWide are
proud to be IWCO Direct’s provider of choice to take their print
business into the future.”
HP is leading the analog-to-digital revolution in page volume
with HP PageWide customers, printing 8 billion pages a month for a
total of more 650 billion pages worldwide since the launch of the
platform.
More information on HP’s award-winning HP PageWide presses is
available
at http://www8.hp.com/us/en/commercial-printers/web-presses/overview.html
A photo accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5faf62ce-aff9-4e34-b166-a273a58e47cb. Pictured
left to right: Dennis Evangelista (Digital Print Manger) and Rick
Gradwell (Digital Print Team Lead), Anthony Meckes (Equipment Tech
3), Mike Wytovich (Digital Print Lead A), Ron Wolfgang (HP), Joseph
Foos (HP).
About IWCO Direct
As a leading provider of data-driven direct marketing solutions,
IWCO Direct’s Power your Marketing™ approach drives response across
all marketing channels to create new and more loyal customers. The
company’s full range of services includes strategy, creative, and
execution for omnichannel marketing campaigns, along with one of
the industry’s most sophisticated postal logistics strategies for
direct mail. Through Mail-Gard®, IWCO Direct offers business
continuity and disaster recovery services to protect against
unexpected business interruptions, along with providing print and
mail outsourcing services. The company is ISO/IEC 27001 Information
Security Management System (ISMS) certified through BSI, reflecting
its commitment to data security. Stay current on direct marketing
trends, industry news, postal regulations, and more by subscribing
to IWCO Direct’s SpeakingDIRECT blog and following the company on
LinkedIn.
IWCO Direct is a wholly owned subsidiary of Steel Connect, Inc.,
a publicly traded diversified holding company (Nasdaq Global Select
Market symbol “STCN”); Steel Connect, Inc. has two wholly owned
subsidiaries, IWCO Direct and ModusLink Corporation. For more
information, please visit About Steel Connect, Inc.
About HP Inc.
HP Inc. is a technology company that believes one thoughtful
idea has the power to change the world. Its product and service
portfolio of personal systems, printers, and 3D printing solutions
helps bring these ideas to life. Visit http://www.hp.com.
Graham Day, HPgraham.day@hp.com
www.hp.com/go/newsroom
©Copyright 2021 HP Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the
express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or
editorial errors or omissions contained herein.
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