Australian Football League Bags $25 Million Sponsorship Deal With Crypto.com
2022年1月21日 - 06:44AM
NEWSBTC
Sponsorship deals have become part of the measures that
crypto-related companies employ in widening the knowledge and
acceptance of cryptocurrency, one of the recent deals in the
Australian Football League (AFL) and Crypto.com. Most of these
sponsorships have been on sporting teams, with more football and
basketball. This deal comes as the number 1 primary crypto sports
sponsorship for AFL as this deal with Crypto.com will be backing
its women’s league (AFLW). The sponsorship deal, about $25 million,
is expected to last for five years. It depicts an increase from the
current $18.5 sponsorship contract AFL has with Toyota. Related
Reading | Solo Ethereum Miner Hits The Jackpot With 170 ETH
For Mining A Block This Crypto.com partnership with AFL represents
its first sponsorship for an Australian sports team. Also, it
stands as the initiating move from the crypto exchange in
supporting an elite women’s sports competition globally. Reacting
to the milestone created by the sponsorship, Kylie Rogers confirmed
that she is proud to be a part of it. The general manager said that
the AFL is proud of receiving the honor as the first Australian
Sports league and the global elite women’s competition to partner
with Crypto.com. She stressed their excitement in working with a
company with the same passion. And for the progress and
sustainability of elite sports and technology. Reason Behind
Sponsorship Deal With Crypto.Com Karl Mohan, the general manager of
Asia and Pacific of Crypto.com, is on his part. He revealed that
his company’s attraction came from the high volume of interested
women in cryptocurrency. Mohan stated that their latest research on
their Australian customers revealed female investors in
cryptocurrencies were over 53%. The general manager mentioned that
such a discovery is quite encouraging. According to Mohan, this
indicates that crypto adoption in Australia cuts across all levels
without any inhibition from either gender or background. So,
Crypto.com is pleased to serve as their beck-on-call platform for
any of their crypto-related activities. In August, a survey from
CNBC disclosed that women’s participation in crypto investments is
far below half of their male counterparts. The report indicated
that while 16% of men were involved, only 7% were recorded. The
Singapore-based crypto exchange, Crypto.com, provides many crypto
services to its customers. These include digital wallets,
crypto-backed debit cards, and others. In addition, the crypto
exchange has had several sponsorships deals from sports brands
within the past few months which amounts to more than $1.5 billion.
Related Reading | Bitcoin Implied Volatility Plummets To
Pre-Bull Market Levels: What This Means Crypto.com, in June ending,
bagged a $100 million sponsorship deal with Formula 1. This was
followed closely with its July partnership with the UFC worth over
$175 million. Furthermore, mid-November saw the company with a new
agreement of renaming the Staples Center in Los Angeles to the
Crypto.com Arena. The deal worth over $700 million is expected to
cover the next 20 years. Featured image from Pixabay, chart from
TradingView.com
Ethereum (COIN:ETHUSD)
過去 株価チャート
から 2 2024 まで 3 2024
Ethereum (COIN:ETHUSD)
過去 株価チャート
から 3 2023 まで 3 2024