BBDO brings on industry leader Jiah Choi as CEO of New York and Chicago Offices
2024年8月7日 - 7:15PM
ビジネスワイヤ(英語)
Choi, the first CEO to lead both of the network’s offices, will
aim to bring new scale and growth to clients
Today, BBDO announced that Jiah Choi will be joining the agency
as CEO of both BBDO New York and Energy BBDO in Chicago.
“BBDO NY and Energy BBDO are both powerhouse creative agencies
in their own right. Each agency has strong complementary
capabilities and talent, which is why they work so well together on
our shared clients today. Bringing in Jiah as a single leader
across both New York and Energy will help us to continue to
accelerate growth and amplify shared capabilities for our client
partners,” said Nancy Reyes, CEO of the Americas at BBDO.
The move marks one of the most significant hires that Reyes has
made since she joined BBDO last September.
“Jiah is a badass leader who truly loves our business. From
building world class creative agencies, to leading integrated
marketing content on the client-side at Coca Cola, her combination
of creative and business acumen is special. She is the perfect
person to lead our teams in both New York and Chicago,'' said
Reyes.
Choi spent the past two years as President of Wieden+Kennedy New
York, a place that holds a special place in her heart. When asked
about her time at the agency, Choi said: “The magic at W+K is real,
and I’m eternally grateful that I had the opportunity to work with
such an incredible group of people.”
Prior to her time at W+K, Choi helped start the Los Angeles
office of Anomaly, rising to the rank of CEO and establishing
client relationships with Uber Eats, Facebook, Allbirds, Diet Coke,
and The Los Angeles Rams. She also previously spent time at The
Coca-Cola Company leading content and creative on brands such as
Sprite and vitaminwater.
“I'm so excited about the opportunity to help BBDO NY and Energy
BBDO build on their momentum of change. BBDO has a legacy of
excellence and what a privilege it is that we have the opportunity
to deliver on that together,” said Choi.
About BBDO
BBDO Worldwide is a global, full-service marketing
communications agency network. At BBDO, our mantra is “The Work.
The Work. The Work.” We believe passionately in the power of
creativity to move people and therefore move brands and businesses
towards growth. We’ve been around for 132 years and we still
haven’t let the cement harden. That’s why, what matters to us is
not what we have done but what we’re doing now and in the future.
To keep forward momentum as we embark on another year of striving
to be the most creative and effective agency in service of our
clients and our people. BBDO is part of Omnicom Group Inc.
(NYSE-OMC) (www.omnicomgroup.com).
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