NEW
YORK, July 17, 2024 /PRNewswire/ -- The
global beverage packaging market size is estimated to grow by
USD 75.07 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a
CAGR of almost 4.95% during the forecast period. Rising
consumption of bottled water is driving market
growth, with a trend towards rising demand for functional
drinks. However, growing opposition and stringent regulations
in usage of plastic bottles poses a challenge. Key market players
include Amcor plc, Ardagh Group SA, Ball Corp., Berlin Packaging
LLC, Berry Global Inc., CANPACK SA, Compagnie de Saint Gobain,
Crown Holdings Inc., DS Smith Plc, Mondi Plc, O I Glass Inc.,
Pactiv Evergreen Inc., SIG Group AG, Silgan Holdings Inc., Smurfit
Kappa, Stora Enso Oyj, Tetra Laval SA, Toyo Seikan Group Holdings
Ltd., Vidrala SA, and WestRock Co..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Material (Rigid
plastics, Glass, Metal, and Others), Product (Alcoholic beverages,
Non-alcoholic beverages, and Dairy beverages), and Geography (APAC,
Europe, North America, South America, and Middle East and
Africa)
|
Region
Covered
|
APAC, Europe, North
America, South America, and Middle East and Africa
|
Key companies
profiled
|
Amcor plc, Ardagh Group
SA, Ball Corp., Berlin Packaging LLC, Berry Global Inc., CANPACK
SA, Compagnie de Saint Gobain, Crown Holdings Inc., DS Smith Plc,
Mondi Plc, O I Glass Inc., Pactiv Evergreen Inc., SIG Group AG,
Silgan Holdings Inc., Smurfit Kappa, Stora Enso Oyj, Tetra Laval
SA, Toyo Seikan Group Holdings Ltd., Vidrala SA, and WestRock
Co.
|
Key Market Trends Fueling Growth
Functional beverages, including energy drinks, RTD coffee, and
tea, and beverages with added vitamins, minerals, or botanical
extracts, are gaining popularity due to their health benefits.
Millennials and individuals with busy lifestyles opt for energy
drinks, while RTD coffee and tea cater to those with disposable
income and a need for convenience. Beverage packaging companies
respond to this trend by innovating with features like resealable
caps, easy-pour spouts, and ergonomic shapes. Sustainability is a
priority for consumers, leading to the use of eco-friendly
materials and design principles in functional drink packaging.
Regulatory compliance and proper labeling are crucial for packaging
companies in this segment. These trends are expected to fuel the
growth of the global beverage packaging market.
The beverage packaging market is thriving, with trends including
dairy beverages in carton milk gaining popularity due to their
sustainable and decorative qualities. Consumers value visual appeal
and brand identity, leading to innovations in packaging design.
Sustainability is key, with plastic and paper recycling crucial for
reducing environmental risks. Non-alcoholic drinks, from milk and
soft drinks to energy and healthy options, require product
protection and quality preservation. Technological advancements
offer lightweight and convenient packaging solutions, such as
ready-to-drink beverages and instant energy drinks. Consumer
preferences vary, with children and elderly populations having
unique needs. Digital printing enhances customization and reduces
costs, benefiting the beverage industry as a whole.
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Market Challenges
- The issue of plastic pollution, particularly from beverage
packaging in the form of plastic bottles, poses significant
challenges to both the environment and public health. These bottles
can take up to 800 years to decompose in landfills, contributing to
environmental pollution. Improper disposal of plastic bottles can
lead to health risks, contaminated water sources, and clogged
drainage systems. As a result, many governments and organizations
have taken actions such as bans and taxes on plastic bags and
bottles. Consumers are increasingly demanding eco-friendly
alternatives due to heightened awareness of environmental issues.
Strict regulations on single-use plastics, including plastic
bottles, are being implemented by governments like India. These factors are anticipated to hinder
the growth of the global beverage packaging market during the
forecast period.
- The beverage packaging market faces several challenges in
today's dynamic business environment. Digital printing requires
high-quality brand identity and packaging design to stand out among
diverse consumer choices. Product protection and quality
preservation are crucial for both alcoholic and non-alcoholic
beverages. Lightweight and convenient packaging solutions are
preferred by consumers, but they come with risks such as product
damage and health and hygiene concerns. Technological innovations,
like intelligent technologies, digitalization, mobile
scanning, QR codes, and smart labels, add value by providing
added security and convenience. Advanced packaging technologies,
such as recycled plastics, virgin plastics, recyclable materials,
biodegradable materials, and reusable materials, cater to
eco-friendly consumer preferences. International beverage brands
and the burgeoning middle class demand reliable and safe packaging
solutions for bottles and liquid cartons. The beverage industry
continues to evolve, requiring continuous advancements in
technology to meet evolving consumer needs.
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challenges - Download a Sample Report
Segment Overview
This beverage packaging market report extensively covers market
segmentation by
- Material
- 1.1 Rigid plastics
- 1.2 Glass
- 1.3 Metal
- 1.4 Others
- Product
- 2.1 Alcoholic beverages
- 2.2 Non-alcoholic beverages
- 2.3 Dairy beverages
- Geography
- 3.1 APAC
- 3.2 Europe
- 3.3 North America
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Rigid plastics- Rigid plastics, particularly PET,
polystyrene, and polypropylene (PP), are increasingly preferred for
beverage packaging due to their advantages over metal and glass.
These materials offer lightweight, shatterproof, and flexible
properties, enabling various shapes and sizes. The demand for PET
bottles is particularly high due to the growing preference for
bottled water and healthy beverages like juices and dairy products.
The health-conscious consumer trend and busy lifestyles are driving
this demand. However, concerns over plastic usage and regulations
have led some vendors to introduce plastic-free bottles, such as
Diageo's Johnnie Walker scotch
whiskey in plastic-free bottles from 2021. The COVID-19 pandemic
has posed operational challenges for vendors, with Mondi announcing
a temporary shutdown in South
Africa. These factors may impact the demand for rigid
plastic packaging and potentially slow down the growth of the
global beverage packaging market.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global beer market is witnessing robust growth driven by
increasing demand for craft and premium beers. Key players are
focusing on product innovation and expansion into emerging markets.
The global beverage can market is expanding due to rising consumer
preference for sustainable packaging solutions. Beverage cans are
favored for their recyclability and convenience. Meanwhile, the
global low-alcohol beverages market is growing as health-conscious
consumers seek alternatives to traditional alcoholic drinks. This
market is characterized by innovative product offerings and the
entry of major beverage companies.
Research Analysis
The beverage packaging market is witnessing significant growth
due to advancements in technology and changing consumer
preferences. Digital printing technology is revolutionizing
beverage packaging by enabling customized branding and design,
enhancing product identity. Consumers are increasingly seeking
lightweight and convenient packaging solutions for on-the-go
consumption. Product protection and quality preservation remain key
considerations, driving the adoption of advanced packaging
technologies. Texture, color, and design play crucial roles in
consumer choices. Health and hygiene are essential factors, leading
to the use of recycled plastics, virgin plastics, recyclable
materials, biodegradable materials, and reusable materials.
Technological innovations, such as QR codes, smart labels, and
embedded information, add convenience and security. Eco-friendly
packaging materials are gaining popularity due to growing
environmental concerns. The beverage industry continues to invest
in research and development to meet evolving consumer demands.
Market Research Overview
The beverage packaging market is experiencing significant growth
due to digital printing technology, which enables customized brand
identity and packaging design. Consumer choices are driving the
demand for convenient and lightweight packaging solutions in the
beverage industry. Product protection and quality preservation are
key considerations in the development of reliable and safe
packaging systems. Risks associated with beverage packaging include
health and hygiene concerns, as well as the potential for
contamination. Advancements in technology, such as intelligent
technologies, digitalization, mobile scanning, QR codes, and smart
labels, are adding value to beverage packaging by providing added
security and convenience. The use of eco-friendly packaging
materials, such as recycled plastics, virgin plastics, recyclable
materials, biodegradable materials, and reusable materials, is also
gaining popularity due to increasing consumer preferences for
sustainable packaging. Beverage packaging comes in various forms,
including bottles and liquid cartons, for both alcoholic and
non-alcoholic beverages. Materials used include plastic, cardboard,
and intelligent technologies. International beverage brands are
catering to the burgeoning middle class and diverse beverage
choices, such as dairy beverages, carton milk, bottled water, soft
drinks, energy drinks, healthy drinks, instant energy, and
ready-to-drink beverages. Sustainable packaging, plastic recycling,
and paper recycling are also becoming essential aspects of the
beverage packaging market. Visual and decorative techniques are
essential in creating attractive and eye-catching packaging designs
for various beverage categories, including flavored milk, juices,
carbonated drinks, and children's and elderly population-specific
beverages. The use of advanced packaging technologies, such as
texture, color, and design, adds to the overall consumer
experience. The beverage packaging market is continuously evolving
to meet the changing needs and preferences of consumers.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Material
-
- Rigid Plastics
- Glass
- Metal
- Others
- Product
-
- Alcoholic Beverages
- Non-alcoholic Beverages
- Dairy Beverages
- Geography
-
- APAC
- Europe
- North America
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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