National Nonprofit Releases Animated Video
'Fireworks Fiasco' Featuring Dogs Voiced by Actress
Christina Applegate and Actor
Mark Consuelos
SAN
ANTONIO, June 28, 2024 /PRNewswire/ -- National
nonprofit Petco Love urges people who lose or find a pet to use
Love Lost, its national lost and found pet database, to reunite
those pets with the families that love them. More pets go missing
July 4th than any other
day often ending up at already overwhelmed and crowded animal
shelters across the country. Pet parents can register their cats
and dogs on Love Lost, today while their pets are safe at home and
in case the unthinkable happens and their pet goes missing
tomorrow.
Love Lost uses image recognition technology to help families
reunite with their missing pets via one photo. July 4th or other festivity fireworks
are just one of many reasons pets get scared and go missing during
the summer.
Fireworks Fiasco is the second animated short series
(Watch here) released by Petco Love as part of its
MY RUFF DAY campaign.
Fireworks Fiasco features dogs, Poppy and Otto, who are
frightened by loud fireworks and escape their yard in fear. It
follows their journey trying to get home, told from their point of
view. Actress Christina Applegate
lends her voice as Poppy, while Otto is voiced by Actor
Mark Consuelos.
"Animals have always been an important part of my life, so I am
happy to voice Poppy in this animated series that brings
awareness to the Love Lost national database," said Applegate. "The
4th of July is a rough time for our pets. While we enjoy the
fireworks, most dogs and cats get frightened, and many try to run
or hide from the loud sounds. The Love Lost platform is a smart way
to prepare for the unexpected and get your pet back home to you if
they go missing."
"Pets are near and dear to my heart, and the thought of my dogs
going missing is absolutely terrifying," said Consuelos. "I
wouldn't want anyone to have to go through the anxiety of losing
their pet, but unfortunately that's the reality for so many people
this time of year. I'm thrilled to lend my voice as 'Otto' to get
the word out about this free resource, Love Lost, so more families
can reunite as quickly as possible with their pets who go
missing."
In Fireworks Fiasco, a Good Samaritan finds Otto and
Poppy and takes them to his nearest animal shelter where
shelter staff take pictures of the dogs and upload them to Love
Lost to list them as "found." Many participating animal
shelters in the U.S. use Love Lost to help reunite the pets in
their care, including Pima Animal Care Center in the Tucson, Arizona area.
"Reuniting pets in our community not only honors the
human-animal bond and maintains public health, but it also allows
shelters like ours to prioritize resources to those pets who truly
need us – sick and injured, behavioral challenged, and those whose
pet parents are experiencing crisis," said Monica Dangler with PACC. "We view keeping pets
with their families as an important piece of providing a safe and
healthy community."
Love Lost has reunited 50,000 pet parents across the U.S. with
their best friends who went missing. "July is National Lost
Pet Prevention Month because of how many pets go missing this time
of year, many of them ending up in shelters that are already
at capacity," said Petco Love President Susanne Kogut. "Our mission is to reunite all
lost pets, like Poppy and Otto, with the families that love them as
quickly as possible. We know if people who lose or find a pet use
one central national database to post those pets, they have a
better chance of reuniting with their loved ones. Together, we can
Unite to Reunite, and help pets, pet families, and shelters
all over the country."
Petco Love encourages everyone to register their pet now in
case they go missing later. Love Lost can help people in almost any
language, and it provides privacy for those who use it. Together
with pet parents, good Samaritans, and partner animal shelters,
let's Unite to Reunite and keep pets where they belong - at
home, with you.
For tips on how to keep your pet safe and comfortable during
fireworks displays and throughout the summer, go here.
About Petco Love
Petco Love is a life-changing nonprofit organization that makes
communities and pet families closer, stronger, and healthier. Since
our founding in 1999 as the Petco Foundation, we've empowered
animal welfare organizations by investing nearly $400 million in adoption and other lifesaving
efforts. We've helped find loving homes for more than 6.8 million
pets in partnership with Petco and organizations nationwide. Our
love for pets drives us to lead with innovation, creating tools
animal lovers need to reunite lost pets, and lead with passion,
inspiring and mobilizing communities and our more than 4,000 animal
welfare partners to drive lifesaving change alongside us. Is love
calling you? Join us. Visit PetcoLove.org or follow us
on Facebook, Instagram, X, Threads,
and LinkedIn to be part of the lifesaving work we lead
every day.
Media Contacts
Crystal Bugary, Petco Love
media@petcolove.org
Jeff Hare /The Artemis Agency
(818) 726-9238
jeff@theartemis.agency
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SOURCE Petco Love