Good Foods makes summer moments positively good with third Dip Into Summer tour
2024年6月28日 - 3:51AM
ビジネスワイヤ(英語)
Nationwide activations will delight and
entertain fans with Good Eats, Good Art and Good Films in nine
cities
Good Foods, a leader in providing guacamole, salsas and dips
that everyone can enjoy, has hit the road again for the third Dip
Into Summer experiential tour. In addition to featuring its tasty
guacamole, and salsa nationwide at events in eight cities, Good
Foods is delighting and engaging fans at select locations this
summer by highlighting local artists, donating to local nonprofits
and activating outdoor film experiences.
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the full release here:
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Good Foods has hit the road again for the
third Dip Into Summer experiential tour. At events in nine cities,
Good Foods is delighting and engaging fans by sampling products,
highlighting local artists, donating to local nonprofits and
activating outdoor film experiences. (Photo: Business Wire)
During the tour, Good Foods will travel coast to coast in its
branded Airstream to engage with consumers at summertime events,
festivals and retail locations, providing fans with Good Eats by
sampling products and giving away prizes. New this year, the brand
has selected three tour stops for its Good Art initiative. At each
of these locations, Good Foods will commission a local artist to
create a 6-foot by 4-foot canvas representing the community, food
and the artist’s expression. The brand will tease each artist's
collaboration with a social post and donate up to $5,000 to a local
nonprofit in each city for every like or share.
The 2024 tour kicked off in Good Foods’ backyard on June 9 in
Chicago at Sweatworking Week presented by aSweatLife and from June
20 to June 22 in Milwaukee at Summerfest, which featured a Good Art
activation. Additional 2024 experiential tour stops include
(*denotes Good Art events):
Location
Event
Event Date(s)
Ft. Lauderdale, Fla.
The Loop
June 28-29
Orlando, Fla.
Fresh Market (multiple locations)
June 30
Denver, Colo.
Cherry Creek Arts Festival *
July 5-7
Sprouts (multiple locations)
July 10
Loveland, Colo.
Loveland Loves BBQ, Bands & Brews
July 12-13
San Clemente, Calif.
San Clemente Ocean Festival *
July 20-21
Los Angeles, Calif.
Bristol Farms (Manhattan Beach)
July 27
Smorgasburg Food Market
July 28
Also new this year, Good Foods will treat movie enthusiasts to
Good Films by partnering with Rooftop Cinema Club. On Sunday, July
14 at The Emily Hotel in Chicago and on Sunday, July 28 at 1212
Lincoln Road in Miami, Good Foods will serve its Avocado Salsa and
Chunky Guacamole with tortilla chips during open-air cinema
experiences.
“We’re dipping more into summer than ever before with our Good
Eats, Good Art and Good Films initiatives, bringing everyone
together for memorable moments around tasty snacks made with real
ingredients,” said Briana Voss, Senior Director Omni-Channel
Marketing at Good Foods. “All summer long, we’re engaging with our
consumers through unique experiences that highlight our products
while also giving back to their communities in an impactful
way.”
To learn more about the tour and where you can find Good Foods
this summer, check out goodfoods.com and follow the brand on
Instagram, TikTok and Facebook.
About Good Foods
Good Foods Group is a leader in providing guacamole, salsas and
dips that everyone can enjoy. The brand’s products are made with
real ingredients, free of preservatives and artificial flavors.
Good Foods was one of the first companies to apply high pressure
processing technology – which keeps foods safe and at their peak
freshness – to the category. For more information on Good Foods,
visit goodfoods.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626854243/en/
Rob Molke media@goodfoods.com 201.925.8478