Authentic Restaurant Brands’ Primanti Bros. Expands to Baltimore
2024年6月28日 - 2:30AM
ビジネスワイヤ(英語)
New Maryland Location Generates Record First
Week Sales
Authentic Restaurant Brands (“ARB”), a diversified platform of
market-leading, iconic regional restaurant brands, announced the
expansion of Primanti Bros. into Baltimore.
Primanti Bros. selected Linthicum Heights, Maryland as the
location for its first restaurant in the Baltimore area and the
43rd location for the 91-year-old brand. The decision to launch
Primanti Bros. in Baltimore was informed by ARB’s concentric circle
model of measured growth which leverages local market scale and
brand awareness to support entry into neighboring markets. This
expansion marks the 7th new Primanti location opened under ARB’s
ownership.
ARB reported that the new Primanti Bros. location in Linthicum
generated record levels of first week sales for the brand, with
high levels of traffic sustained after a banner opening day. Over
400 guests attended an opening celebration, including 250 patrons
who camped overnight to be the first through the doors and receive
a year’s worth of Primanti’s legendary sandwiches. The early
success of the new Baltimore location represented the largest week
opening of all Primanti Bros. locations since ARB acquired the
brand.
Adam Golomb, CEO of Primanti Bros. said, “Locals have been
asking us to bring Primanti Bros. to Baltimore for years. I credit
our deliberate approach to localized growth for allowing our
reputation to precede us and creating a local fan base before we
even opened our doors. I can’t wait to share what makes Primanti
Bros. so special with the people of Maryland and offer Primanti’s
as a place to celebrate Baltimore and its great people, sports
teams and history.”
Felipe Athayde, CEO of Authentic Restaurant Brands said, “We are
thrilled to have received such a warm welcome from the Baltimore
community for our Primanti Bros. opening. It speaks to the timeless
appeal of the Primanti brand and how consumers are increasingly
seeking a differentiated and authentic brand offering. It’s why our
diversified portfolio of ‘hometown hero’ brands consistently
delivers industry leading performance and why I am confident that
Primanti Bros. will soon mean as much to Baltimore as it does to
Pittsburgh.”
ARB acquired Primanti Bros. in January 2022 and is focused on
driving sustainable growth by pairing the benefits of scale, best
in class technology and data analytics with insights informed by
extensive operational expertise and an established local
presence.
Since 1933, Primanti Bros. has been a dining institution in
Western Pennsylvania, well-known for sandwiches piled high with a
choice of grilled meat, Provolone cheese, secret recipe
sweet-and-sour slaw, fresh-cut fries and tomato slices. The new
location in Linthicum is a full-service restaurant with a massive
stainless-steel bar, a TV wall and a menu featuring Primanti’s
“Almost Famous Sandwiches,” all anchored with a strong sense of
place captured by a mural featuring local personalities.
About Authentic Restaurant Brands
Authentic Restaurant Brands is a platform of powerhouse,
regional restaurant brands with extraordinary customer brand
loyalty and rich, authentic stories. Established in 2021, ARB is a
Garnett Station Partners portfolio company currently comprised of
four market-leading, iconic brands, each with over 25-year
operating histories, including Primanti Bros Restaurant & Bar,
based in Pennsylvania, West Virginia, Ohio, and Maryland, P.J.
Whelihan's Pub & Restaurant, based in the Greater Delaware
Valley, including Philadelphia and South Jersey, Mambo Seafood,
based in Houston, Texas and Fiesta Restaurant Group, parent company
of Pollo Tropical, based in Florida.
ARB is strongly committed to growing each of our brands by
leveraging their respective foundations, while sharing best
practices across our portfolio under our common ownership. For more
information, please visit www.authenticrb.com.
About Primanti Bros.
Based in Pittsburgh, PA, Primanti Bros. is a regional restaurant
platform know for its iconic sandwiches that was founded in 1933
and has grown to 40+ locations throughout Pennsylvania, West
Virginia, Ohio, and Maryland. The Company has a legendary brand
with a loyal guest following driven by its authentic heritage,
value offering, and community and neighborhood involvement.
Primanti Bros. is famous for its signature sandwiches made of
grilled meat, melted cheese, an oil and vinegar-based coleslaw,
tomato slices, and French fries between two thick slices of Italian
bread. For more information, please visit www.primantibros.com.
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