NEW
YORK, June 18, 2024 /PRNewswire/ -- The
global pillows market size is estimated to grow by
USD 11 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 5.4% during the forecast period. Growing
hotel industry is driving market growth, with a trend
towards increasing mergers and acquisitions (M and A)
activities. However, health issues related to low-quality
pillows poses a challenge. Key market players include
Advanced Sleep Technologies, American Textile Co., Avocado Mattress
LLC, Bedding Acquisition LLC, Brooklyn Bedding, Casper Sleep Inc.,
ComfyDown, Coop Home Goods, Downlite, Gio Clavis Co. Ltd., Leesa
Sleep LLC, Malouf Companies, Mediflow Inc., My Pillow Inc., Purple
Innovation Inc., Resident Home LLC, Serta Simmons Bedding LLC,
Sleep Number Corp., SnugglePedic, and Tempur Sealy International
Inc..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Product (Memory foam pillows, Cotton pillows,
Down and feather pillows, and Microbead pillows), and Geography
(North America, Europe, APAC, South America, and Middle East and
Africa)
|
Region
Covered
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Advanced Sleep
Technologies, American Textile Co., Avocado Mattress LLC, Bedding
Acquisition LLC, Brooklyn Bedding, Casper Sleep Inc., ComfyDown,
Coop Home Goods, Downlite, Gio Clavis Co. Ltd., Leesa Sleep LLC,
Malouf Companies, Mediflow Inc., My Pillow Inc., Purple Innovation
Inc., Resident Home LLC, Serta Simmons Bedding LLC, Sleep Number
Corp., SnugglePedic, and Tempur Sealy International Inc.
|
Key Market Trends Fueling Growth
Vendors in the global pillows market are actively pursuing
acquisition deals to expand their reach and customer base. These
deals enable efficient market penetration and the introduction of
diverse product offerings. Notable regional and global players'
acquisitions will foster inorganic growth within the market,
contributing significantly to its expansion during the forecast
period.
The pillows market is currently experiencing significant growth,
with many consumers seeking comfortable and stylish options for
their homes. Markets for both traditional and memory foam pillows
are thriving. Consumers are looking for pillows made of
high-quality materials, such as down and feathers, as well as those
with unique features like adjustable firmness and cooling
technology. Additionally, consumers are interested in pillows that
align with current trends, such as sustainable and eco-friendly
options. Producers are responding by offering a wide range of
pillows to meet these demands, including those with covers made
from organic cotton and recycled materials. Overall, the pillows
market is a dynamic and competitive industry that is focused on
providing consumers with comfortable and trendy options to enhance
their sleep experience.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
• The global
pillows market faces challenges due to consumers' avoidance of
low-quality pillows. These subpar pillows can lead to health issues
such as back and neck pain, poor spinal alignment, and skin
problems. Sleeping without pillows, however, offers benefits like
maintaining the body's natural curvature, clearer skin, and
improved spinal health. This trend is expected to negatively impact
the market's growth during the forecast period.
• The pillows
market faces several challenges in the production and procurement
process. The cost of raw materials, such as foam and fabric, can
significantly impact the profitability of businesses. Additionally,
the production process requires precise techniques to ensure the
pillows are comfortable and long-lasting. Consumers expect
high-quality pillows at affordable prices, which can be a challenge
for manufacturers. Brands differentiate themselves through unique
features, such as adjustable firmness or hypoallergenic materials.
However, keeping up with consumer trends and preferences can be a
challenge. Bedding companies must also navigate the complex supply
chain, ensuring timely delivery and efficient logistics. Overall,
the pillows market presents both opportunities and challenges for
businesses.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This pillows market report extensively covers market
segmentation by
- Distribution Channel
- Product
- 2.1 Memory foam pillows
- 2.2 Cotton pillows
- 2.3 Down and feather pillows
- 2.4 Microbead pillows
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The pillows market experiences
consistent demand due to their essential role in providing comfort
and support for sleep and relaxation. Businesses focus on offering
a variety of materials, sizes, and designs to cater to diverse
consumer preferences. Competitive pricing and effective marketing
strategies are key to capturing market share. Collaborations with
retailers and e-commerce platforms expand distribution channels.
Quality assurance and customer satisfaction are top priorities to
build brand loyalty and repeat business.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The pillows market encompasses a wide range of consumer goods
designed for optimal comfort and support during sleep. Hotels and
residential complexes often prioritize high-quality pillows,
utilizing various materials such as down, feather, memory foam,
microbeads, and silk-cotton tree fiber. These materials cater to
diverse preferences and sleep-related problems among the senior
population. The market also includes smart pillows, wireless
speakers, and sleep trackers, which enhance the overall sleep
experience. Hospitals and rehabilitation centers also rely on these
pillows for patient care. E-commerce platforms facilitate the easy
purchase of bedding ensembles, including body pillows and standard,
queen, and king size options, made from fabrics like polyester and
microbeads. The tourism industry also plays a role in the demand
for these consumer goods.
Market Research Overview
The pillows market encompasses a wide range of products designed
to provide comfort and support for the head and neck while
sleeping. These pillows come in various materials, shapes, and
sizes, including memory foam, down, feather, and polyester. The
market caters to diverse consumer preferences, with some seeking
pillows for specific health conditions, such as back pain or
snoring. The pillows' covers are also a consideration, with some
made from breathable materials to regulate temperature and others
featuring hypoallergenic properties. Consumers often prioritize
factors like comfort, durability, and ease of care when selecting
pillows. The market is expected to grow due to increasing awareness
of the importance of a good night's sleep and the availability of
innovative pillow designs.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product
-
- Memory Foam Pillows
- Cotton Pillows
- Down And Feather Pillows
- Microbead Pillows
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio