Pacvue Introduces New AI Integrations Across Product Suite
2024年6月18日 - 10:53PM
Pacvue Introduces New AI Integrations Across Product Suite
Pacvue, the industry’s first commerce acceleration platform, today
unveiled several new AI capabilities to enhance its product suite.
Designed to accelerate all areas of connected commerce, Pacvue’s
latest integrations enable brands and agencies to use advanced AI
for enhanced campaign management automation, content generation,
mass account auditing and access to quick AI-powered insights.
According to EMARKETER, retail media is the fastest-growing
advertising channel at an increase of 26% this year alone. By 2028,
nearly one in five ad dollars spent in the U.S. will go to retail
media. As the channel grows, AI is becoming increasingly important
to address some of the emerging challenges that arise from its
rapid acceleration.
“We are integrating AI in every part of our product suite from
research and execution to measurement,” said Melissa Burdick,
president and co-founder of Pacvue. “The rate of change in commerce
is only expected to accelerate from here. Pacvue’s copilot and
generative AI features are ahead of the curve, enabling small and
big brands alike to improve efficiencies and execute campaigns
faster, leading to successful conversions.”
Pacvue’s latest AI innovations address siloed data sources,
improve team efficiency and the resulting cost savings and the
ability to manage the complexities of the industry with consistent
manual intervention. Key AI integrations include:
- Pacvue Copilot: Pacvue’s AI commerce companion follows
advertisers through the Pacvue platform to provide real-time
analysis, simplify reporting and streamline workflows. Advertisers
can use natural language prompts to quickly pull insights, gain
intelligent recommendations based on campaign goals and seamlessly
leverage and execute with the full suite of Pacvue’s automation
tools.
- Pacvue Generative Content: In addition to generative item
listings, the new tool enables product image generation using
advanced AI technology. This allows effortless creation,
customization and fine-tuning of high-quality brand-aligned product
images.
- Pacvue AI Review: Using AI-powered analysis, Pacvue AI Review
shows how a product ranks against its competition. Brands and
agencies can use Pacvue AI Review to understand the distribution of
positive and negative reviews for any product. The tool makes it
easy to identify customer trends for similar products ahead of
activation.
- Pacvue AI Insights: Pacvue has integrated AI into its
measurement and reporting capabilities to generate insights when
they are needed most. For example, it can generate insights from
Amazon Marketing Cloud (AMC) query results with intelligent
guidance on what next steps should be taken. Pacvue customers can
use this tool to uncover nuanced patterns, allowing for dynamic
strategies and improved performance, without the need for manual
analysis.
“As a technology-first organization, our team is compelled by
the immense potential of AI to streamline and automate so many
areas of commerce, driving productivity and profitability for
businesses in every sector,” said Zhenbin Xu, chief product officer
at Pacvue. “As commerce companies seek to leverage AI for
everything from planning assortments to buying ads, we are
committed to being at the forefront of innovation, offering brands
and agencies a broad range of tools they can reach for to action
their data much, much faster, and get better results.”
Visit Pacvue.com to learn about its latest commerce solutions
and recent company developments.
About PacvuePacvue is the leading commerce
acceleration platform that integrates retail media, commerce
management and measurement. The company’s first-to-market platform
drives incrementality, profitability and market share for brands,
while turning insights into actionable recommendations. Backed by a
global team of experts, Pacvue works with over 70,000 brands and
agencies across 95+ retailers worldwide including Amazon, Walmart,
Target and Instacart. With the incorporation of Pacvue’s enterprise
solution with Helium 10 for SMBs, Pacvue is now the most
comprehensive commerce and retail media platform available in the
market. Founded in 2018, their global presence includes locations
in Seattle, New York, Los Angeles, Washington DC, London, Shanghai
and Tokyo. For more information, visit www.pacvue.com.