- Leading platform product and service provider with a focus on
System, Safety, and Security for the Software-Defined Vehicle
(4SDV)
- Safety middleware "MotionWise" is a key enabler for safe
SDVs
- Enhancement of speed, robustness, safety, and security in
software development, integration, and updates
- Brand renewal for pioneering contributions to safe and secure
mobility
VIENNA, June 17, 2024 /PRNewswire/ -- TTTech Auto, a
leading platform product and service provider with a focus on
System, Safety and Security for the Software-Defined Vehicle
(4SDV), elevates its strategic positioning and brand along its new
company claim "Made to Drive." Since its foundation in 2018, TTTech
Auto has been a key player in the advanced driver assistance
systems (ADAS/AD) market, with a strong focus on middleware and
safety solutions.
The automotive industry has been undergoing a significant
transformation while facing challenges in the development of highly
automated driving, particularly in SAE Level 3 and Level 4
functions. Concurrently, the concept of the "Software-Defined
Vehicle" (SDV) and the trend of higher integration and
centralization have emerged as primary themes. The industry is
challenged to deliver electronics-based innovations with enhanced
customer value at reduced costs. This significant shift is driven
by the exponential growth in System-on-Chip (SoC) performance and
E/E architectural centralization, prompting the following key
industry needs:
- Abstracting hardware from software
- Faster and more robust integration of best-in-class
functions
- Incremental software updates over-the-air with accelerated
re-validation, re-verification and re-homologation
"With that trend, middleware solutions are getting into the
spotlight. Our safety middleware "MotionWise" is a key enabler for
safe SDVs to optimize performance, safety, integration, and
software updates, empowering customers to focus on the driving
experience", said Dirk Linzmeier,
CEO TTTech Auto. "We are made to drive safe software-defined
vehicles", he added.
"We enhance speed, robustness, safety, and security in software
development, integration, and updates, leveraging cutting-edge
technologies and expertise to ensure a safer and more enjoyable
journey for all. By transitioning from being an expert to becoming
an enabler and driver of the transformation, we seek to strengthen
our position as a trusted partner that guides customers on their
way to safe SDVs", explained Stefan
Poledna, CTO and Co-Founder of TTTech Auto.
The new company claim "Made to Drive" encapsulates TTTech Auto's
commitment to automotive software innovation and technology. It
underscores the company's role in driving safe execution and
communication across vehicle architectures, facilitating faster
integration of best-in-class functions, and enabling incremental
software updates with shorter re-validation, re-verification, and
re-homologation cycles.
TTTech Auto's renewed strategic positioning aims at a clear
competitive differentiation by not only targeting SDVs but setting
its scope beyond the competition with its 4SDV approach, addressing
Systems, Safety, Security, and Software. TTTech Auto's platform
products and services, in combination with its value network
partners, stand out in the market and attract customers who require
a strong partner to realize innovation collaboratively.
The initiative also encompasses a comprehensive update of the
company's branding, messaging, and corporate design. TTTech Auto's
focus on technology and software is now reflected in the company's
new logo which is based on coding brackets. This gives the brand a
fresh and outstanding visual appearance.
For further information, please visit: www.tttech-auto.com
About TTTech Auto
TTTech Auto is a leading platform product and service provider
with a focus on System, Safety and Security for the
Software-Defined Vehicle (4SDV). With series experience from
several million cars on the road and a strong technology portfolio,
TTTech Auto has the key ingredients to enable and drive the
transformation. TTTech Auto empowers customers to focus on driving
experience while its platform solutions optimize performance,
safety, integration, and software updates.
TTTech Auto was founded in 2018 by TTTech Group and
technology leaders Audi, Infineon and Samsung to build a global,
safe vehicle software platform for automated and autonomous
driving. In 2022, the company raised USD 285
million (EUR 250 million) from
Aptiv and Audi in its latest funding round. At TTTech Auto's
headquarters in Vienna, Austria,
and its subsidiaries across Europe
and Asia, 1,100 employees work
with leading car manufacturers on their software-defined vehicles,
ADAS and autonomous driving programs. The company has acquired and
invested in technology companies in the UK, Spain, Turkey, China
and Central and Eastern Europe.
www.tttech-auto.com
Links
Press Portal: www.tttech-auto.com/newsroom
Media Center: www.tttech-auto.com/media-library-0
LinkedIn:
www.linkedin.com/company/tttech-auto
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