Internationally Acclaimed Benns Chocolate Launches Single-Origin Chocolate Evoking Malaysian Flavours
2023年6月8日 - 03:00PM
JCN Newswire
Benns Chocolate Factory Sdn Bhd, a premium Malaysian artisanal
chocolatier, is pleased to launch a new line of single-source
chocolates evoking and celebrating Malaysian cacao and flavours
that also promotes sustainability and ethical farming.
Unveiled at Benns Chocolate Factory, Asia's first open-concept
chocolate factory and cafe, Benns is the artisanal chocolatier's
second generation of chocolate products that is vegan, sourced from
single-estate Malaysian farms and wholly crafted in-house with a
focus on healthy eating, superior taste and texture.
A premium chocolate with a competitive pricing accessible to all
chocolate lovers, Benns celebrates the originality of Malaysian
cacao as all beans are sourced domestically and brings forth the
characteristic flavours of the Malaysian terroir.
Present at the launch was YB Datuk Hajah Siti Aminah binti Aching,
the Deputy Minister of Plantation and Commodities Malaysia and
YBrs. Datuk Ramle Kasin, the Director General of the Malaysian
Cocoa Board. The MCB is collaborating with Benns Chocolate to
support local cacao farmers while encouraging and assisting them in
elevating the quality of domestic cacao beans.
Wilfred Ng, Managing Director of Benns Chocolate said, "The launch
of today's Benns Malaysia Single-Origin Chocolate is an earnest
celebration, a heartfelt homage to the exceptional originality of
our local cacao, and an exquisite exploration of its distinctive
flavours."
He added, "Benns Chocolate stands shoulder to shoulder with the
Malaysian Cocoa Board in a harmonious symphony of collaboration,
fortifying the foundations of our noble cacao industry. Together,
we are architects of an unbroken chain, one that supports cacao
farmers and crafts a sustainable future for the industry."
Benns practises direct engagement with cacao farmers to ensure that
they receive fair remuneration for their tireless efforts. The
Company also seek to elevate the lives of those who dedicate
themselves to cultivating impeccable cacao beans, sharing their
tales of perseverance, and inspiring a revolution in the way
consumer savour and cherish chocolate.
About bean-to-bar chocolate
Bean-to-Bar chocolate, or more popularly known as craft chocolate,
is currently one of the leading food trends worldwide which is
witnessing a renewed popularity of organic and healthier
alternatives food including chocolate. Similar to speciality
coffee, these artisanal chocolates can be crafted from unique
tasting and high-quality cocoa beans grown in tropical weather in
Latin American, Africa and Asia. Widely regarded as the highest
standard in chocolate industry, single origin bean-to-bar chocolate
involves chocolate making process using cacao beans sourced from a
designated estate. It also requires several crucial steps and
careful treatment in its production process, beginning from cacao
cultivation and farm management techniques right up to production
to get the best flavour from the finished product.
At Benns, each chocolate product is made using cacao beans from
single farm estates. The fruity, nutty and floral flavour notes of
the chocolate are unique to their origin and each share their own
story. This is known as Terroir or "Flavour of the land", a concept
ubiquitous in the wine world.
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